Primrose School of Gainesville

Franchise Owners

Franchise Owners of Primrose School Heather and Thomas Choi
Heather & Thomas Choi
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Heather & Thomas Choi


Welcome to Primrose Schools! 

We are Heather and Thomas Choi, the proud owners of Primrose School of Gainesville and Primrose School of Buford . 

When we decided to go into business together, we wanted to ensure that whatever service we offered would serve a greater purpose and make an impact in the community.  Our exploration led us down the path of early childhood education, where we ultimately discovered Primrose. We were inspired by our experiences raising our children and the challenges we faced in finding quality early education and care.  We knew the immense sense of pride and fulfillment we would have in providing to others the nurturing, caring environment we wished our children were able to enjoy in their early years.   

Prior to becoming Primrose franchise owners, Heather built a successful business dedicated to helping clients design, renovate and beautify their homes. She also had a career in early childhood education teaching elementary school students and supporting a special needs classroom. Heather holds a Bachelor of Arts in Human Development from Cal State Long Beach. Thomas has a corporate background in advertising and media working on leading global and national brands. He led teams in developing business and brand growth strategies. A proud Longhorn, he holds a Bachelor of Business Administration in Finance from the University of Texas.   

We have three wonderful children, Madeleine, Andrew and Dylan. Maddie is a graduate from University of Georgia thriving in her career in corporate investments. Andrew is proudly serving our country in the United States Air Force, aspiring to be a pilot. Dylan, our youngest, is a skilled lacrosse player eagerly anticipating high school. 

In meeting with the Primrose leadership team and getting to know the brand's values and mission, we were drawn to not only the rich curriculum and approach to early education but also the emphasis on character development.  “Who children become is as important as what they know” is a belief that is at the core of the Primrose Balanced Learning® approach, and one that we both feel very passionately about. 

We are proud to offer the Primrose experience, and very excited to welcome you to our Primrose family!   

See What's Happening in Our School

We'd love for your family to meet ours.