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Adrian Hatcher
32 Years of ExperienceJoined 2019
Adrian Hatcher
Director

I am originally from Chicago, Illinois but I mainly grew up in Milwaukee, WI. After high school, I joined the United States Navy at 18 and I dedicated eight years of my life serving as a Postal Clerk. I have four children and four grandchildren, and they keep me very busy! I worked at the Primrose School at St. Johns Forest for three years as an Education Coach and came to Primrose School of Julington Creek in 2023 to Co-Director. I am now the Director and I am here to assist our families however I can. I truly love my job because it doesn’t feel like work.

Child Care/Teaching Experience: Over 20 years

Education: CDA, Directors Credential

Favorite Thing About Working with Children:  I love to see the confidence and smiles on their faces after they have figured out the equation

Favorite Children’s Book: The Very Hungry Caterpillar

Favorite Holiday: All of them

Favorite Family Tradition: Cooking together for Thanksgiving

In My Personal Time, I Like To: Travel

Martha Jane Atwell
29 Years of ExperienceJoined 2026
Martha Jane Atwell
Co-Director

As a young child, I found joy in being around people and serving them. As I grew older, my heart was particularly drawn to helping children. My husband Mark and I have dedicated the past 38 years of our lives to ministering and working with children. We have 5 children and 4 grandchildren, which brings us so much happiness. We also have Duffy Bear, our Aussiedoodle. I can’t imagine doing anything else. It has been a delight and a source of joy for me.
Child Care/Teaching Experience: 40+ years in Child Care

Education: CDA, Director’s Credential

Favorite Thing About Working with Children: I absolutely adore witnessing children’s eyes light up with joy and understanding when a concept finally clicks for them. Also, walking into a classroom, I’m greeted by their smiles and, more importantly, the heartwarming hugs exchanged at the start and end of the day.

Favorite Children’s Book: “Little Bear”

Favorite Holiday: Thanksgiving and Christmas

Other Significant Cultural Celebrations in Your Home: Easter/Resurrection Sunday

Favorite Family Tradition: Family PJ’s @ Christmas, Christmas morning breakfast, Disney Vacations

Pets in the Home: Duffy Bear (puppy)

In My Personal Time: I like to sing, being creative, crocheting, going to Disney World and family campouts

Amber R. Walker
23 Years of ExperienceJoined 2008
Amber R. Walker
Area Director

I’m originally from the Midwest but have lived in the Jacksonville FL area since 2003. I am the wife of a retired Navy chief and have two beautiful children that are becoming young adults. My children have gone through the Primrose program and built a strong educational foundation. I love my position and the fact that I get to help mold our future leaders as well as work with such phenomenal teachers.

At Primrose, we’re more than a team of child care specialists. We’re also a family, and we care for every child as though they are our own. Like your home, our school provides a secure, nurturing environment that fosters self-discovery and a love of learning.

I can’t wait to learn more about you and your family.

Child Care/Teaching Experience: I’ve been in Early Childhood Education since 2003, I joined the Primrose Family in 2008, I have worked as a teacher, Curriculum Coordinator, Director and now the Area Director.

Education: Degree in Early Childhood Education, 45 DCF hours, National CDA, Directors Credential with VPK endorsement.

Favorite Children’s Book: “I am Enough” by Grace Byers

Favorite Holiday: Christmas

Other Significant Cultural Celebrations in Your Home: Juneteenth

Favorite Family Tradition: Family Memory night

Pets in the Home: A Lhaso Apso and Greyhuahua mixed dog named Biggie

In My Personal Time, I Like To: Cruise, Travel

Alyssa Bailey
8 Years of ExperienceJoined 2018
Alyssa Bailey
Venture Education Director

I am originally from Orange City Florida and moved to Jacksonville in 2010. I graduated from Mandarin High School in 2014 and received my associate’s degree in Early Childhood Education. I have a son that is the light of my life. I started Primrose in 2018 and have worked in all the classrooms making my way up to management. I am now Office Administrator and I love my Primrose Family!

Child Care/Teaching Experience: Primrose 6 years and counting

Education: Associates Degree in Early Childhood Education, Directors Credential

Favorite Thing About Working with Children: Watching them light up when they learn something new.

Favorite Children’s Book: “ Love you Forever”

Favorite Holiday:  Christmas

Other Significant Cultural Celebrations in Your Home:  All US Holidays

Favorite Family Tradition:  Since I have started my own family, we are making traditions as we grow

In My Personal Time, I Like To:  Reading and sharing my sons imagination

 

Marisely Lugo
7 Years of ExperienceJoined 2023
Marisely Lugo
Wonder Education Coach

I’m originally from Puerto Rico and currently living in Orange Park Florida. I worked 3 and a half years for the Division of Children with Special Needs at the Department of Health in Puerto Rico. I have several certifications such as children with special medical needs program and autism spectrum disorder. I also was a substitute High School Teacher in Jacksonville Fl. I am honored to say that I am now a part of the Primrose School Family.

Education: Associates Degree in bookkeeping and Accounting

Favorite Thing About Working with Children: I love being part of the foundation for their future

Favorite Children’s Book: “I love you to the moon and back”

Favorite Holiday: Christmas and Thanksgiving

Other Significant Cultural Celebrations in Your Home: In Puerto Rico we celebrate “Three Kings Day” (January 6th)

Favorite Family Tradition: For Thanksgiving we cook Turkey and Pork, Rice with Green Pigeon Peas and Potato Salad

Languages Spoken in the Home: Spanish and English

Pets in the Home: 4 cats Caracol, Koda, Oreo, Kameo

In My Personal Time, I Like To: I love to spend time with my husband, my son and my cats. I like to listen to music, travel and cook

Irsada Celaj
31 Years of ExperienceJoined 2014
Irsada Celaj
Teacher/Office Support

I am from Albania, I am married and have three wonderful children two boys and one girl. I have been working with children almost all my adult life. I graduated college in Albania with a Bachelors in Early Childhood Education. I am so happy to be a part of the Primrose Family. The most fulfilling joy in my life is being able to take care of and nurture and teach young children the fundamentals they need in life.

 

Favorite Thing About Working with Children: Watching them learn and grow

Favorite Children’s Book: “Brown Bear Brown Bear, what do you hear”

Favorite Holiday: Christmas

Languages Spoken in the Home: Albanian and English

Pets in the Home:  dog named Lucy and cat named Leo

In My Personal Time, I Like To: shopping, walking my dog and spending time with my family

Ms. Diaz
Joined 2022
Ms. Diaz
Chef
Mrs. Akter
Joined 2025
Mrs. Akter
Lead Infant Teacher
Ms. Parker
Joined 2026
Ms. Parker
Assistant Infant Teacher
Mrs. Boylan
Joined 2022
Mrs. Boylan
Lead Infant Teacher
Ms. Davila
Joined 2026
Ms. Davila
Assistant Infant Teacher
Mrs. Kolici
Joined 2025
Mrs. Kolici
Assistant Toddler Teacher
Ms. Woods
Joined 2026
Ms. Woods
Toddler Teacher
Ms. Hoyos
Joined 2026
Ms. Hoyos
Assistant Toddler Teacher
Ms. Franco
Joined 2025
Ms. Franco
EPS Teacher
Mrs. Aggarwal
Joined 2025
Mrs. Aggarwal
Lead PSP Teacher
Ms. Marsh
Joined 2023
Ms. Marsh
Lead Preschool Teacher
Mrs. Luyando
Joined 2026
Mrs. Luyando
Pre-K Assistant Teacher
Ms. Gailyard
Joined 2024
Ms. Gailyard
Lead VPK and Explorer Teacher
Mrs. Bradford
Joined 2023
Mrs. Bradford
Lead Explorer Teacher

Franchise Owners

Ed and Marta Guevara

We are Ed and Marta Guevara we are so proud to be part of the American dream by

owning two Primrose Schools.

Ed is from Venezuela and Marta is from Cuba. We came to this country many years ago

and started out in the restaurant industry, with lots of hard work and dedication we

became owners of Primrose School of Longwood in 2012. We then purchased Primrose

School of Julington Creek and St. Johns Forest in 2016 and currently own these 2

schools in the Jacksonville area. Primrose Schools is the leader in early education and

we believe it’s like no other in the industry and that is why we wanted to be a part of it.

Primrose Schools not only has provided our family with a great income, but as an

owner we are also part of the future of the children in our community and that make us

very happy. In our free time we love to go camping as much as possible with our two

children who are now married and are starting new families of their own.

Our family would love to meet yours.

Contact us to schedule a tour.
A child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at cameraA child and teacher's hand on a bookA young boy playing with toysA young boy playing to the floor looking up at cameraA young boy smiling at cameraA young boy looking at camera
© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.