Early Morning
Circle TimeEach day begins with a warm welcome as children gather to build a strong sense of community and belonging.
Now Enrolling
The Leader in Early Education and Care®
Hours & Location
M-F 6:30 am-6:00 pmAccreditation
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Early Education and Care in Gainesville, GA
Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right down the road from Riverside Preparatory Academy and Holly Park, we are conveniently located on Sandridge Court. Come by and see Balanced Learning® in action.
Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
A Day in The Life at Primrose
Mid-Morning
Noggin Joggin’Through thought-provoking discussions, children are encouraged to wonder, predict and think critically.
Late Morning
Harmony & HeartChildren discover the joy of music, melody and self-expression as they sing, dance and play instruments.
Early Afternoon
Small GroupTeachers build meaningful relationships while offering individualized support, encouragement and challenges.
Early Afternoon
Wonder TimesWonder students explore concepts through hands-on investigations, thoughtful conversations, songs and more.
Mid-Afternoon
Small Group LiteracyVenture students find their voice and express their ideas through drawing, writing, storytelling and bookmaking.
Late-Afternoon
Thumbs Up!Children build coordination, balance and body awareness while practicing teamwork and healthy habits.
Late-Afternoon
Reflections of the DayChildren come together to celebrate their learning, share discoveries and reflect on the day’s experiences.
Franchise Owners
Heather and Thomas Choi
Hi. Welcome to Primrose Schools!
We are Heather and Thomas Choi, the proud owners of Primrose School of Buford and Gainesville.
When Heather and I decided to go into business together, we wanted to ensure that whatever goods and services we offered would serve a greater purpose and make an impact in the community. Our exploration led us down the path of early childhood education, where we ultimately discovered Primrose. We were inspired by our experiences in raising our children, and the challenges we faced in finding quality care and education. We knew the immense sense of pride and fulfillment we would have in providing to others the kind of nurturing, caring environment we wished our children were able to enjoy in their early years.
In meeting with the Primrose leadership team and getting to know the brand’s values and mission, we were drawn to not only the rich curriculum and approach to education but also the emphasis on character development. “Who children become is as important as what they know” is a belief that is at the core of the Primrose Balanced Learning approach, and one that we both feel very passionately about.
Prior to becoming Primrose school owners, Heather built a successful business dedicated to helping clients design, renovate, and beautify their homes. She also had a career in early childhood education teaching elementary school students and supporting a special needs classroom. Heather holds a Bachelor of Arts in Human Development from Cal State Long Beach.
I have a corporate background in advertising and media working on leading global and national brands. I led teams in developing business and brand growth strategies as well as consulting on digital transformation for our clients. I’m a proud Longhorn, having earned a Bachelor of Business Administration in Finance at the University of Texas.
We have three beautiful children, Madeleine, Andrew and Dylan. Maddie is a graduate from University of Georgia thriving in her career in investment banking. Andrew is proudly serving our country in the United States Air Force, aspirating to be a pilot. Dylan, our youngest, is in high school and an avid, skilled lacrosse player.
We are proud to offer the Primrose experience, and very excited to welcome you to our Primrose family! ~ Heather and Thomas
Gallery
Explorers Culinary Project
Teacher of the Year 2025 - Mrs. Martha
Twin Day!
1st Annual Craft Night
Cookie Friday!
Mystery Readers
Cookie Friday!
Celebrating Benjamin the Bear's Birthday
Trunk or Treat
Cookie Friday!
Celebrating Katie the Cat's Birthday!
Coffee for Parent Appreciation
Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 6:30 am-6:00 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments
