primrose midtown greenville exterior
The Leader in Early Education and Care®
Hours & Location
M-F 6:30 am-6:00 pm
Accreditation
Cognia
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Early Education and Care in Greenville, SC

Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right down the road from Greenville Downtown Airport and Greenville Convention Center, we are conveniently located on Villa Road. Come by and see Balanced Learning® in action.
child in daycare classroom

Every Moment Matters

  • The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
  • Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
  • Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
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Franchise Owner

Lauren K. Briles

Meet Lauren – dedicated mother, entrepreneur and proud Franchise Owner of Primrose School of Greenville and Primrose School of Midtown Greenville. Understanding the value of early childhood education and character development, Lauren is excited to have brought the first Primrose School to the state of South Carolina. Originally from Austin, Texas, Lauren attended Furman University, where she earned a Bachelor of Arts in communication studies. Following graduation, Lauren married her college sweetheart, Tim, and made a home in Greenville. An active member of the community, Lauren also dedicates time to numerous organizations including Greenville First Steps, Reach Out and Read, Junior League of Greenville, Greenville Women Giving, and National Charity League. Lauren recognized a need in her community for early childhood education options as her friends began to start families of their own. Many parents were waitlisted at nearby child care centers and forced to travel more than an hour daily to bring their child to preschool. First introduced to Primrose in Atlanta, Lauren quickly became an avid supporter of the brand and knew it would be a perfect fit for the Greenville community. “As a parent, I understand the importance of instilling a love of learning during a child’s early years, and believe this is essential to building a new generation of bright citizens,” said Lauren. Lauren is actively involved with a variety of aspects at both schools. Her daughter, Emma, attended Primrose School of Greenville and her son, Xander, currently attends Primrose School of Greenville.

Frequently Asked Questions

Are all staff members background-checked and CPR/first-aid certified?

Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and firstaid certified, so you can feel confident your child is in safe, prepared hands every day.

What curriculum or educational philosophy do you follow?

Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.

How do you support school readiness and the transition to kindergarten? 

All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*

What are your hours of operation? 

We are open Monday through Friday from 6:30 am-6:00 pm.

How do you keep parents informed about their child's day?

Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments

Our family would love to meet yours.

Contact us to schedule a tour.
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© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.