Early Education and Care in Henrico, VA

Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.

Franchise Owners
Angela and Steve Richter, Heather and Bobby Moore
Angela and Steve Richter and Heather and Bobby Moore opened the Primrose School at Westerre Commons in October of 2006. Friends since their college days, the two couples take a hands-on approach to managing the operations of the schools. Owning a Primrose School gives both couples the opportunity to focus their professional efforts on providing a meaningful service to their local communities while making a very positive impact on the lives of their employees. Angela and Steve Richter moved to Richmond after graduating from Virginia Tech. They raised their children in Glen Allen and now live in Manakin Sabot. Angela earned a BS degree in Dietetics from VA Tech. She manages the foodservice program, helping Primrose students build healthy eating habits. Angela is also responsible for marketing and enrollment at both locations. Steve earned a BS degree in Accounting from VA Tech and an MBA from Duke University. After a career in accounting and finance, Steve now serves as our business and finance manager working behind the scenes to ensure things run smoothly. Heather and Bobby Moore live in Hanover County with their 3 children. Heather earned a BS degree in Early Childhood Education from VA Tech and a MEd degree in Reading from the University of Virginia. She taught in the public school system for 13 years. Heather is responsible for staff training, licensure and accreditation, and curriculum implementation. Bobby grew up in Powhatan and attended James Madison University. After a career working in the agricultural benchmarking industry, Bobby oversees the facilities management and information technology programs.
Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 7:00 am-6:30 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments











