Innovative Leadership

David P. Berg brings more than two decades of executive leadership experience across iconic consumer brands to his role as CEO of Primrose Schools. With a career defined by strategic growth, operational excellence and a deep commitment to customer experience, David is passionate about building purpose-driven organizations that deliver lasting impact.

As the son and father of educators, David is deeply inspired by the mission of Primrose Schools. He believes in the transformative power of early education and is committed to honoring the brand’s legacy while accelerating its future.

At Primrose, David is focused on evolving the organization’s strategy, strengthening its culture, and expanding its impact to continue to deliver the best and most trusted early education and care to children and families across America.

Prior to joining Primrose, David served as CEO of European Wax Center (EWC). Under his leadership from 2018 to 2023 – and again as interim CEO in 2024 – EWC experienced transformative growth, expanding their footprint from 650 to over 1,100 franchised locations nationwide.

David’s career also includes leadership roles at Carlson Hospitality Group, Outback Steakhouse, GNC Holdings, Best Buy International, and Z Wireless. He has served on the boards of Planet Fitness and EWC Ventures, and he holds a B.A. in Economics from Emory University and a J.D. with honors from the University of Florida College of Law.

Dr. Amy Jackson serves as Chief Franchise Officer, supporting the performance and long‑term success of Primrose schools across the country through comprehensive support systems and continuous innovation. In this role, she partners closely with Franchise Owners to strengthen operational and educational excellence, ensuring strategies are implemented effectively and consistently across the system. Before leading franchise operations, Amy led the strategic development of the Primrose-exclusive Balanced Learning® curriculum and innovation of education services across the franchise system. 

Prior to joining Primrose, she led strategic initiatives at Renaissance Learning and Illuminate Education. She also served as an adjunct faculty member at Johns Hopkins University teaching Masters-level courses in education and organizational leadership 

With nearly two decades of experience at the intersection of education and business leadership, Amy brings a strategic approach to advancing the Primrose mission. She holds a doctorate in education and an MBA from the University of Virginia. 

Greg Foglesong is an accomplished marketing, digital and omnichannel leader with more than two decades of experience building high‑growth, customer‑centric businesses across leading consumer brands. As Chief Commercial Officer at Primrose Schools, he leads brand and performance marketing, digital, analytics, public relations, creative and consumer insights — supporting the company’s growth while strengthening awareness and trust in the Primrose brand nationwide.

Before joining Primrose, Greg served as Chief Marketing and Digital Officer at Bob’s Discount Furniture, where he led the company’s transformation into a digitally led, omnichannel retailer. He also spent ten years at Carter’s in multiple executive roles, including leading the $2.2B North American omnichannel retail business and oversight of global marketing, e-commerce, customer loyalty and consumer insights.

Earlier in his career, Greg held senior leadership roles at The Home Depot and Spanx, where he helped build and scale early ecommerce and omnichannel capabilities. He began his career as a software engineer before moving into strategy consulting at The Boston Consulting Group. His background across engineering, consulting, marketing and large-scale retail operations brings a broad, general‑management perspective to his leadership at Primrose.

He holds a bachelor’s degree in electrical engineering from the University of Virginia, a master’s degree in systems engineering from the University of Pennsylvania and an MBA from The Wharton School.

Kristin Goran serves as Chief Legal Officer, leading the legal, franchise administration and human resources functions. Kristin advises the company on a broad range of legal and strategic issues to help strengthen and grow the brand.  Prior to joining Primrose, she served as Vice President, Legal at Focus Brands (now GoTo Foods), the parent company of seven foodservice franchisors. Kristin also provides legal support to the Primrose Schools Partnership for ChildrenSM and serves on the board.  

In private practice Kristin specialized in intellectual property law, focusing primarily on pharmaceutical and medical device patent issues. She received her undergraduate degree in biomedical engineering from Vanderbilt University, and her J.D. from Emory University.

Rob Gray joined Primrose in 2018 and currently serves as the Chief Financial Officer. He is an experienced CPA with strong leadership attributes, progressive management experience, global business exposure, project management expertise and invaluable Franchising, Fortune 50 and Big 4 audit experience across various industries.

He has a proven ability to deliver high quality results, professionally develop teams and execute within complex and fast-paced business environments.

Rob holds a bachelor’s degree from Southern University and A&M College in Baton Rouge, LA. He earned a master’s degree in business administration from Georgia State University.

Pam Turner serves as Chief of Staff and Chief Information Officer at Primrose Schools, partnering with the Executive Leadership Team to advance strategic growth, operational alignment and enterprise transformation. She leads cross-functional priorities, streamlines decision-making and ensures cohesive execution across key functions, including Operations, Franchise Development, Marketing and Technology.

Pam has held senior leadership roles across national franchise organizations, where she led systemwide initiatives, elevated franchisee engagement and delivered high-impact enterprise projects. She holds a Bachelor of Science degree in Computer Science from Florida State University and is known for driving clarity, alignment and results across complex, multi-unit systems.