Primrose School of Mount Pleasant

Franchise Owner

Franchise Owners of Primrose School Carmen & Jeff Caldwell with their family
Carmen & Jeff Caldwell
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Carmen & Jeff Caldwell


Meet Jeff and Carmen Caldwell, parents of three children and the proud Franchise Owners of Primrose School of Mount Pleasant—the first Primrose school in the Charleston, S.C. area. The high school sweethearts grew up on Hilton Head Island and are excited to return to the Lowcountry and bring the Primrose Experience with them.

Jeff and Carmen were first introduced to Primrose Schools when they moved to Atlanta after college and Carmen accepted a job in the marketing department at the Primrose National Support Center. The wonderful and impactful work of the schools immediately impressed her, and when the couple relocated to Columbus, Ohio, a few years later for a new job opportunity for Jeff, she was eager to stay involved. Shortly after, Carmen’s passion for Primrose Schools inspired her to open Primrose School of Dublin, the first Primrose school in the central Ohio market, with Jeff, his sister and brother-in-law. Now, years later, the Caldwells are excited to introduce Primrose Schools to families in the Charleston area.

“Opening the first Primrose school in the Columbus area was an incredible experience, and I’m proud that there are now 12 schools in central Ohio,” said Carmen. “I loved developing meaningful relationships with the families at our school, and I especially enjoyed seeing infants stay at Primrose through kindergarten and watching them grow. It was immensely fulfilling to be so ingrained in the lives of the people in our community.”

Carmen’s experience will come in handy as the couple prepares to open Primrose School of Mount Pleasant. Jeff, who earned a degree in finance from Miami University in Ohio, looks forward to putting his banking experience to good use to help manage the school, while Carmen, who holds a graphic communications degree from Clemson University, will bring her marketing expertise, franchise experience and insight into the Primrose brand to their business partnership.

“We have loved seeing our children grow through Primrose and how it has helped them—both in and out of the classroom,” said Jeff. “We whole-heartedly believe in this brand, the unparalleled curriculum and the experience it provides for children, and we’re excited to share that with the greater Charleston community.” The couple’s three children—Charlie, Carter and Haddie—have all attended Primrose School since they were infants.

Primrose School of Mount Pleasant will feature the exclusive Balanced Learning® approach for children from 6 weeks of age through Pre-Kindergarten. Developed by Primrose Schools, the research-based curriculum balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence and compassion. The school will also offer the Primrose Explorers Program for children up to age 12 before and after school.

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