Early Education and Care in Chattanooga, TN

Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.

Franchise Owners
TJ Jiwan and Alia Rasheed
Alia and TJ have always held a special place for children in their hearts. When they became parents themselves, it was only natural for them to seek out the best education and child care for their three kids. Quality of education has always been a vital component to their decision-making when selecting a school, so when they were introduced to the Balanced Learning® Approach, a comprehensive curriculum balancing purposeful play with nurturing guidance from teachers, it piqued their interest both as parents and potential owners of a Primrose school.
In 2019, Alia and TJ made the decision to invest their time and energy in learning what it takes to provide quality education and care in the childcare industry. They felt the love they had for children along with their background and education in business, recruiting and client services would make them an ideal fit to become school owners.
Primrose stood out for many reasons, but the most important was the culture of the Support Center. It was very apparent to them that Primrose heavily supports its franchise owners in providing a top-notch experience for parents, children and teachers.
Alia holds a bachelor’s degree in business administration from the American University of Washington D.C., and a master’s in business administration from the University of Strathclyde in the United Kingdom. She started her professional career as an analyst for American Century Investments and transitioned into Real Estate Development and Financial Services Operations for the past nine years.
TJ holds a bachelor’s in business and has completed graduate courses at Northwestern University. TJ was hired as a financial services professional at the age of 22 for a Fortune 100 Financial Service Company and seven years later he was the senior partner at the company. Two years later, he started his own firm. TJ held all the top licenses in the Financial Services industry, including series 6, 63, 7, 26, & 24. TJ is extremely passionate about growing others and is excited to welcome your family to Primrose Cumming West.
Together Alia & TJ are looking forward to serving your family and the community and creating long-lasting relationships for years to come.
‘Who children become is as important as what they know’ is a belief that is at the core of the Balanced Learning approach, and one that will be upheld for many years to come.
Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 6:30 am-6:00 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments













