Innovative Leadership

David P. Berg brings more than two decades of executive leadership experience across iconic consumer brands to his role as CEO of Primrose Schools. With a career defined by strategic growth, operational excellence and a deep commitment to customer experience, David is passionate about building purpose-driven organizations that deliver lasting impact.

As the son and father of educators, David is deeply inspired by the mission of Primrose Schools. He believes in the transformative power of early education and is committed to honoring the brand’s legacy while accelerating its future.

At Primrose, David is focused on evolving the organization’s strategy, strengthening its culture, and expanding its impact to continue to deliver the best and most trusted early education and care to children and families across America.

Prior to joining Primrose, David served as CEO of European Wax Center (EWC). Under his leadership from 2018 to 2023 – and again as interim CEO in 2024 – EWC experienced transformative growth, expanding their footprint from 650 to over 1,100 franchised locations nationwide.

David’s career also includes leadership roles at Carlson Hospitality Group, Outback Steakhouse, GNC Holdings, Best Buy International, and Z Wireless. He has served on the boards of Planet Fitness and EWC Ventures, and he holds a B.A. in Economics from Emory University and a J.D. with honors from the University of Florida College of Law.

Kristin Goran joined Primrose Schools as Chief Legal Officer in April 2018.  In this role, she leads the legal and franchise administration functions and advises the company on a broad range of legal and strategic issues to help strengthen and grow the brand.  Prior to joining Primrose, she served as Vice President, Legal at Focus Brands (now GoTo Foods), the parent company of seven foodservice franchisors.

In private practice Kristin specialized in intellectual property law, focusing primarily on pharmaceutical and medical device patent issues.  She received her undergraduate degree in Biomedical Engineering from Vanderbilt University, and her Juris Doctor from Emory University.

Kristin is passionate about supporting non-profit causes, both inside and outside of Primrose.  She provides legal support to the Primrose Schools Children’s Foundation.  Also, she currently serves on the board of Goodwill Industries International, which supports a network of more than 150 local Goodwill organizations that provide programs for people who face barriers in their employment. She previously served on the board of Camp Kudzu, a nonprofit that provides camp programs to children and teens with Type 1 diabetes throughout Georgia, for six years.

Rob Gray joined Primrose in 2018 and currently serves as the Chief Financial Officer. He is an experienced CPA with strong leadership attributes, progressive management experience, global business exposure, project management expertise and invaluable Franchising, Fortune 50 and Big 4 audit experience across various industries.

He has a proven ability to deliver high quality results, professionally develop teams and execute within complex and fast-paced business environments.

Rob holds a bachelor’s degree from Southern University and A&M College in Baton Rouge, LA. He earned a master’s degree in business administration from Georgia State University.

Dr. Amy Jackson is an experienced business leader and educator who has dedicated her career to ensuring children have access to high-quality early learning experiences and care. As chief early learning strategy officer, she will expand strategic partnerships to facilitate thought leadership and advocacy to support efforts that support access to high quality early learning and care for all children.

In this role, Jackson will provide strategic leadership, research and continuous improvement for the brand’s proprietary Balanced Learning® curriculum. She will also expand strategic partnerships for research-based innovation to strengthen the exclusive, time-tested Balanced Learning curriculum, created from the best early education wisdom to help children build the foundation they need for learning and life.

Nick Koros joined Primrose as chief development officer in March 2023. In this role, he leads the overall growth and development strategy for Primrose School Franchising Company to ensure even more children have access to high quality education and care.

Nick has extensive experience helping industry-leading brands strengthen their presence in competitive markets through multi-unit real estate projects and aligning the objectives of franchise owners, real estate partners and other key stakeholders. Trained in working across multiple disciplines to reach common goals, his career is built on producing innovative growth strategies on both a national and global scale.

Koros is well qualified as he holds a Juris Doctor as well as a Master of Business Administration and received his bachelor’s in economics and sociology from UCLA. He has also obtained a master business strategy certification from Cornell and is LEED Design accredited by the US Green Building Council.

Avery Ma is a leader in the Technology space with a background in eCommerce and Software Development in the college retail, apparel, and workwear industries in Nebraska, Chicago, and Los Angeles. He is a graduate of the University of Nebraska Lincoln (Go Big Red!) and lives with his family in the greater Atlanta area.

Pam Turner serves as Chief of Staff at Primrose Schools, partnering with the Executive Leadership Team to advance strategic growth, operational alignment and enterprise transformation. She leads cross-functional priorities, streamlines decision-making and ensures cohesive execution across key functions, including Operations, Franchise Development, Marketing and Technology.

Pam has held senior leadership roles across national franchise organizations, where she led systemwide initiatives, elevated franchisee engagement and delivered high-impact enterprise projects. She holds a Bachelor of Science degree in Computer Science from Florida State University and is known for driving clarity, alignment and results across complex, multi-unit systems.

Dr. Jana is a pediatrician and award-winning author of more than 30 children and parenting books. Currently on faculty at Penn State University’s Prevention Research Center, she has over 20 years of experience working with parents, educators, media, academia, government organizations, nonprofits and corporations alike. From early literacy advocate and nine-year owner of a Primrose school to advisor to the world’s largest toy company and spokesperson for the American Academy of Pediatrics, Dr. Jana is a social entrepreneur dedicated to addressing the most pressing needs of children, families and communities. She has given three TED talks and over 100 talks and keynotes to audiences as far-reaching as the U.S. Chamber of Commerce, the World Bank and the British Parliament. In addition to serving on the Early Learning Council, Dr. Jana co-authored the Primrose Wonder and Venture children’s book series, advises on health and nutrition and serves as strategic consultant to the CEO.