Early Education and Care in Omaha, NE

Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.

Franchise Owners
Katie DeSciose and Veronica Cole
Meet Katie DeSciose and Veronica Cole, owners of Primrose School at Falling Waters. As a former long-time teacher and school administrator, Katie understood the value and difference in what Primrose Schools had to offer children and their families. The high quality education practices Primrose offered, paired with character development and a focus on development of the whole child, matched Katie’s personal core values and what she knew was a critical advantage when educating children. “One of the aspects that drew me to Primrose is that they prepare children both for learning and for life,” said Katie. “Beyond academics, which are very important, Primrose also emphasizes that who children become is just as important as what they know. Primrose understands that character development is so essential to having a happy life and maximizing one’s potential.”
Katie graduated from the University of Nebraska—Lincoln with a Bachelor’s Degree in Elementary Education. She later graduated from Creighton University with a Master’s Degree in Elementary Administration.
Veronica Cole was originally hired as the Education Director before the school even opened its doors for the first time. Next Veronica transitioned into the role of Director and served in that role for many years. Veronica was thrilled with the opportunity to join Katie as a co-owner continuing her exciting Primrose journey. As a Primrose parent herself, Veronica recognized the deep value in quality education and care for children. Veronica and Ryan are proud parents of two boys who attended Primrose School at Falling Waters in the school’s early years. As parents, they were seeking a place where their boys could receive quality care and an early education differentiated to meet their specific needs. Veronica explained, “When a child has the opportunity to experience the research-based Balanced Learning approach which incorporates purposeful play and nurturing guidance from teachers, they grow into curious, creative, confident, and compassionate learners,”
Veronica earned a Bachelor’s Degree in Education and Family Sciences from the University of Nebraska—Lincoln. She worked as a preschool teacher and then transitioned into the world of social work for many years before coming to Primrose.
Katie and Veronica have established deep roots in the foundation and ongoing life of the Primrose School at Falling Waters community. As on-site owners, they enjoy daily interactions with families and teachers and place a high priority on developing the positive and professional culture within the school. Primrose School at Falling waters has been designated as an on-site training school for new franchisees, and they both enjoy sharing their passion for all Primrose can be to people just beginning their Primrose journeys. Through every interaction and response, Veronica, Katie, and the entire teaching team, seek to develop a spirit of partnership with the families they serve.
Primrose School at Falling Waters is located on 6625 S. 193rd Avenue. For more information, visitPrimroseFallingWaters.com.
Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 6:30 am-6:00 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments














