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Kelly Willis
Joined 2025
Kelly Willis
Executive Director

Kelly Willis is the Executive Director for Primrose Schools in Arizona and a passionate advocate for young children and the families who love them. With years of experience supporting early learning programs and working closely with educators and families, Kelly is deeply committed to creating nurturing, high-quality school environments where every child feels safe, supported, and excited to learn.

Kelly believes that early childhood education is about more than academics—it’s about building confidence, kindness, and a strong foundation for lifelong learning. She works closely with school leaders and teachers across Arizona to ensure Primrose schools remain welcoming spaces where children of all abilities can thrive and families feel truly connected and heard.

Kelly is proud to partner with families and communities in supporting each child’s unique journey and helping them shine during these important early years.

Ashley Vitale
Joined 2015
Ashley Vitale
Director

Mrs. Vitale started her career in Early Childhood Education at Primrose School of Fletcher Heights in February of 2015. Her journey consisted of many positions at Primrose starting in the Early Preschool to Preschool and later moving to a Leadership position in 2020. Mrs. Vitale strives to lead her school with a focus on the Balanced Learning curriculum, fostering a positive and inclusive school culture, and empowering the teachers. In her free time, Mrs. Vitale enjoys spending time with her family and watching her son reach new milestones!

Esmeralda Thompson
Joined 2021
Esmeralda Thompson
Assistant Director

Mrs. Thompson started her career in Early Childhood Education at Primrose School of Fletcher Heights in February in 2021. She started her journey as a lead teacher in the Young Toddler classroom, where she created a nurturing environment for her students. Her dedication and leadership skills led her to become the office manager and now is our Assistant Director, a role in which she now supports staff, families, and assists with daily operations. In her free time, she enjoys spending time with her family!

Shelby Berry
Joined 2017
Shelby Berry
Education Coach

Ms. Berry started her career in Early Childhood Education at Primrose School of Fletcher Heights in March of 2017. Her journey has included time in Early Preschool, Preschool, and Pre-K classrooms – later growing in her career and joining the leadership team as an Office Manager. She has since found her passion as an Education Coach, helping the teachers at her school grow and maximize their skills as teachers and caretakers. In her free time, Ms. Berry enjoys spending time with her daughter and family, staying active, and trying new things!

Alyssa Valadez
Joined 2022
Alyssa Valadez
Lead Infant Teacher

My name is Alyssa and I am proud to be the infant teacher at Primrose!

My favorite part of our Balanced Learning Curriculum is that it incorporates purposeful play which gets the infants engaged. They get to learn and discover new things while having fun. I love the incorporation of Harmony & Hearts, our music program that allows the children to express themselves.

I love our school environment because I am getting to watch each child learn new things, practicing new skills. Our lesson plans keep the babies right on track for hitting new milestones. I love being able to form special bonds with each infant.

Anna Taylor
Joined 2024
Anna Taylor
Lead Infant Teacher
Olivia Cazares
Joined 2023
Olivia Cazares
Lead Toddler Teacher
Kayla Jeffries
Joined 2021
Kayla Jeffries
Lead EPS Teacher

My name is Kayla and I am proud to be the young toddler teacher at Primrose!

My favorite part of our Balanced Learning Curriculum is that it focuses on teaching the children exactly what they need to support their developmental milestones. I also love guiding them as they navigate children’s choice learning centers and engage in independent play, fostering their budding friendships.

I love our school environment because I am seeing the children grow and learn every day. It is so rewarding to be a part of their journey, and I absolutely love the relationships I build with the children and their beautiful families.

Mallory Fowler
Joined 2023
Mallory Fowler
Lead EPS Teacher
Isabel Gutierrez
Joined 2021
Isabel Gutierrez
Lead Preschool Teacher

My name is Isabel and I am proud to be the preschool teacher at Primrose!

My favorite part of our Balanced Learning Curriculum is Small Group Literacy and Small Group Math. I enjoy this part of our curriculum because I get to interact more with each kiddo and I get to see them learn new things each and every day.

I love our school environment because I love watching the children reach new milestones, I feel accomplished when I see them learn and grasp each new concept.

Primrose Staff Member Photo
Joined 2024
Lead Preschool Teacher
Lindsey Shore
Joined 2012
Lindsey Shore
Lead Pre-K Teacher
Priscilla Quijada
Joined 2007
Priscilla Quijada
Lead Pre-K Teacher

My name is Priscilla and I am proud to be the Pre-K teacher at Primrose!

My favorite part of our Balanced Learning Curriculum is the STEM-based projects that tap into the children’s natural learning process by combining purposeful play with nurturing guidance from teachers.

I love our school environment because as a teacher, I love the opportunity to witness a student’s growth. Also building strong relationships with students beyond academics, understanding their individual needs and challenges.

Dee Ingram
Joined 2005
Dee Ingram
Lead Kindergarten Teacher

My name is Dee and I am proud to be the Kindergarten teacher at Primrose!

My favorite part of our Balanced Learning Curriculum is Project Time. The students get to explore and use their creative minds as well as getting to explore with hands on learning.

I love our school because it is a fun learning environment where we all love learning. We have a supportive and helpful management team that gives quality advice during and after observations. The families are very supportive which is key to being able to have open and honest relationships.

Franchise Owner

Early Foundations LLC

Founded in 2021, Early Foundations Childcare is a multi-school owner-operator of Primrose Schools.  Early Foundations’ mission is to build a leading Primrose school operation, providing best-in-class resources, talent, and strategic guidance to produce extraordinary outcomes and experiences for the children and families we serve.

For more information, please visit our website: https://earlyfoundations.org

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© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.