Early Morning
Circle TimeEach day begins with a warm welcome as children gather to build a strong sense of community and belonging.
Now Enrolling
The Leader in Early Education and Care®
Hours & Location
M-F 6:30 am-6:00 pmAccreditation
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Early Education and Care in Helena, AL
Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right down the road from Cahaba Lily Park and Helena Elementary School, we are conveniently located on Riverwoods Court. Come by and see Balanced Learning® in action.
Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
A Day in The Life at Primrose
Mid-Morning
Noggin Joggin’Through thought-provoking discussions, children are encouraged to wonder, predict and think critically.
Late Morning
Harmony & HeartChildren discover the joy of music, melody and self-expression as they sing, dance and play instruments.
Early Afternoon
Small GroupTeachers build meaningful relationships while offering individualized support, encouragement and challenges.
Early Afternoon
Wonder TimesWonder students explore concepts through hands-on investigations, thoughtful conversations, songs and more.
Mid-Afternoon
Small Group LiteracyVenture students find their voice and express their ideas through drawing, writing, storytelling and bookmaking.
Late-Afternoon
Thumbs Up!Children build coordination, balance and body awareness while practicing teamwork and healthy habits.
Late-Afternoon
Reflections of the DayChildren come together to celebrate their learning, share discoveries and reflect on the day’s experiences.
Franchise Owners
Kimberly and David Wilson
Hi my name is Kimberly Wilson and my husband is David Wilson. We have many reasons why we chose to become Primrose School franchisees. David was in the corporate world for 24 years, travelling and moving our family around the country. I have also traveled with my job as an International Flight Attendant for the past 39 years. As parents of three children Delanie (26 yrs.), Dolan (22 yrs.), and Drake (20 yrs.), we both wanted more family time and a place to permanently call our home. When David was transferred from Atlanta 20 years ago to the Birmingham area we knew we had found that place. Our goal then was to find something we could do together. We were familiar with the Primrose brand and were very excited when we found out that Primrose Schools was looking to expand in our area. When we were fortunate enough to secure the parcel of land in Helena, Alabama, we were confident that this was the perfect fit for us and our family. We believe that the key to academic success is a strong preschool education. The balanced curriculum that Primrose Schools offer provides this educational experience. We are extremely excited to have the opportunity to share the Primrose difference with the children and parents of the Helena community. Please come visit us at Primrose School of Riverwoods.
Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 6:30 am-6:00 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments
