exterior of Primrose School of Middleton
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Early Education and Care in Middleton, WI

Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right down the road from Middleton Municipal Airport and minutes from Downtown Middleton, we are conveniently located on Deming Way. Come by and see Balanced Learning® in action.
child in daycare classroom

Our Classrooms & Programs

Our time-tested approach to early childhood education is designed to foster good character and grow social and emotional skills while also building literacy, and math skills.
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Franchise Owners

Amanda and Mark Kienbaum

Meet Amanda and Mark Kienbaum, parents to three young girls and proud Franchise Owners of Primrose School of Middleton. Longtime supporters of Primrose Schools, the Kienbaums are thrilled to bring the quality experience they know and love to the children and families of Middleton.

Amanda was first introduced to Primrose Schools in 2006 when she accepted a director position at a Primrose school in Minnesota. She previously worked in children’s services, so she immediately warmed to the nurturing environment she observed at the school. Impressed and inspired by the Primrose commitment to serve each individual child and family, Amanda knew right away that she’d found the perfect fit — both for her career and for the care of her own children in the future.

“What I love most about Primrose is we’re all truly focused on the child,” said Amanda. “The Balanced Learning® approach is unparalleled and its focus on character development helps each child set the foundation she needs for success. But the piece that has always stood out the most to me is the investment in each individual child and family.”

Mark, too, has a past with Primrose Schools that began before the Kienbaums started exploring their options as Franchise Owners. In fact, Primrose is tied into the couple’s love story — they met through a colleague of Amanda while she was in her director position.

“Back when Amanda and I met and she first introduced me to Primrose, I told her if I had kids, I would send them to Primrose right then and there,” Mark said. “That’s how strongly I felt about the brand from the very start.”

For the Kienbaums, opening Primrose School of Middleton is a dream come true. They’re eager to bring Primrose to families in a community where they saw a distinct need for a premier, quality early education and care provider. Their own daughters, Myra, Eden and Emery, attend/have attended the school.

Amanda, who graduated from the University of Minnesota-Twin Cities with a degree in child psychology, will bring her passion for serving children with years of experience in child education to the school. Mark will provide his expertise in marketing and finance to support the behind-the-scenes operations. A business graduate from the University of Wisconsin-Platteville, he grew up in Southern Wisconsin and has always believed Middleton is the perfect location to open a Primrose school.

“Not only is this area home to one of the best school districts in the state, but it’s also a thriving business center,” said Mark. “Now, many commuting parents can have peace of mind knowing there is a premier child care option close to where they work that will fully prepare their children for success in school and life.”

Amanda and Mark enjoy offering Middleton families a loving, warm atmosphere where their children can grow Active Minds, Healthy Bodies and Happy Hearts®. As Franchise Owners, their goal is to provide parents with an environment where they can feel good about leaving their children, knowing their little ones are receiving the best quality of care.

Opened in August 2016, Primrose School of Middleton features the Balanced Learning curriculum in Infant through Private Pre-Kindergarten classrooms and the Primrose Explorers after-school and summer program for students through age 12. Developed and taught exclusively at Primrose Schools, the research-informed curriculum blends purposeful play with nurturing guidance to encourage curiosity, confidence and compassion.

Primrose School of Middleton is located at 3000 Deming Way. For more information, visit www.PrimroseMiddleton.com.


Our family would love to meet yours.

Contact us to schedule a tour.
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