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Why Parents in Reno, NV, Choose Primrose

Why Parents in Reno, NV, Choose Primrose

Families choose Primrose School of South Reno because our school is more than a daycare. Guided by our Balanced Learning® approach, we blend purposeful play, nurturing guidance and character development alongside our 12 Primrose Friends to help children build confidence, curiosity, creativity and a lifelong love of learning.
  • Small classes with personalized attention
  • Joyful learning every day
  • Safe and nurturing environment
  • Outdoor play area
  • Nutritious breakfast, lunch and snacks included

A Day in The Life at Primrose

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Early Morning

Circle Time

Each day begins with a warm welcome as children gather to build a strong sense of community and belonging.

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Mid-Morning

Noggin Joggin’

Through thought-provoking discussions, children are encouraged to wonder, predict and think critically.

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Late Morning

Harmony & Heart

Children discover the joy of music, melody and self-expression as they sing, dance and play instruments.

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Early Afternoon

Small Group

Teachers build meaningful relationships while offering individualized support, encouragement and challenges.

Wonder Times image

Early Afternoon

Wonder Times

Wonder students explore concepts through hands-on investigations, thoughtful conversations, songs and more.

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Mid-Afternoon

Small Group Literacy

Venture students find their voice and express their ideas through drawing, writing, storytelling and bookmaking.

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Late-Afternoon

Thumbs Up!

Children build coordination, balance and body awareness while practicing teamwork and healthy habits.

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Late-Afternoon

Reflections of the Day

Children come together to celebrate their learning, share discoveries and reflect on the day’s experiences.

Neighborhoods We Serve in Reno

Neighborhoods We Serve in Reno

Primrose School of South Reno is located in Reno, NV, on Double Diamond Parkway. We proudly serve families in:

Double Diamond
Damonte
Arrowcreek
Galena
Washoe Valley
Huffaker
Hidden Valley
family

Meet the Owners

Hello! We are Alonzo and Bethany Durham, the proud owners of Primrose School of South Reno. My husband and I are so excited to bring the first Primrose School to the state of Nevada! Born and raised in the wonderful state of Nevada – I graduated with a degree in Elementary Education from the University of Nevada. My passion for educating met my love of sales and marketing as I grew into my career as a Health and Life Insurance Broker. Alonzo moved to Reno to attend the University of Nevada,…

FAQs About Primrose School of South Reno

Primrose School of South Reno is located right off I-580 down the road from Double Diamond Elementary School, on Double Diamond Parkway.

We’ve been named Best Preschool winner for 2024, 2025 and 2026 by Business Rate powered by Google, and a Best Preschool finalist in the Best of Reno Choice Awards for 2022, 2023 and 2024.

Primrose School of South Reno is open Monday through Friday, 6:30 a.m. to 6:00 p.m.

We close for New Year’s Day, Memorial Day, Labor Day, Independence Day, Nevada Day, Thanksgiving Day and the day after.

We are also closed on Christmas Eve and Christmas Day.

Yes, Primrose School of South Reno is Cognia® accredited and an Approved Child Care Aware® Provider, reflecting our commitment to providing a high-quality early learning and care experience for every child.

These recognitions mean our curriculum, teaching practices, health and safety procedures and family partnerships are regularly evaluated against outside standards and re-evaluated on an ongoing basis to stay current.

Accreditation is not a one-time achievement. It is an ongoing process of continuous improvement that helps ensure we consistently deliver a nurturing, engaging and high-quality learning environment where children can thrive.

We follow the Balanced Learning® approach, exclusively developed by Primrose Schools®, to nurture the whole child intellectually, physically, socially and emotionally.

Through Balanced Learning®, our dedicated teachers create engaging learning experiences that inspire curiosity, creativity, confidence and compassion.

By thoughtfully blending purposeful play, guided discovery and nurturing support, we help your child build the skills to learn, grow and thrive, from our Infant classroom through Summer Adventure Club.

Each day, our caring teachers combine structured learning, purposeful play and rest into a rhythm suited to every age group, integrated with circle time, small-group lessons, Children’s Choice Learning Centers, meals and rest.

At our school, children also enjoy additional enrichment experiences like sports, gymnastics, dance and STEM that inspire creativity, confidence and new skills.

School readiness starts in our Infant classroom and grows through every stage of our Balanced Learning® approach, with each year building the academic, social-emotional and life skills children need for future success.

Using balanced assessments and ongoing teacher observations, we monitor each child’s development, individualize learning experiences and stay in close contact with families to support a confident transition to kindergarten and beyond.

Not a requirement. Our teachers work one-on-one with each family to support potty training at your child’s own pace, keeping the routine consistent between school and home.

Yes, Primrose School of South Reno has integrated gross motor zones with climbing obstacles, tunnel crawl-throughs and safety-surfaced active tracks, giving children daily outdoor time as part of their regular schedule.

Our playgrounds are carefully monitored to ensure children can explore, play and learn safely. Staff stay hands-on throughout playtime, keeping up with daily safety checks and constant supervision. Weather-related precautions and ongoing environmental monitoring help create a secure outdoor experience for every child.

Yes, we offer before- and after-school pickup from the following schools: Poulakidas Elementary, Double Diamond Elementary and Coral Academy.

After school, your child heads straight into homework time, and there’s still plenty of the afternoon left for outdoor play before we close at 6:00 p.m.

Of course! Our on-site chef prepares breakfast, lunch and snacks fresh each day in our own culinary kitchen, all part of our Balanced Menus. At Primrose School of South Reno, breakfast is overnight oats with quartered strawberries.

Our lunch menus include favorites like chicken soft tacos with mashed black beans and fruit, giving children variety and proper nutrition throughout the week.

All foods and meals are age-appropriate.

We work closely with each family to build an individualized plan, so your child eats safely and confidently at our school.

Our teachers and kitchen staff are trained to accommodate gluten, wheat and celiac needs, peanut and tree nut allergies, milk and dairy allergies and egg allergies, as well as vegetarian diets.

Our Balanced Learning® approach is designed to meet children where they are. Teachers adapt activities, instruction and support to match each child’s developmental stage and learning needs.

Through purposeful play and nurturing guidance, we help every child build confidence and grow at their own pace.

For families working with outside early intervention or special education providers, our teachers welcome ongoing communication to help support the child’s experience in the classroom.

Yes, every team member completes a detailed background check before joining our school and maintains current CPR and first-aid certification.

Primrose School of South Reno maintains teacher-to-child ratios that meet or fall below the requirements of the Nevada Division of Public and Behavioral Health, Child Care Licensing, for every age group.

Smaller ratios mean more one-on-one attention, so teachers have time to get to know your child individually.

Primrose School of South Reno is licensed and regulated by the Nevada Division of Public and Behavioral Health, Child Care Licensing, which sets requirements for staff qualifications, health and safety and classroom ratios.

We are also Cognia® accredited and an Approved Child Care Aware® Provider, additional layers of independent evaluation beyond state licensing.

Yes. Medication administration at Primrose School of South Reno is handled by our school leadership, who are trained to respond quickly and safely to each child’s needs.

For any child with medical needs, leadership keeps an individualized care plan on file, so they know exactly how to respond.

Every classroom at Primrose School of South Reno follows a Safe School Plan designed to help our team respond calmly and quickly whenever the need arises.

Staff and children practice these drills monthly, and the plan stays continually updated to keep families informed.

We use an app to keep families connected throughout the day, sharing photos, classroom activities, curriculum information, nap updates and diaper change and bathroom visit notifications.

The app also supports two-way communication, so staying in touch with your child’s teachers is simple.

We value open, ongoing communication and connect with families in person during drop-off and pick-up to talk through your child’s day, answer questions and share observations from the classroom.

© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.