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Rhea Parekh
Joined 2021
Rhea Parekh
On-Site Owner/Supervisor

Rhea Parekh is the daughter of the Primrose franchise owners and a proud owner herself! Her journey in early education began during college when she ran a preschool program over the summer while visiting home. Rhea earned both her Bachelor’s and Master’s degrees in Business Administration from Drake University, all while staying connected to her love of working with children as a preschool assistant at a local program near campus.

In her free time, Rhea combines her passion for early education and motherhood by partnering with Big Brothers Big Sisters and spending quality time with her own “little.” She’s also a certified Pilates instructor, focusing on providing a safe and supportive space for women recovering after childbirth. And on occasion, you might spot her sweet puppy, Moose, making special visits to the programs!

Megan Jurrens
Joined 2022
Megan Jurrens
School Director

I’m honored to serve as the Director of Primrose School of Urbandale, where I bring over a decade of experience in early childhood education to my role. My journey in education began at Waldorf College in Forest City, Iowa, where I earned my BA, and continued with an AA in Elementary Education from Harold Washington College in Chicago, IL. Throughout my career, my passion for teaching children has been my driving force, and I’m thrilled to now channel that passion into my role as Director, where I’m dedicated to creating a nurturing and stimulating environment for young learners to thrive and grow.

 

 

Jennifer Kirchhoff
Joined 2024
Jennifer Kirchhoff
Assistant Director

Ms. Jennifer brings over a decade of experience in the early education field, making her a valuable addition to our team. She holds a Bachelor’s Degree in Elementary Education, which has been the foundation of her extensive career in nurturing and educating young minds. Before joining us, Ms. Jennifer worked at the Department of Human Services, where she gained invaluable insights and experience in supporting families and children. Her diverse background and dedication to early childhood education ensure that Primrose School of Urbandale will continue to thrive under her leadership. We are excited for the positive impact she will have on our students, staff, and community.

Kayla Gore
Joined 2023
Kayla Gore
Education Coach

Mrs. Kayla has been in the early childhood education field for over a decade, specializing in working with one- to two-year-olds. As a mom of two little ones herself, she brings both experience and heart to her work every day. In her free time, Mrs. Kayla enjoys spending time with her family exploring different parks in the area and taking her children to the zoo.

Katie Latino
Joined 2022
Katie Latino
Operations Director

Ms. Katie has been with us for nearly three years, seen throughout the years as a preschool and toddler teacher! She has consistently demonstrated her commitment to early childhood education. She has expertly taken on the responsibility of training new staff and has completed extensive training herself, making her an excellent fit for this role. In addition, she is currently in the process of attaining her Child Development Associate. Ms. Katie’s dedication, expertise, and passion for fostering a nurturing learning environment have made her an invaluable asset to our team. We are confident that her transition to Education Coach will bring continued growth and excellence to our school.

Ms. Renata
Joined 2024
Ms. Renata
Older Infant Teacher

Ms. Renata is the backbone of our Older Infant classroom! With over five years of experience working with infants, she brings both expertise and a loving touch to everything she does. A proud mom of two little boys, Ms. Renata spends her weekends at the park or enjoying playdates with her family.

Ms. Shelcy
Joined 2025
Ms. Shelcy
Infant Teacher

My name is Shelcy Villa, I’m 20 years old, and I’ve been with Primrose for five months, caring for toddlers with patience, love, and enthusiasm. I love working at Primrose because it’s a wonderful school that truly supports children’s growth, creativity, and emotional development. I enjoy creating magical moments through crafts, dancing, and fun activities that help little ones explore and express themselves. Working with toddlers is incredibly special to me, and I’m excited to continue bringing joy, warmth, and positive energy to our classroom every day.

Ms. Wendy
Joined 2026
Ms. Wendy
Young Infant Teacher
Ms. Greta
Joined 2024
Ms. Greta
Wonder Program Floater

Ms. Greta has been working with little ones for five years and has truly found her passion in caring for infants—especially since becoming a mom herself! Her creativity and warmth shine through in everything she does. A fun fact about Ms. Greta is that she’s also a professional violinist and singer!

Mrs. Tami
Joined 2024
Mrs. Tami
Young Toddler Teacher

Mrs. Tami has been part of the Primrose family for several years, beginning her journey at the Ankeny location before joining our program. Her sweet and calm presence creates a warm and comforting environment for the little ones in her care. We’re especially excited for Mrs. Tami as she’s preparing to welcome her own little one soon!

Ms. Samantha
Joined 2025
Ms. Samantha
Young Toddler Teacher

Ms. Sam is still in the beginning stages of the adventure that is Early Childhood Education but she has been involved in programs catered to helping children learn, grow, and express themselves freely since teenhood. Many of those programs focused on art, music and theater, subjects that she is quite passionate about. At Primrose, Ms. Sam can be found in Young Toddlers, encouraging her students to try their best while also making sure there is plenty of fun and laughter, too! Outside the classroom, she enjoys playing video games with her partner, drawing for hours and spending time baking with her son as a taste tester.

Ms. Chrissy
Joined 2025
Ms. Chrissy
Toddler Teacher

Hi! My name is Christiana, but I go by Ms. Chrissy, and I’m the toddler teacher here at Primrose Schools of Urbandale. I’m currently an ECE student working toward my AAS and plan to continue my education after that. I love working at Primrose because of the amazing sense of community and support you feel here every day. Outside of work and school, I enjoy hanging out with my family, especially my nephew and nieces. I’m excited to keep growing in early childhood education and making a positive impact on the children and families here at Primrose, using what I learn.

Ms. Kaara
Joined 2026
Ms. Kaara
Early Preschool Teacher

Kaara is new to the childcare profession and is already loving the opportunity to teach and learn alongside the children each day. She enjoys creating meaningful connections in the classroom and watching children grow. Outside of work, Kaara loves doing puzzles, spending time with her dog, and practicing Pilates.

Ms. Denise
Joined 2024
Ms. Denise
Pathways Teacher

Hello! My name is Ms.Denise and I’ve been a Pathways teacher at Primrose for 2 years. I have been working in childcare for 10 years and grew up in a childcare setting where my mom was a toddler teacher for 20 years. I feel so lucky to be able to take part in such an important stage in children’s lives both academically and socially. Before coming to Primrose I studied horticulture and have one child of my own. In my free time you can find me somewhere outdoors, gardening or just exploring with my son.

Ms. Keira
Joined 2026
Ms. Keira
Preschool Pathways Teacher

My name is Keira martinez I love spending time with my family, traveling, and working with kids. I have a big furry baby who is a German Shepard I love spending time with him and having puppy dates with friends ! I’ve been a nanny for four years for two different families, which has given me lots of hands-on experience and a big appreciation for caring for children.

Ms. Michaela
Joined 2025
Ms. Michaela
Wonder Program Floater

My name is Michaela. I have worked with children for 6 years. I am looking forward to seeing how much my students learn and grow over the next year.

Ms. Nicole
Joined 2024
Ms. Nicole
Preschool Teacher

I’ve been teaching professionally for eight years but my passion for education began much younger. I’ve been a teacher at Primrose for over a year now and have two children attending. I feel strongly about experiencing every milestone- whether it’s first words, steps, letter / number recognition or simple improvement, every moment is worth celebrating. My ultimate goal is to provide a safe, nurturing classroom where every child, teacher and parent feel supported and welcomed.

Ms. Breanna
Joined 2021
Ms. Breanna
Preschool Teacher

have been with Primrose for 4.5 years and have spent the past two years teaching preschool, a role I truly enjoy, and have over 15 years of experience working in the field. I am passionate about creating a nurturing, engaging environment where children can learn and grow. Outside of work, I am a mom to an active boy and enjoy spending time outdoors, attending sports activities (mostly hockey and baseball), and reading.

Mrs. Harshita
Joined 2022
Mrs. Harshita
Pre-Kindergarten Teacher

My name is Harshita. I am a Primrose School teacher with 4 years of experience. I enjoy working with young children and helping them learn and grow in a safe, caring, and fun environment.
I have a Bachelor’s degree in Business Management and a Childcare Director Certification. I enjoy planning engaging activities and building strong relationships with children and families.
As a Primrose teacher, I am looking forward to supporting each child’s development, creating joyful learning experiences, and working closely with families to help children succeed.
I am also a mother of two boys and enjoy spending quality time with my family.

Ms. Essynce
Joined 2025
Ms. Essynce
Pre-Kindergartenl Teacher
Ms. Wafa
Joined 2021
Ms. Wafa
Chef

Franchise Owners

Umesh Parekh and Deepa Parekh

Thank you for your interest in the Primrose School of Urbandale! The Parekh’s are the proud owners and operators in the Primrose School of Urbandale opened this November of 2020. Impressed by the premium quality of education Primrose School provides and their passion for community encouraged them to open a Primrose School in Polk County.

Deepa with over ten years of experience in early childhood education identified the crucial need for premium early education. Umesh is a proven business owner, previously operating retail stores nationwide. With the identified need and their passion for giving back to the community, the Parekh’s began to search for an opportunity that would allow them to give back to the next generation of bright citizens. After visiting their daughter at Drake University, they fell in love with the life and culture of the Midwest, specifically the community of the Des Moines area. Once their business partner had mentioned the quality of education Primrose provides, the Parekh’s were thrilled with the opportunity to bring a Primrose School to Des Moines Metropolitan Area.

The Parekh’s as parents themselves understand the decisions regarding a child’s early education is emotional and crucial to a child’s development. Deepa and Umesh take great pride in bringing an exceptional academic program to the community and will be involved in daily operations. The primary goal of the Parekh’s is to create a safe and encouraging environment for family’s to feel proud of their children’s experience at Primrose of Urbandale.

Our family would love to meet yours.

Contact us to schedule a tour.
A child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at cameraA child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at camera
© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.