Primrose School of Apple Valley

Franchise Owners

Franchise Owners of Primrose School Melisa and Vincent Schultz with their family
Melisa and Vincent Schultz
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Melisa and Vincent Schultz


Meet Melisa and Vincent Schultz – proud Franchise Owners of the Primrose School of Apple Valley. Committed to excellence in every aspect of their school, this entrepreneurial pair is delighted to bring high-quality early education and care to the children and families in Apple Valley and the surrounding communities.

The couple first discovered Primrose Schools after learning that they were expecting their first child, Madelyn. Although Melisa and Vincent began their child care search early and toured many care facilities in the area, they both left each tour unsatisfied with the lack of basic care and the quality of education each location provided. Towards the end of their search, they visited a Primrose school and instantly felt a sense of family and trust that was missing from other options in the community. Once Madelyn was born, she was enrolled at the local Primrose school.

After a few months of Madelyn attending the Primrose school, Melisa and Vincent were impressed by the growth and development in her social, emotional, and cognitive skills. They began to realize and appreciate the positive impact the Balanced Learning® curriculum had on their daughter and family. Melisa and Vincent also discovered that they were completely aligned with the vision and mindset of Primrose, which is to provide high-quality education for all children to equip them for a brighter future.

“Vincent always had an entrepreneurial spirit and throughout our marriage would come to me with various ideas for our own business, but nothing ever felt quite right,” said Melisa. “We knew that whatever our business endeavor would be, it had to mirror our passion for making a lasting positive change in the children and families of our community. Finally, I asked him, ‘What if we opened a Primrose school?’”

They then investigated the process and ultimately turned their dream into reality in 2013 when the husband and wife team officially became franchise owners. Vincent and Melisa have spent hours working on the design of their school, poring over every detail to ensure it is optimized for the health and safety of every student. They believe that the environment they have created allows for the best possible learning opportunities for students. Melisa and Vincent thought of everything, including: a water filtration system for the school, an air exchange system to continually provide fresh air, and a special playground turf system that is softer and provides more cushion than other playground options.

Prior to joining Primrose, Melisa practiced medicine in Endocrinology as a physician assistant (PA-C) for six years. She earned a Bachelor of Science degree in bacteriology with a business certificate from the University of Wisconsin-Madison. She then attended The George Washington University where she earned a Master of Science in Health Sciences degree and a physician assistant certificate. Vincent also attended the University of Wisconsin-Madison where he earned a Bachelor of Science degree in economics and received a Master of Business Administration (MBA) from the University of St. Thomas in Minneapolis. Vincent is a Certified Public Accountant (CPA) and was formerly an audit manager. He was also an assurance senior with a Big 4 accounting firm.

Melisa and Vincent are thrilled to partner with parents in Apple Valley and the surrounding communities. They are committed to providing children with a safe and nurturing environment where children can learn and grow into happy, confident adults. Primrose School of Apple Valley will offer the Primrose exclusive, research-informed, Balanced Learning® curriculum, which blends teacher-guided, child-initiated learning and play with a focus on character development in Infant through private Pre-Kindergarten classrooms. In addition, the school will provide before and after school programs and an education focused summer camp for students up to 12 years of age. At the school, Melisa will handle the day-to-day operations by working closely with parents, children, and staff to create a nurturing, supportive, and collaborative environment. Vincent will also play an active role in supporting the new school. Their children, Madelyn, Scarlett and Quintin attend the Primrose School of Apple Valley.

The Primrose School of Apple Valley opened January 2016 and is located at 15455 Embry Path.

See What's Happening in Our School

  • boy hugging girl

    More Than a Daycare

    Our Balanced Learning approach to child care makes us different than an ordinary Apple Valley daycare. Right down the road from Embry Path Park and Diamond Path Elementary School, we are conveniently located on Embry Path.

  • children sitting around teacher

    Programs for Any Age

    We provide infant, toddler, preschool, pre-k, after school and summer programs!

  • girl getting off the bus

    We bus to the following elementary schools:

    Diamond Path Elementary School, Highland Elementary School, East Lake Elementary School, Parkview Elementary School and Shannon Park Elementary School

  • Collins Audrey

    Sensory Fun for Valentine's Day

    We are finding hidden heart-shaped jewels in the Valentine's sensory table this week!

  • Banks

    Harmony & Heart

    Children move, dance and sing along to the music from our Harmony & Heart music program every day!

  • PK

    Exploring Ramps

    We discovered that the steepness of the ramp affects how far an object like a car will roll, and that a push of the ramp can make the object roll further!

  • now enrolling

    Now Enrolling - Kindergarten 2024/2025

    We are currently enrolling for our Private Kindergarten 2024-2025. Call today to find out about all the great benefits of our program including: small ratios, NO learning on iPads, individualized learning and character development program!

  • pre-registration image

    Now Enrolling for Fall 2024

    We are open and enrolling for all ages. Call us today to schedule your tour!

  • Claire

    Babies Love Reading

    Even our youngest babies are developing life-long reading skills!

  • Auggie

    Breakfast With Santa

    Santa came to Primrose! We ate breakfast, decorated ornaments, and showed Santa our Wish List! Thanks for a festive morning, Santa!

  • pic

    Caring & Giving Drive

    This November our Caring and Giving Drive raised $250 in cash donations which were used to buy additional food! Our Kindergarteners took the food donations to the Open Door Pantry and we donated 597 pounds of food! What a wonderful approach to hands-on learning and giving back to our community!

  • join our team

    Now Hiring Great Teachers

    We are looking for teachers with passion for young children. Primrose School of Apple Valley offers a comprehensive benefits package and a 4-day work week! See our career page for information about our open positions and for information about how to apply. Please let your family and friends know if they would be a good fit!

  • Red Carpet

    Primrose School of Apple Valley Red Carpet Event

    We held a Red Carpet Event to celebrate the launch of Be sure to check out the website to see fun videos that feature our favorite puppet friends at Primrose!

  • birthday sign

    Primrose School of Apple Valley's 5th Birthday!!

    We had a blast celebrating the Primrose School of Apple Valley's 5th Birthday on 1/11/21!! Thank you to all of our families for celebrating with us and for entrusting your children to our care each day.

  • marble machine

    Engineering in Action

    Thank You to Kevin Dahlke with Red Shed Supply for bringing your handmade marble machines to school. It was so fun seeing building and engineering in action!

  • Picture of Leadership

    Cookies with Santa

    Happy Holidays!

  • Caring and Giving Drive

    Caring and Giving Drive

    We collected 879 cans and boxes of food to donate! Way to go Primrose School of Apple Valley.

  • Kind Words Written in Chalk

    Kindness In Chalk

    We had so much fun participating in the Kindness in Chalk event held around the US. In today's world it is important to teach our children about the importance of showing kindness and love to everyone.

  • Breast Cancer Awareness

    Be Healthy Challenge - Breast Cancer Awareness Month

    Our students are participating in a "Be Healthy Challenge" this month to raise money for Breast Cancer Research. They are asking their family to pledge money for each healthy choice they make!

  • Celebrating Cultures - Gate Departures

    Celebrating Cultures

    We celebrated cultures from all around the world! Thank you to everyone who came to celebrate with us.

  • Happy mother's day poster with hand painted flowers on it

    Happy Mother's Day

    We wish all of the Mothers in our Primrose family a wonderful, relaxing day.

  • Colorful spring fling poster

    Spring Fling - May 20th

    Join us for our 1st annual Spring Fling on May 20th from 10:00 am to 1:00 pm. We will be raising money for JDRF and Save the Children charities. Bring your family, friends and neighbors for family fun and a silent auction.

  • Thank you teachers poster for teacher appreciation week

    Teacher Appreciation Week

    We are very thankful for our amazing Teachers everyday and this week we are showing them our thanks!

  • Little Primrose students look curiously as their teacher feeds a baby lamb with a milk bottle in class

    Lamb Visit to School

    Thank you to our amazing teacher for bringing in lambs from her family farm! The children loved it.

  • Young boy with a reindeer nose happily poses with Santa Claus

    Breakfast with Santa

    The children had fun telling Santa what is on their Christmas list!

  • Primrose students shop for essential food items with their parents at the supermarket for the caring and giving food drive

    Caring and Giving Drive Ends

    A huge thank you to all of our Primrose families for donating to our caring and giving drive. We donated 913 items of food. The children had a blast shopping for food to donate.

  • Young Primrose student sits on his teacher's lap and plays with Og the bookworm hand puppet as his classmate looks on


    We are looking for dedicated teachers to share their love of learning with children. Please email your resume to:

  • Welcome back to school poster featuring the Primrose puppets

    Welcome Back To School

    We are super excited for the first day of school tomorrow! We would like to welcome the 30 new students to the Primrose School of Apple Valley. We are very excited to have you join the fun!! This will be an exciting year filled with a lot of fun and learning.

  • Two Primrose teachers and a Primrose chef pose with six pairs of twin students in class

    The Primrose School of Apple Valley - Where children go to have DOUBLE the fun!!

    Twins or not, call us today to save your child's spot!! Now Enrolling for the 2016-2017 school year.

  • Students, parents and teachers enjoy themselves at the sock hop party

    Primrose Sock Hop 2016

    The first annual Primrose Apple Valley Sock Hop was a huge hit!

  • Primrose students pose with their pool noodle animals for the relay race on a  beautiful sunny day

    Relay Day in the Park

    We did not let the heat get in the way of our fun. Round 'em Up!!

  • Little toddler boy smiles happily wearing in a sombrero and a scarf around his neck


    Be on the look out for robbers - they will steal your heart.

  • Little girl gets ready to do a tumble with bungee support during gymnastics class

    TAGS Gymnastics

    Pre-K and Explorers had a fun time in the gym!

  • Bre with her newborn baby boy in the hospital

    Welcome to the Primrose Family Brody!!

    We are excited to welcome baby Brody to the Primrose Family. Bre and Brody are doing well. Congrats Bre.

  • Little Primrose students close their ears as they watch the chef make veggie and fruit smoothies in the noisy blender

    National Chef Day -We Love Our Chef

    Making fruit and veggie smoothies - one of the Friday favorites!

  • Gift cards to an ice cream parlor, for all the teachers during teacher appreciation week

    Primrose Teachers are Super Cool!

    We showed our teachers appreciation this week with a gift card to Rita's Italian Ice, one of the newest neighbors to the area!

  • A trained expert holds up a raptor bird on her arm as she talks to Primrose students

    Raptor Center Visits

    The children enjoyed learning about Raptor's from the U of M Raptor Center!

  • Percy the chicken mascot poses with Primrose staff for fourth of July celebrations

    Happy 4th of July

    Percy and the gang enjoyed the beautiful day walking in the Apple Valley 4th of July parade! Happy Birthday America, Happy 4th of July!

  • Little toddler boy smiles happily as he looks at himself in a mirror wearing a bandanna with a pirate symbol on it

    What is a Pirates Favorite Letter? RRRRRRR!

    Dressing like a pirate for pirate week! RRRR you ready?

  • Primrose students enjoy themselves as they play bumper cars

    Grand Slam was a Hit!!

    The Pre-K and Explorer Classes had a ton of fun playing Pirate golf, bumper cars, batting cages and games in the arcade.

  • Seven little ducklings follow their mother duck on a sidewalk

    The 7 Little Duckings Enjoying Our Infant Playground!

    We saw a special sighting of a mother duck walking her ducklings through our infant playground. The infant playground is designed for all species, 6 weeks old to 16 months old!!

  • Primrose students relax on large lounge seats as they watch a movie for film week

    Pre-K and Explorers Find Dory!

    We started 'Film Week" with watching Finding Nemo and ended it at the movie theater to watch "Finding Dory."

  • A happy father, son and daughter pose for a picture while wearing fake mustaches for Father's day celebrations

    Happy Father's Day

    Shredded Beef and Pork, Homemade BBQ Sauce, Basketball, and Mustache Fun! We wish all the Dad's at Primrose School of Apple Valley the best Father's day this weekend!!

  • Young Primrose students helps his classmate with a book at the Rosemount library as their classmate looks on

    The First Field Trip of the Summer

    Our Explorer and Pre-Kindergarten students had a blast on their first field trip, to the Rosemount Library.

  • The Schultz family pose with their two young children dressed in mismatched, wacky clothes

    Wacky Day

    The Schultz family showing school spirit on Wacky Day!!

  • Handmade red white and blue cards for the military families at Primrose school

    Happy National Army Day

    Thank you to all of our Military families for all that you do for our country. A special thank you to Mr. Woolever and Mr. Hardin, two amazing dad's at our school, that are and will be deployed across seas. You are always in our thoughts! Stay safe.

  • Two young girls kick soccer balls into nets in the school playground

    Soccer Shots At Primrose Apple Valley

    We are excited to have Soccer Shots coming to our school!

  • Costume Kim, dressed as wonder woman with a group of young Primrose students dressed as different superheroes visit a class

    Costume Kim Strikes Again

    The children always enjoy dancing and singing with Costume Kim!

  • Primrose teacher shows little toddler students different seeds as they sit in the garden

    Planting Our Garden

    Onions, Carrots, Squash, Zuchinni, Tomatoes, Peppers, Asparagus, Peas, Oregano and Basil, Oh My!!

  • Percy the chicken mascot poses with a Primrose teacher and a group of happy students

    Happy Birthday Percy!!

    Percy stopped by to see the children for his birthday!

  • Illustrated map of directions to Primrose school of Apple valley

    Directions to Primrose School of Apple Valley

    Next time you run to Target check out our location. The Primrose School of Apple Valley is convinently located directly North of Target. Our Address is: 15455 Embry Path, Apple Valley, MN 55124

We'd love for your family to meet ours.