Primrose School Building

Primrose School of South Charlotte

Franchise Owners

Bill and Yaa McConnell
Bill and Yaa McConnell
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Bill and Yaa McConnell


Hello! We are Bill and Yaa McConnell, the proud Franchise Owners of Primrose School of South Charlotte.

Our Primrose story began while we were searching for an early education and care experience for our son. We tried a variety of child care arrangements, but we were challenged to find an option that provided the type of quality education we wanted for him — a secure, loving environment that helped him grow both socially and academically. When we enrolled him at Primrose, we immediately knew we’d found what we were looking for.

Within a few months, we knew we wanted to move from being Primrose parents to Primrose Franchise Owners. We had already considered opening our own business as a way to invest in the city of Charlotte. After more than a decade of designing and developing curriculum and instruction, Yaa was drawn to opening a school and saw it as an opportunity to provide more families with the Primrose Balanced Learning® approach, which balances purposeful play with nurturing guidance.

Yaa holds a Master of Education degree in Curriculum and Instruction from the George Mason University and an undergraduate degree in Sociology earned from the University of Ghana. While Yaa’s responsibilities range from managing staffing to supervising the implementation of curriculum, her favorite role is connecting with parents and families at the school. Bill, who earned a degree in Business Management from Florida State University and works as a Territory Manager for a global consumer products company, supports our school’s financial and operational needs.

We are thrilled to see our dream of serving families and children come to fruition by opening a Primrose school. Together, we are committed to providing students with a safe and nurturing environment to learn and grow their Active Minds, Healthy Bodies and Happy Hearts®, while providing parents with peace of mind, knowing their children are well cared for and receiving a premier education.

Thank you for taking the time to visit our website. We would love to meet you and your family and welcome you to our Primrose family!

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