Primrose School Building

Primrose School of Chapel Hill at Briar Chapel

Franchise Owners

Franchise Owners of Primrose School Briar Chapel Brian and Melissa Mart
Brian and Melissa Mart
Learn More

Brian and Melissa Mart


Meet Brian and Melissa Mart, proud Franchise Owners of Primrose School of Chapel Hill at Briar Chapel. Longtime residents of the Triangle area, the Marts opened their Primrose school in 2016 and are proud to bring the Primrose Experience to children and families in Briar Chapel and Chapel Hill.

The Marts were first introduced to Primrose Schools when they were searching for an early education and care provider for their daughter. After enrolling her at a local Primrose school in the Triangle area when she was just three months old, they were impressed by the growth and skills she quickly developed thanks to the Primrose Balanced Learning ® curriculum.

After 20 years in corporate America, the Marts were ready to begin their entrepreneurial journey in a field that allowed them to spend more time with their daughter and give back to the community. After years of seeing the passion, joy and community impact the Franchise Owners at their daughter’s Primrose school had, they realized opening a Primrose school would be the business venture they had always desired to pursue.

"Starting a Primrose school in our community has been a wonderful opportunity to do something we are passionate about, while providing premier early education and care for local families. Our goal is to offer parents an atmosphere where they can have peace of mind that their children are safe and happy while receiving a quality education. This is more than just a business to us, it is a family of staff, students and parents all working together to forge a better future for all children."

See What's Happening in Our School

  • boy and girl hugging

    More Than a Daycare

    Our Balanced Learning approach to child care makes us different than an ordinary Chapel Hill daycare. We are conveniently located on Falling Springs Drive, right at the entrance to the Briar Chapel community in the Veranda.

  • children sitting around teacher

    Programs for Any Age

    Infant, Toddler, Early preschool, Preschool, Pre-kindergarten, Kindergarten, After school, Summer adventure club

  • smiling infant child holding a toy

    Infant Care

    At Primrose, your child will get more than an infant daycare experience. Our teachers help your child develop and grow, building one skill upon another, which is why we are the leader in infant child care.

  • Santa

    Cookies with Santa

    Cookies, games, & Santa...Oh My! What an exciting event we had to celebrate the holidays with our students, parents, and staff!

  • Parennts

    National Working Parents Day

    Working parents inspire us to work our hardest every day! We are thankful for our parents and their efforts! We hope you enjoy a little pampering for National Working Parents Day!

  • Mealworm

    Pre-K Learns about Mealworms

    Do you know the stages of life for a mealworm? If not, just ask our Pre-K students, who learned so much about them this summer. They were excited to release them in our Primrose Patch for their final stage of life.

  • N@M

    Night at the Museum

    We dressed in our "dino best", drank our sparkling apple juice, & enjoyed walking through Art Ally. Thank you to our teachers and students for creating a night to remember and a master piece for families to purchase for The Learning Trail and our Spring Fling charity.

  • Kindergarten

    We Have Private Kindergarten!

    Our Private Kindergarten students learn literacy skills in an individualized, nuturing approach, utilizing small group reading instruction, close reading, and writer's workshop. Students practice phonics, spelling, blending and segmenting phonemes, reading fluency, and comprehension. Schedule a school tour today!

  • Santa

    Cookies with Santa

    Our families, students, and staff got a chance to share holiday wishes, hugs, gifts, and smiles with the Big Guy!

  • Staff

    Holiday Fun for Staff

    We enjoy showing our staff just what they mean to us, especially around the holidays. Thank you all for joining us for a night of games, laughter, and fun!

  • Bulletin Board

    Happy Veterans Day

    Thank you to our Primrose Family Veterans for their service and dedication!

  • Fire

    Fire Prevention Month

    Thank you North Chatham Volunteer Fire Department for visiting us, teaching us about your important jobs, letting us see you in uniform, and making our students smile with the fire truck tour! Thank you Primrose parents for your donations for the firefighters! We have the best community.

  • Award

    Prestigious Honor

    We’re proud to be recognized by Primrose Schools as a newly designated training school! This prestigious honor is reserved for select schools around the country who demonstrate leadership, operational excellence and a commitment to furthering the mission and vision of Primrose Schools. We have the best staff, students and families who make us shine!

  • B2S

    Back to School 2022-2023

    Our students and staff are off to a new school year and we couldn't be more excited!

  • Friendship

    Friendship Day

    Our Summer Adventure Campers and Pre-K students created personalized friendship cards and posters for the North Chatham Fire Station #1, the Chatham County Sheriff's Department and Galloway Ridge residents in honor of Friendship Day. We are so thankful for their service and friendship in our community!

  • Graduates

    Congratulations Pre-K & Kindergarten Graduates

    We are so proud of our Class of 2022 Pre-K & Kindergarten Graduates! It has been an honor to help our students kickoff their education and prepare for the world ahead. We wish you all the best and know you are going to do BIG things in your future endeavors!

  • Butterflies

    Butterfly Release

    After watching our caterpillars grow, turn into a chrysalis, and then emerge as a butterfly, our students were excited to release them to nature.

  • Camp Primrose

    Staff Appreciation Week

    Our staff enjoyed a week at "Camp Primrose" for Staff Appreciation Week. They were treated to gifts, meals, and treats from the Leadership Team & parents throughout their camping experience. We ended the week with an old fashion cookout with Master Chef, Mr. Mart and several parent volunteers. It was an amazing week all in all!

  • Marcos

    Marco's Night for Spring Fling Charity

    Our families enjoyed a pizza box night with Marco's Pizza in honor of our Spring Fling events; generating $750! Thank you for your support in our efforts to raise money for Ronald McDonald House of Chapel Hill and Primrose Schools Children's Foundations.

  • Hats

    Spring Hat Parade

    Our students, families and staff enjoyed our Spring Hat Parade in celebration of the first day of Spring. We are excited to see warmer temperatures and more sunshine!

  • Book Number

    Og's Bountiful Book Drive

    Thank you Primrose families for donating 1,078 books for Chatham Reads! Throughout the month of February, we celebrated our nation of diverse readers while helping to raise awareness of the importance of Early Childhood Literacy.

  • RAAD

    Read Across America Day

    To celebrate, we invited local community members such as Han from 501 Pharmacy, Sheriff Mike Roberson, local author Dr. Mounce, and the UNC Cheerleaders as guest readers. Our students and staff enjoyed a day full of literacy and fun!

  • MLK

    Martin Luther King Jr. Celebration

    Here at Primrose, we strongly believe who children become is just as important as what they know. Martin Luther King Jr. was such an inspiring individual that continues to teach us all different character traits. Our students honored him by reading books about him and creating art work!

  • NPS

    North Pole Stroll

    Our 2nd Annual North Pole Stroll was a huge success this past weekend, thanks to our dedicated staff. Our playgrounds were transformed into a holiday adventure for our students and families to walk through, enjoy activities, and fellowship.

  • Food Drive

    Caring and Giving Food Drive

    During the month of November, our students learned about generosity and giving without expecting anything in return. Our families were more than generous this month by donating 1281 items to CORA Food Pantry. We appreciate the support to our school and the community!

  • Turkey


    Here at Primrose, we are forever thankful and grateful for our families, staff, and community! Our students created their very own creative and unique turkey feather.

  • Pumpkins

    Pumpkin Decorating Contest

    Each of our classrooms competed in a pumpkin decorating contest in honor of Halloween. Each pumpkin was voted on by parents, students, and staff. All of them were simply amazing. Congratulations Pre-K 2 for your Olaf creation & winning with the most votes!

  • Day of Service Primrose 2021

    Giving Back!

    Thank you Primrose families for your generous donations of school supplies to support Communities In Schools of Chatham County! Community giving partnerships like this "Day of Service" with United Way of Chatham County help to ensure a brighter future for local children.

  • B2S

    Back to School

    It's the beginning of a new year and our students couldn't be more excited! Welcome Back to School!

  • Olympics

    Olympics Opening Ceremony

    The Olympics are not only starting in Tokyo, but also at Primrose. Our students cheered on the USA Leadership Team during Opening Ceremony!

  • Infants

    Infants Explore Shadows

    Our Infants are always learning. Here, they are learning about shadows and how they are made.

  • Primrose Patch

    Primrose Patch

    From seed to sprout to plant, our students are excited to see the growth in our Primrose Patch. Through different activities they have learned the life cycle of a plant, how to help care for the Earth, as well as math and science concepts.

  • Spring Fling

    Spring Fling Fundraiser Success!

    Spring Fling looked a little different this year with several different events. None the less our families gave it their all and raised a total of $3753.00 We were excited to present Communities In Schools of Chatham County with a check for $1876.50 and the other portion going to Primrose Schools Children's Foundation. We appreciate the generosity of our families and staff. Giving back to our community is just one of the many ways we teach character development to our students. We are incredibly proud of our school family and grateful for the opportunity to contribute to the community in this way!

  • Butterflies

    Butterfly Release

    Our Preschool students have watched their caterpillars go through every phase and turn into beautiful butterflies. It is now time to let them spread their wings and fly.

  • Teacher Appreciation

    Teacher Appreciation Week 2021

    We celebrated Teacher Appreciation Week by sending our staff around the world! We boarded our plane and took off to visit Hawaii, Paris, Africa, and China. Our staff received “souvenirs” from the leadership team and parents, enjoyed great food, and made memories to last a lifetime.

  • Earth Day

    Earth Day

    Our students celebrate Earth Day, not just one day, but every day! Our students enjoyed taking an extra focus on planting, conservation, and recycling during April.

  • Pizza Fundraiser

    Spring Fling Fundraiser Success!

    We are off to a great start with our Spring Fling charitable giving events! The pizza box night with Marco's Pizza generated $600! Thank you for your support in our effort to raise money for Communities In Schools of Chatham County and Primrose Schools Children's Foundation. Details about the Wild Tails NC, Inc. event and our ever popular classroom art auction coming soon! #primrosepromise

  • Egg Hunt

    Spring Egg Hunt

    Our students were EGG-cited for the Spring Egg Hunt. The cold temperatures didn't keep them from finding all of the eggs!

  • Movies

    A Night at the Movies

    Our staff enjoyed a night out for a private movie at Silverspot Cinema. It was great to have a little normalcy and fellowship with a few extra laughs.

  • Spring Hat

    Spring Hat Parade

    We are beyond excited for the first day of SPRING! Our students enjoyed individual classroom parades to show off their creative spring hats in celebration.

  • Book Drive

    Og's Bountiful Book Drive Success

    Thank you for making the 2021 Og's Bountiful Book Drive our biggest yet! 1,073 books delivered to Chatham Reads to help other children in our community develop a love for reading and have greater access to books. Special gratitude to our guest virtual readers throughout the week and McIntyre's Books for your support.

  • Kindergarten


    Primrose Schools across the nation have offered Private Kindergarten programs for over 20 years. We have had a very successful school year and are excited to share we will offer our Private Kindergarten for the upcoming school year! We are Accredited, Private School Certified and offer strong academics, character development along with additional enrichment experiences. We are now accepting Kindergarten applications for the 2021-2022 academic school year. As a parent, you will have direct access to your child's teacher, you will receive daily communications, photos and more! We have a limited number of space available. Please contact us at to learn more!

  • Og Day

    Happy "GroundOg" Day

    Happy "GroundOg" Day! Our students learned about shadows, made their predictions, & learned we will have 6 more weeks of winter after Og seen his shadow!

  • Extravaganza Collage

    Winter Wonderland Extravaganza

    Huge shoutout to our staff for creating a Winter Wonderland for students. We are blown away by the creativity and heart that went into the event. 125+ families joined the car parade and the smiles on student faces brought us such joy. Afterward, staff celebrated with food and gift raffles -- our way of saying thank you for being heroes during a tough year!

  • CORA Food Drive

    Caring & Giving Food Drive

    As all other events this year, our Caring & Giving Food Drive looked a little different with donations being accepted outside and no field trip to the grocery store. That didn't stop our families from stepping up to the plate and donating 1001 non-perishable items for CORA Food Pantry. Thank you families for your commitment to giving back to our community, especially during this difficult time!

  • Spirit Week Fun

    Spirit Week

    Let your imaginations run free! Farmers, fall colors and favorite costumes...our students and staff had a blast celebrating spirit week!!

  • Celebrating Cultures Collage

    Celebrating Cultures

    Today we celebrated the many cultures of our school with an art exhibit and poster display. Our students showcased ways we are alike and different. We shared what makes us each unique while encouraging respect and compassion for others.

  • Grandparents' Day

    Grandparents' Day

    Happy National Grandparents' Day to all of our amazing grandparents, near & far!

  • Working Parents Day

    Working Parents Day

    Our students celebrate you on Working Parents Day! As working parents, you deserve a day to reflect on all you do and to be reminded of one simple truth - parent guilt is powerful, but so are YOU!

  • Primrose Virtual Tour


    Call us to schedule a virtual tour where you can view the classroom, meet the teacher, and learn about the protocols we implement to help keep students healthy & safe.

  • Og's book drive 2020

    Og's Bountiful Books Donation

    Thank you students and families for supporting reading in our local community with a donation of 938 books to Chatham Reads! Og's Bountiful Books drive is just one of the ways we teach our students about giving without expecting in return.

  • 2019 food drive

    Caring & Giving!

    November is all about Caring & Giving so our students beamed with pride as they delivered 1,440 non-perishable items for CORA Food Pantry. Families donated to our Food Drive throughout the month of November. Students participated in a field trip to a local grocery store where they purchased additional items while learning about math, nutrition and most importantly, generosity. Thank you families for your continued commitment to our community!

  • Carolina Parent Award

    Carolina Parent Magazine Award

    Thank you families who voted our school as Carolina Parent magazine's favorite childcare center! Our amazing staff is honored to partner with parents to deliver the best early education & care experience for children.

  • Chatham County Business Year Trophy

    Chatham County Business Of The Year!

    We are honored to be recognized as the "Chatham County Small Business of the Year!" Thank you staff, students, families and community friends for the active involvement that has enabled our school to donate approximately $15,000, 2,000 books, 1,800 canned foods, and 300+ service hours to local charities during our first 3 years. Our vision to empower children, families, teachers, and our community to reach their highest potential is reflected in you.

  • working parents

    Thank You Parents!

    We celebrated #nationalworkingparentsday with breakfast-to-go in bags created by our students. As working parents, you deserve a day to reflect on all you do and to be reminded of one simple truth – parent guilt is powerful, but so are YOU! #letguiltgo

  • welcome back to school

    Welcome Back!

    The Primrose Friends, our staff and are classrooms are ready for the new curriculum year, are you? Balanced Learning is our exclusive, time-tested approach, created from the best early education wisdom, that balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence and compassion.

  • Rameses

    Who's Got Spirit?

    We do, we do! Thank you University of North Carolina mascot, Rameses, for the surprise visit to students celebrate spirit week with our students.

  • Primrose Patch

    Look What's Growing In Our Garden

    We grow young minds with the Happy Hearts Character Development and Life Skills Program that focuses on nurturing the life skills that often pertain to practical skills, such as taking care of the school’s Primrose Patch garden. Our students are excited to see the fruits (and vegetables) of their labor this summer. Cucumbers, peppers and green beans, oh my!

  • Grandparents event dance party national dance day

    Grandparents Dance Party!

    Our school school family is stronger because of the many extended family members who regularly join us for enrichment activities. We celebrated National Dance Day with grandparents visiting classrooms for a little "boogie woogie" and ice cream.

  • Red, White, Blue Parade

    Red, White, & Blue Parade

    Our students showed their patriotic spirit to celebrate our country's Independence Day during the Annual Red, White, & Blue Parade.

  • 2019 Graduation Image

    Congratulations 2019 Graduates!

    We are so proud of our 2019 Pre-Kindergarten graduates. We know you are going to accomplish big things in this world. Congratulations!

  • Spring Fling 2019

    2019 Spring Fling Charity Event

    Thank you to our students, families, staff and vendor partners for your commitment to giving back to the community through our annual Spring Fling charity event! Together, we raised $5,650.00 for local and national charities. Attendees enjoyed classroom art auctions, carnival games, facepainting, food trucks, and especially members of our staff getting "Pie in the Face" for a great cause. Through Primrose Promise events like Spring Fling, our students learn about giving without expecting in return.

  • Spring Hat Parade 2019

    Spring Hat Parade 2019

    Spring has sprung....even if just for a day! Students blended in with the blooming flowers and other signs of the changing season during the annual Spring Hat parade. Creativity and craftsmanship blossomed with each classroom representing an element of spring.

  • Book Drive 2019

    Og's Bountiful Books!

    Our students proudly delivered 863 books that were collected during "Og’s Bountiful Books" drive to needy children in Chatham County! This annual event encourages parents and students to read together at home and share favorite stories with classmates and children in need. The donation drive is part of the Primrose Promise Giving portion of Primrose’s Balanced Learning curriculum, designed to help students learn the importance of giving back to their community through hands-on giving activities and projects. Thank you students and families for your generosity!

  • Students with Billy Keeping Promises

    Keeping Promises!

    When we make promises, we keep them. That’s what Primrose Friend Billy helps teach our students through reading books, engaging in class discussions, creating promise chain art and other fun activities.

  • Caring Giving Food Drive Students

    Caring & Giving Food Drive

    Thank you to the families who helped us donate more than 1,200 items to the CORA Food Pantry during our annual Caring & Giving Food Drive! Children earned money performing household chores at home and visited a local grocery store to buy items that will help families in need this holiday season. This event helps students understand the value of generosity while creating a hands-on approach to math, nutrition and planning skills.

  • Fire Prevention Week Celebration Primrose School Chapel Hill

    Safety First!

    Students emulated our hometown heroes during Fire Prevention & Safety Week. They especially enjoyed creating cards to show their appreciation for local fire fighters and sharing what they know about fire prevention with classmates.

  • Primrose School Briar Chapel Celebrating Cultures Parade

    Celebrating Cultures Parade

    Our students enjoyed showcasing projects and performances that celebrate the uniqueness in all of us during the annual Celebrating Cultures parade. The event is a culmination of the "Alike and Different" unit of learning, where students discuss traditions and cultures of their classmates and other children around the world, with a focus on the importance of respecting others who may look, speak or act differently from themselves.

  • Primrose School Briar Chapel Community Volunteer

    Day of Giving!

    Giving without expecting is a value ingrained in our school and taught to students every day. Our staff models this value through several "Day of Giving" activities that benefit local children and families in need. Recently, our parents donated supplies for teachers to assemble personal care kits for a local Children's Home. This weekend, our team helped build houses with Chatham Habitat for Humanity. Thank you students and families for supporting these wonderful organizations that help local families.

  • Spring Fling 2018

    Spring Fling 2018

    Thank you to our families, staff and community partners who made Spring Fling 2018 a huge success. Together, we raised $5,440.00 for charity! Your participation in the Sweetheart Social, Magic Show, carnival games, and silent auction made this possible. What a fun day for a wonderful cause.

  • Spring Hat Parade Students

    Spring Hat Parade & School Planting Day

    We love a good parade! It may not feel like Spring yet, but our families enjoyed watching students show-off their creative style with unique hats to represent each classroom's interpretation of the new season.

  • Sweetheart Social Families at Event

    Sweetheart Social A Success!

    We loved seeing families enjoy special time with their "sweetheart" during this charitable fundraising event. See more pictures from the Sweetheart Social at our Facebook page: PrimroseChapelHill/

  • classroom book collection Og's book drive

    Og's Bountiful Book Drive

    Og's Bountiful Book Drive is well underway and each classroom created cute collection boxes to represent our Primrose Friends.

  • Happy Dan Magic Man Visits Explorers Afterschool Students

    All About Magic!

    Our Explorer's Students enjoyed a special magic show as they dive deeper into the "Magic or Myth" unit of learning. Visit our calendar page to learn how your family can experience the magic during our charity event March 11th!

  • Grandparents Event reading books and bagels

    Special Visitors!

    We love it when grandparents and special friends visit our school. Students enjoyed our "books and bagels" event this month.

  • Students riding on bus in holiday parade

    Pittsboro Holiday Parade

    We had a great time participating in the Pittsboro holiday parade. Our students are definitely on the "nice" list this year!

  • Caring Giving Food Drive

    Caring & Giving Food Drive

    Students from our Pre-Kindergarten class joined other children from Primrose Schools across the Triangle area to donate the 800 we collected for an area food bank. Collectively, Primrose donated over 8,000 items this year!

  • Primrose staff volunteering at Ronald McDonald House of Chapel Hill

    Primrose Promise: Day of Giving

    Our staff had a wonderful time volunteering at Ronald McDonald House of Chapel Hill as part of the Primrose Promise: Day of Giving. This is just one of the ways we can model the act of giving without expecting in return for our students.

  • None

    This month, we’re showing our students that vegetables don’t grow in supermarkets.

  • Now enrolling poster featuring a smiling young Primrose student

    Now Enrolling Pre-K for Fall 2017

    Call us today for a tour!

  • Illustration describing how to sign the words "I love you"

    There are many ways to say “I love you” – help your child use sign language to send a sweet message to a loved one!

  • Primrose students pose for a picture after the food drive

    Food Drive a Success!

    Thanks to our wonderful children and families for collecting over 450 canned goods for those in need this holiday season. We partnered with other Primrose schools in the triangle to bring over 6,000 items to the Food Drive, Dec. 7th. See video of our schools in action on our Facebook page!

We'd love for your family to meet ours.