A girl taking notes in class
Now Enrolling
The Leader in Early Education and Care®
Hours & Location
M-F 7:00 am-6:00 pm
400 Royal Commerce Rd, Royal Palm Beach, FL 33411

Make the First Five Years Count

We’re more than a daycare in Royal Palm Beach. We know how young children learn best, which is why our Balanced Learning® approach combines plenty of purposeful play with nurturing guidance from teachers.
child in daycare classroom

Our Classrooms & Programs

Our time-tested approach to early childhood education is designed to foster good character and grow social and emotional skills while also building literacy, and math skills.
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Franchise Owner

The Keiser Family

Welcome to the Primrose Schools!


Meet Dr. Arthur Keiser, Mrs. Belinda Keiser, and Dr. Robert Keiser, proud owners of Primrose School of Royal Palm Beach and Bar Education, Inc. As tireless leaders for student success and workforce development, Dr. Arthur Keiser and family have served the higher education community throughout Florida and the U.S. for more than 45 years. Together, the Keiser Family serves in a variety of leadership roles for Keiser University, Everglades University, and Southeastern College as well as for numerous boards, community and charitable organizations.


In April 2021, Bar Education, Inc. continued expanding their passion for education to serve even the youngest of students.  Bar Education, Inc. acquired the Ideal School in Royal Palm Beach and renovated it into the new Primrose School of Royal Palm Beach as well as a satellite campus for Southeastern College. The Keiser Family sought a leader in premier early education and child care experience for children and families and identified Primrose Schools as the best provider in early learning.


Who children become is as important as what they know is a belief that is at the core of Primrose’s Balanced Learning® approach. The exclusive early learning approach balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence and compassion. Primrose delivers more than a curriculum; it’s a life-changing early learning experience for children and their families.


More about the Keiser Family

Arthur Keiser, Ph.D. is the Chancellor of Keiser University and owner of Southeastern College. Currently in his third term, Arthur Keiser is the Chairman of the National Advisory Committee on Institutional Quality and Integrity (NACIQI). In May 2022, Arthur Keiser was appointed to the Board of Control for Southern Regional Education by Florida Governor Don DeSantis. He is a current officer for the Independent Colleges and Universities of Florida (ICUF) and has also served as Chairman of both the Board of Directors for Career Education Colleges and Universities (CECU) and the Accrediting Commission of Career Schools and Colleges of Technology (ACCSCT).


Belinda Keiser is the Vice-Chancellor of Student Services and Community Advancement at Keiser University and owner of Southeastern College. She has devoted her career to advancing Florida’s economic and workforce development, global competitiveness, education, and healthcare communities. Belinda Keiser is a member of the Florida Children and Youth Cabinet, appointed by Florida Attorney General Ashley Moody in 2020. In March 2022, Florida Chief Financial Officer (CFO) Jimmy Patronis appointed Belinda Keiser to the Florida Commission on the Status of Women. She is also a board member of Enterprise Florida, the State’s primary economic development board, and was appointed by former Florida Governor Rick Scott in 2017 to Florida’s Constitution Revision Commission.


Robert M. Keiser Ph.D., MBA is the Vice-Chancellor of the Graduate School at Keiser University and owner of Southeastern College. He joined Southeastern College’s West Palm Beach campus in 2013 as an admissions counselor and later became the campus president in 2015. In 2016, he was named Southeastern College’s executive director and was responsible for leading Southeastern to its largest period of growth, increasing enrollment by approximately 25 percent. During his tenure as Executive Director, Robert led multiple successful visits for institutional and programmatic accreditation, launched programs including but not limited to multiple ACEN accredited R.N. programs, LPN programs, and BSN programs, and helped Southeastern earn multiple awards such as Sun-Sentinel’s Top Workplaces for 2020 for organizational culture. Robert volunteers his time to serve as the President of Florida’s Association of Postsecondary Schools and Colleges (FAPSC) and also supports the Florida Department of Education via his service on the Rules and Accreditation Committees for the Commission of Independent Education (CIE). Robert has been honored as an emerging leader in South Florida and received 40 under 40 awards from Cystic Fibrosis Fort Lauderdale and the South Florida Business Journal. In addition, he has been published multiple times in Career Education Review and by Career Education Colleges and Universities. Due to his knowledge of higher education leadership, Robert has been the guest of honor on the EdUp Experience and the Higher Ed Podcast.

Our family would love to meet yours.

Contact us to schedule a tour.
A child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at cameraA child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at camera