Early Morning
Circle TimeEach day begins with a warm welcome as children gather to build a strong sense of community and belonging.
The Leader in Early Education and Care®
Hours & Location
M-F 8:00 am-6:00 pmChildren Served
Accreditation
Connect
Early Education and Care on the Upper East Side
Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Come by and see Balanced Learning® in action.
Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
A Day in The Life at Primrose
Mid-Morning
Noggin Joggin’Through thought-provoking discussions, children are encouraged to wonder, predict and think critically.
Late Morning
Harmony & HeartChildren discover the joy of music, melody and self-expression as they sing, dance and play instruments.
Early Afternoon
Small GroupTeachers build meaningful relationships while offering individualized support, encouragement and challenges.
Early Afternoon
Wonder TimesWonder students explore concepts through hands-on investigations, thoughtful conversations, songs and more.
Mid-Afternoon
Small Group LiteracyVenture students find their voice and express their ideas through drawing, writing, storytelling and bookmaking.
Late-Afternoon
Thumbs Up!Children build coordination, balance and body awareness while practicing teamwork and healthy habits.
Late-Afternoon
Reflections of the DayChildren come together to celebrate their learning, share discoveries and reflect on the day’s experiences.
Franchise Owners
Matt Grossman & Wendy Jones
It is our pleasure to introduce you to the Primrose School of Manhattan at East 82nd! Our school is now open and is the first Primrose in the greater New York City area. If you aren’t familiar with Primrose, then let’s start at the top – Primrose’s core principle is that who children become is just as important as what they know. Primrose’s time-tested (40 years!) Balanced Learning® approach emphasizes the development of the child through purposeful play and nurturing guidance from teachers. Our team encourages curiosity, confidence, and compassion. The program delivers more than a curriculum: it’s a life-changing, early learning experience for children and their families… and if you are familiar with Primrose then you know that we are the leader in early education and provides the premier learning environment in over 465 schools nationwide!
Our school is majority owned by Matt Grossman. Matt lives in New York City and is raising his children on the Upper East Side. He also owns three Primrose schools in Georgia. Matt’s operating partner is Wendy Jones, an accomplished entrepreneur who was previously on the Executive Team at Primrose headquarters in Atlanta.
Together, they are proud to bring an unparalleled early education experience to the families of Manhattan’s Upper East Side. Our goal is to provide a diverse, inclusive environment for children and families that is representative of the thriving neighborhood in which we’re located.
Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 8:00 am-6:00 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments
