How We Use Personal Information
Generally, we use the Personal Information we collect for the following purposes:
- To provide our Services to you
- To communicate with you
- To maintain records of enrollment
- To respond to your inquiries and provide customer service
- For marketing, promotions, and advertisements
- To provide you with tailored recommendations and updates
- To show you relevant ads while you are browsing the internet or using social media
- To improve our Services, develop new Services, set default options, and provide you with a better experience
- To provide operational, analytical, and other support for our franchisees
- To protect the security of our Services
- To detect and prevent fraud against you and/or us
- To comply with applicable laws and regulations
In addition to the purposes described above, we may use and disclose Personal Information to respond to law enforcement requests or as otherwise required or authorized by applicable law, court order, or governmental regulations; to protect our rights and interests and those of others (including our franchisees); to resolve any disputes; to enforce our policies; and to evaluate or conduct a merger, sale, or acquisition of some or all of our assets. We also reserve the right to use Personal Information we collect for any other purpose identified in an applicable privacy notice, click-through agreement, or other agreement between you and us, or otherwise with your consent.
How We Disclose Personal Information
We may disclose the Personal Information that we collect about you as follows:
Affiliates and Franchisees. We may disclose the information we collect about you to our franchisees, affiliates, or subsidiaries.
Service Providers. We may disclose the Personal Information we collect about you to vendors, service providers, contractors, or agents who perform functions on our behalf. For example, we may disclose your email address to a third-party vendor or service provider for the purpose of sending you updates about the local Primrose School in which your child is enrolled.
Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the Personal Information we collected about you to the other company.
In Response to Legal Process. We also may disclose Personal Information in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.
To Protect Us and Others. We also may disclose Personal Information when we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms and Conditions or this Policy, or as evidence in litigation.
Third Parties. We disclose some types of Personal Information we collect to advertising companies, social networks, and our franchisees for marketing, advertising, certain types of analytics or similar purposes; for some types of registrations or activities; to show you relevant ads while you browse the internet or use social media; or to provide operational, analytical, and other support for our franchisees. For more information on your choices about online advertisements, please see “Our Use of Cookies and Other Tracking Technologies” below. Mobile opt-in data will not be shared with third parties.
Our Use of Cookies and Other Tracking Technologies
We use cookies and other tracking technologies (such as web beacons) to collect and store information about your interactions with our websites, including information about your browsing behavior. Our websites also support third-party cookies placed by our service providers and third parties, such as advertising partners. This means that our service providers and advertising partners can collect and use information regarding your interactions with our websites as further detailed below.
Cookies are small files that a website transfers to your device through a web browser that enable the site’s or a third party’s systems to recognize your device and capture and remember certain information. Web beacons (also known as tracking pixels) are tiny graphics embedded invisibly on a webpage or in an email that may be used to deliver or communicate with cookies, to count users who have visited certain pages, and to understand usage patterns. In general, our websites use cookies and other tracking technologies as follows:
- Where necessary to run our websites
- To optimize the functionality of our websites
- For analytics purposes
- For purposes of ad targeting and marketing
- To determine if our email messages have been opened and acted upon
Cookies vary in how long they last. “Session cookies” terminate shortly after you terminate your internet session. “Persistent cookies” are stored on your device until a set expiration date. We use both session cookies and persistent cookies on our websites.
If you do not want to have cookies placed on your device, you should set your browser to refuse cookies before accessing our websites. Please review your browser’s Help menu for instructions or click here for more information about cookies.
Analytics. We use analytics tools including Google Analytics to analyze how you interact with our websites. This software may collect information such as your IP address, location, operating system, access time, duration of visit, and actions you take on our websites. Google Analytics is owned and controlled by Google LLC. Data collected by Google is subject to its privacy policy. You may opt-out of having your website activity made available to Google Analytics by installing the Google Analytics browser add-on, available here.
Online Advertising. Our websites collect information about you in order to target advertisements to you when you browse the internet or use social media. One of the tools we use for this purpose is Google Ads, which is an advertising service provided by Google. Google uses cookies and other identifiers, in combination with its own data, to show you ads based on your usage of our websites. You can personalize the ads you receive or opt out of ads from Google by visiting the Google Ads Settings page. Additional options for opting out of interest-based advertising can be found here and here.
Do Not Track Signals. Our websites do not respond to “Do Not Track” signals sent by browsers, mobile devices, or other mechanisms.
Third-Party Links
Our Services may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third-party websites. We are not responsible for the information practices of such third-party websites.
Security of Personal Information
At no cost to you, we have implemented commercially reasonable precautions to protect the Personal Information we collect from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee security.
Your Choices
As explained above, Primrose may send periodic promotional or informational emails to you about recommendations or other information we think may interest you. If, at any time, you would prefer not to receive such email communications from Primrose, you will have the ability to unsubscribe by means of a link provided in such emails from Primrose or by contacting us at marketing@primroseschools.com. Please include with your unsubscribe request your first and last name and the email address you wish to unsubscribe from such communications.
Online Chat Features
Our Services may include online chat features to assist with answering questions and providing you with relevant information. When you participate in an interactive chat, either with a virtual or live agent, the contents of the chat may be captured and kept as a transcript. By using an online chat feature, you understand that our vendors may process the information obtained through the chat feature in order to provide services on our behalf.
Location and Storage of Information
Primrose controls and operates the Services from the United States, and the Services are intended for a U.S. audience. By using the Services, you acknowledge that your Personal Information will be processed in the United States or in other jurisdictions, which may have data protection laws and regulations that are different from the laws in your country of residence, and consent to the transfer of your Personal Information within and to the United States and other jurisdictions.
Children Under 16
Our electronic Services are not designed or intended for use by children under 16 and we do not knowingly collect Personal Information from children under 16. If we discover that a child under 16 has provided us with Personal Information, we will delete such information from our systems. Please note that certain features of our Services allow for the posting of testimonials, photos, and videos. If you are posting any materials to our Site, you may not post any materials showing or depicting a child unless you are either the parent and/or legal guardian of that child and authorized to post such material.
Additional Information for Residents of Certain States
If you are a resident of California or a consumer who lives in Colorado, Texas or Virginia, please review our Supplemental U.S. State Privacy Notice for more information about your privacy rights.
Consumers in Washington and Nevada can find our Consumer Health Data Privacy Policy here.
Nevada law provides residents the right to opt out of the “sale” of “covered information” to third parties, including but not limited to name, address, social security number, telephone number, email address, and other information through which a person may be contacted. Our uses of your Personal Information are not sales under Nevada law. If you have any questions or if you would like to receive notice by email in the event we should engage in “sales” of covered information in the future, please contact us using the contact information provided below.
Contact Us
If you have questions about this Policy or if you need access to it in a different format due to a disability, please contact us:
By Email: privacy@primroseschools.com
By Mail:
Attention: Privacy Policy, USA
Primrose School Franchising Company LLC
3200 Windy Hill Road, Suite 1200E
Atlanta, Georgia 30339
By Phone: 1-800-774-6767
Changes to This Policy
This Policy is current as of the Effective Date set forth below. We may change this Policy from time to time, so please be sure to check back periodically for updates. Your use of our Services indicates your consent to the privacy policy posted at the time of use.
Last updated on: June 28, 2024