Our teachers and caregivers are trained, ready and excited to help spark lightbulb moments for your child. We invite you to visit and see our Balanced Learning approach in action
The Primrose School of Wilmington at Medical Center is independently owned and operated by Rob and Samantha Martin. The couple became interested in childcare as a business when they moved their growing family from Atlanta to Wilmington in 2016. They were unprepared for the limited number of options for quality childcare and long waitlists. This gap in the market led the Martins to start looking into opening their own school. Rob and Samantha were very impressed with the amount of support that Primrose provided new owners in addition to their proprietary Balanced Curriculum. They knew that Wilmington would be a great place to open a Primrose school, and decided to bring the premium brand to the Port City. With the assistance of Primrose's real estate team, they found and purchased a childcare center that had recently closed in the midtown area. Over the course of the next 7 months, the building and outdoor spaces were completely renovated. The property was transformed and brought back to life along with many other properties in the hospital corridor. They re-opened the school as a Primrose in November 2020.
Rob holds a Bachelor of Science in Management and Accounting from Georgia Tech. Rob has been an successful entrepreneur, and is bringing his aptitude for financial management and strategic planning to the school. Samantha holds a Bachelor of Science in Business Management and a Minor in Finance from Indiana University. Samantha is a small business lender, and works with other business owners to start, grow, and expand their businesses.
Rob and Samantha are excited to deliver the Primrose Experience to the families of Wilmington!
We are conveniently located on S. 16th Street, right down the road fromUS-76 and minutes away from Sunset Park Elementary School. Unlike an ordinary daycare in Wilmington, we provide your child with a robust early education and child care experience.
Infant, Toddler, Early Preschool, Preschool, Pre-Kindergarten, After School, Summer Adventure Club
At Primrose, your child will get more than an infant daycare experience. Our teachers help your child develop and grow, building one skill upon another, which is why we are the leader in infant child care.
Did you know? Our owners, Rob and Samantha Martin, are opening another Primrose in Wilmington! The new Primrose will be located on Market Street near Porter's Neck, in Marsh Oaks. It will be a ground-up build, with a projected opening of August 2023. If you are a current family wishing to transfer your registration, or a new family interested in enrolling in the new school when it opens, you can contact Meg Biddle, Director of Primrose School of Wilmington at Medical Center to get that started!
Practicing kindness in and outside of the classroom will help children's character development. Learn more about nurturing compassion in this parent resource.
Congratulations on the recent or soon-to-be addition to your family! This time in life is full of so many decisions – from which diaper brand is best to which pediatrician to call – and all of them can be nerve wracking. But for many parents, the decision that often causes the most angst is, “Who will take care of my child while I’m at work?”
Each February, students at Primrose schools across the country collect their favorite books to donate to local libraries, hospitals, schools and nonprofit organizations.
When determining the best child care option for your family, tuition cost inevitably plays an important role. But it’s only one of the factors parents must consider, which is why researching and selecting child care options can feel like such an overwhelming decision.
To better meet the individual needs of every child, we’re proud to implement Ages & Stages Questionnaires® (ASQ®-3 and ASQ®:SE-2) in Primrose schools across the country.
Lately, everyone seems to be talking about STEAM. It’s a hot topic in the world of education and in the business community, but what does STEAM have to do with your preschooler?
Each Primrose school is held to high standards of safety and cleanliness while maintaining a caring and nurturing environment where children can thrive.
There’s no greater joy than making a positive difference in the life of a child. At Primrose, we’re honored to have the opportunity to make a difference in the lives of the more than 50,000 children in our schools, and it’s a responsibility we don’t take lightly.
There’s no question that parents want their preschoolers to grasp the basics of colors, numbers and letters to foster a lifetime of learning.
It might seem odd to think about your preschooler exploring data analysis and algebra.
It's a fact: children learn better when they are engaged. That's why purposeful play and nurturing guidance from teachers are key components of Balanced Learning. See how this time-tested approach with a strong emphasis on life skills and character development can help your child develop and excel.