Early Education and Care in Braselton, GA
Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
Franchise Owners
Amanda and Lee Holcomb
Amanda and Lee Holcomb are proud to serve as the Franchise Owners of Primrose School of Braselton. Together, they are committed to providing the highest quality early education and care while creating a warm, nurturing environment where children, families, and teachers thrive.
Amanda brings more than 24 years of experience with Primrose Schools. She began her career as a teacher at Primrose School of Gainesville, where she quickly discovered her passion for early childhood education and building meaningful relationships with children and families. Through dedication, leadership, and a commitment to excellence, Amanda advanced into school leadership, serving as Operations Director for more than eight years before becoming Area Director, overseeing the Gainesville and Buford schools for more than 12 years. In 2017, she added leadership of Primrose School of Braselton, helping guide the school’s growth while fostering a culture centered on educational excellence, exceptional service, and strong community relationships.
In October 2024, Amanda and Lee became co-owners alongside longtime Franchise Owners John and Jenifer McKnight. As of July 2026, Amanda and Lee proudly assumed full ownership of Primrose School of Braselton, continuing the school’s tradition of providing exceptional educational child care to families in the Braselton community.
Lee brings a 25+ year career in marketing to his role as Franchise Owner. For the past 14 years, he has worked with a nonprofit based in Peachtree Corners, Georgia, where he now serves as Senior Director of Marketing Strategy, leading its marketing and digital strategy. Drawn to work with purpose, Lee has spent much of his career helping mission-driven organizations grow and serve others more effectively.
Although his professional career has been outside of early childhood education, Lee has been part of the Primrose family for many years. Throughout Amanda’s career, he has supported countless school events, celebrations, graduations, parades, and family activities behind the scenes.
As both a Primrose parent and an active volunteer, he developed a deep appreciation for the Primrose approach, its culture, and the lasting impact it has on children and families.
Amanda and Lee have one son, Carson, who attended Primrose Schools from infancy through Explorers Club. Today, he is pursuing his passion for art as a student at the University of North Georgia.
Amanda and Lee are honored to continue building upon the strong foundation established at Primrose School of Braselton. They are passionate about investing in the teachers, partnering with families, and creating an environment where every child can grow with confidence, curiosity, and a lifelong love of learning.
Amanda and Lee Holcomb are proud to serve as the Franchise Owners of Primrose School of Braselton. Together, they are committed to providing the highest quality early education and care while creating a warm, nurturing environment where children, families, and teachers thrive.
Amanda brings more than 24 years of experience with Primrose Schools. She began her career as a teacher at Primrose School of Gainesville, where she quickly discovered her passion for early childhood education and building meaningful relationships with children and families. Through dedication, leadership, and a commitment to excellence, Amanda advanced into school leadership, serving as Operations Director for more than eight years before becoming Area Director, overseeing the Gainesville and Buford schools for more than 12 years. In 2017, she added leadership of Primrose School of Braselton, helping guide the school’s growth while fostering a culture centered on educational excellence, exceptional service, and strong community relationships.
In October 2024, Amanda and Lee became co-owners alongside longtime Franchise Owners John and Jenifer McKnight. As of July 2026, Amanda and Lee proudly assumed full ownership of Primrose School of Braselton, continuing the school’s tradition of providing exceptional educational child care to families in the Braselton community.
Lee brings a 25+ year career in marketing to his role as Franchise Owner. For the past 14 years, he has worked with a nonprofit based in Peachtree Corners, Georgia, where he now serves as Senior Director of Marketing Strategy, leading its marketing and digital strategy. Drawn to work with purpose, Lee has spent much of his career helping mission-driven organizations grow and serve others more effectively.
Although his professional career has been outside of early childhood education, Lee has been part of the Primrose family for many years. Throughout Amanda’s career, he has supported countless school events, celebrations, graduations, parades, and family activities behind the scenes.
As both a Primrose parent and an active volunteer, he developed a deep appreciation for the Primrose approach, its culture, and the lasting impact it has on children and families.
Amanda and Lee have one son, Carson, who attended Primrose Schools from infancy through Explorers Club. Today, he is pursuing his passion for art as a student at the University of North Georgia.
Amanda and Lee are honored to continue building upon the strong foundation established at Primrose School of Braselton. They are passionate about investing in the teachers, partnering with families, and creating an environment where every child can grow with confidence, curiosity, and a lifelong love of learning.
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Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 6:30 am-6:00 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments
