Early Morning
Circle TimeEach day begins with a warm welcome as children gather to build a strong sense of community and belonging.
The Leader in Early Education and Care®
Hours & Location
M-F 7:00 am-6:00 pmAccreditation
Connect
Early Education and Care in Rogers , AR
Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right off I-49 down the road from Topgolf Rogers and Pinnacle Hills Promenade, we are conveniently located on S Pinnacle Hills Parkway. Come by and see Balanced Learning® in action.
Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
A Day in The Life at Primrose
Mid-Morning
Noggin Joggin’Through thought-provoking discussions, children are encouraged to wonder, predict and think critically.
Late Morning
Harmony & HeartChildren discover the joy of music, melody and self-expression as they sing, dance and play instruments.
Early Afternoon
Small GroupTeachers build meaningful relationships while offering individualized support, encouragement and challenges.
Early Afternoon
Wonder TimesWonder students explore concepts through hands-on investigations, thoughtful conversations, songs and more.
Mid-Afternoon
Small Group LiteracyVenture students find their voice and express their ideas through drawing, writing, storytelling and bookmaking.
Late-Afternoon
Thumbs Up!Children build coordination, balance and body awareness while practicing teamwork and healthy habits.
Late-Afternoon
Reflections of the DayChildren come together to celebrate their learning, share discoveries and reflect on the day’s experiences.
Franchise Owners
Erin and Brandon Campbell, Katie and Hunter Hart, Eduardo and Fernanda Galindo
Hello! We’re Katie and Hunter Hart and Erin and Brandon Campbell and Eduardo and Fernanda Galindo of The Primrose School of Rogers at Pinnacle Hills. We strongly believe in the Primrose commitment to develop the whole child, and we’re excited to bring the thoughtful curriculum and impressive character-building focus of the Balanced Learning® approach to Northwest Arkansas.
When we first learned about Primrose Schools, we were immediately impressed by the incredible impact their meaningful early education experiences were having on children, and knew that was something we wanted for our own children and others in the Rogers community. The Primrose Schools belief statement that “who children become is as important as what they know” also really resonates with us. We want children to have wonderful opportunities through quality education experiences, but we also want them to learn important social-emotional skills so they grow into good, kind people.
As parents ourselves, we know how important it is to feel confident in your child’s education and care provider. Our goal is to provide the best possible environment for our families, and we promise to care for the children at our school as if they were our own.
We’re thrilled to offer the Primrose Experience to parents who live in the Rogers area and we can’t wait to welcome you to our Primrose family!
Gallery
Special Events
We ALL Belong 💜
Happy National Day of Belongingness! Here’s to helping children build friendships, practice kindness and learn that there’s always room for everyone.
At Primrose, fostering a sense of belongingness means creating and maintaining a space where everyone feels welcomed and included and where our similarities and differences are celebrated with kindness and respect.
For more than 40 years, belongingness has been at the heart of Primrose. Celebrate with us by doing one small thing to make someone feel included today. 💗
Curriculum
We believe who children become is as important as what they know! Our Balanced Learning curriculum is what makes our school stand out from the rest. It encourages curiosity, creativity, confidence and compassion.
Families
Our families love to be involved in our learning at Primrose! They actively participate in National Read Across America Day, classroom holiday celebrations, and more! 
Enrichment Programs
What do our afternoons look like? They are filled with even more learning with our Enrichment Programs!
Preschool is going wild while learning more about Zoology! They learn about different creatures and how to take care of the animal kingdom with Benjamin the bear. 🦁🐾
Professional Development
Our teachers prepared their minds for our new school year by learning about Powerful Interactions and how to implement these practices within our classrooms. Thank you Arkansas State for helping our teachers to continue to learn and grow!
Community
Throughout the school year we hold numerous drives to give back to our local community. Our students learn the importance of giving without expectation by participating in the collection of school supplies, dried food, winter clothes, and more.
Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 7:00 am-6:00 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments
