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The Leader in Early Education and Care®
Hours & Location
M-F 7:00 am-6:00 pm
Accreditation
SEA
Cognia
Connect

Early Education and Care in Matthews, NC

Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right down the road from Harris Teeter and next to Anytime Fitness, we are conveniently located on Potter Road. Come by and see Balanced Learning® in action.
child in daycare classroom

Every Moment Matters

  • The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
  • Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
  • Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
owners Mark and Jennifer Dennis with daughters Kaitlyn and Alexandra

Franchise Owners

Jennifer and Mark Dennis

South Charlotte residents Mark and Jennifer Dennis both graduated from Virginia Tech with accounting degrees and began successful careers in accounting and business. So what led the couple to embark on a venture into education? After an 11-year career in the corporate world, Jennifer became a mom who found herself disappointed with local child care options for her first daughter. “I was surprised with how difficult it was to find day care in my area and overwhelmed with the waiting lists for infant care,” said Jennifer. “So I took matters into my own hands and became a stay-at-home mom.” As Jennifer enjoyed watching her two daughters learn and grow in her care, she was also inspired to look into a career in early childhood education. Jennifer learned about the Primrose Schools franchise opportunity through college friends who opened their own Primrose in Virginia. After traveling to Acworth, GA to meet with the Primrose Schools executive team, the Dennis’ signed on to open a new Primrose School at Austin Village in Matthews, NC. “When we sat down with the Primrose Schools education team, we were fascinated with the amount of research and passion behind the network’s nationally accredited curriculum,” said Jennifer. “We instantly saw the positive impact that we could have on the lives of children and parents in our community by bringing a Primrose School to the Matthews and Weddington area.” Jennifer spent two years preparing to handle the day-to-day operation of the new school. By volunteering at a nearby Primrose in the Charlotte market, Jennifer has learned all about the culture and curriculum that makes Primrose a leader in early childhood education. She has received 18 credits in Early Childhood Education and also has her North Carolina Early Childhood Administration Credential.

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Frequently Asked Questions

Are all staff members background-checked and CPR/first-aid certified?

Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and firstaid certified, so you can feel confident your child is in safe, prepared hands every day.

What curriculum or educational philosophy do you follow?

Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.

How do you support school readiness and the transition to kindergarten? 

All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*

What are your hours of operation? 

We are open Monday through Friday from 7:00 am-6:00 pm.

How do you keep parents informed about their child's day?

Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments

Our family would love to meet yours.

Contact us to schedule a tour.
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© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.