Primrose School Building

Primrose School of Chapel Hill East


Summer Camp - 2024 - Now Enrolling

Franchise Owners

Rob, Erin, Ethan & Brody Pennington
Erin & Rob Pennington
Learn More

Erin & Rob Pennington


Hello, we are Erin and Rob Pennington, the proud owners of the Primrose School of Chapel Hill East. As parents, we understand how difficult it can be to find both a safe and educational environment that would provide the exceptional level of care we expect for our most precious gifts. We are beyond excited to be a part of the Primrose family and to share this amazing school with the Chapel Hill/Durham communities.

We first discovered Primrose, in 2014 when we were looking for a high-quality preschool for our two boys, Ethan and Brody. We fell in love with the curriculum, the focus on character development and the partnerships formed with parents. Our boys absolutely loved going to Primrose every day, playing with their classmates, making beautiful works of art, singing songs and learning new things. The entire staff at Primrose did such an exceptional job in helping our children grow, learn and strengthen their social skills. We could not have been happier with our decision to enroll them at Primrose. It wasn’t long after seeing the positive impact that Primrose had on our boys; socially, emotionally and intellectually that we decided to open our very own Primrose school.

Prior to making the decision to become Primrose franchise owners, Rob, a Marine Corps veteran, and Erin both worked in the corporate world in a variety of Information Technology leadership and process-oriented positions. While we were living in Texas, we had always talked about our desire to move back east to North Carolina. When an opportunity to open a Primrose in Chapel Hill/Durham was presented to us we jumped at the chance and relocated to Chapel Hill, NC. We are absolutely thrilled to be a part of such a beautiful community.

"Who children become is as important as what they know" is a belief that is at the core of the Primrose Balanced Learning approach, and one that we both feel very passionately about. We are proud to offer the Primrose Experience, and can’t wait to welcome you to our Primrose family. ~ The Pennington's

See What's Happening in Our School

We'd love for your family to meet ours.