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The Leader in Early Education and Care®
Hours & Location
M-F 6:30 am-6:00 pm
Accreditation
SEA
Cognia
IQ4K
Connect

Early Education and Care in Urbandale, IA

Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right off I-35 down the road from Life Time and Clive Aquatic Center, we are conveniently located on Hickman Road. Come by and see Balanced Learning® in action.
child in daycare classroom

Every Moment Matters

  • The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
  • Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
  • Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
Franchise Owners

Franchise Owners

Umesh Parekh and Deepa Parekh

Thank you for your interest in the Primrose School of Urbandale! The Parekh’s are the proud owners and operators in the Primrose School of Urbandale opened this November of 2020. Impressed by the premium quality of education Primrose School provides and their passion for community encouraged them to open a Primrose School in Polk County.

Deepa with over ten years of experience in early childhood education identified the crucial need for premium early education. Umesh is a proven business owner, previously operating retail stores nationwide. With the identified need and their passion for giving back to the community, the Parekh’s began to search for an opportunity that would allow them to give back to the next generation of bright citizens. After visiting their daughter at Drake University, they fell in love with the life and culture of the Midwest, specifically the community of the Des Moines area. Once their business partner had mentioned the quality of education Primrose provides, the Parekh’s were thrilled with the opportunity to bring a Primrose School to Des Moines Metropolitan Area.

The Parekh’s as parents themselves understand the decisions regarding a child’s early education is emotional and crucial to a child’s development. Deepa and Umesh take great pride in bringing an exceptional academic program to the community and will be involved in daily operations. The primary goal of the Parekh’s is to create a safe and encouraging environment for family’s to feel proud of their children’s experience at Primrose of Urbandale.

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Frequently Asked Questions

Are all staff members background-checked and CPR/first-aid certified?

Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and firstaid certified, so you can feel confident your child is in safe, prepared hands every day.

What curriculum or educational philosophy do you follow?

Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.

How do you support school readiness and the transition to kindergarten? 

All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*

What are your hours of operation? 

We are open Monday through Friday from 6:30 am-6:00 pm.

How do you keep parents informed about their child's day?

Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments

Our family would love to meet yours.

Contact us to schedule a tour.
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© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.