Welcome to
Primrose Schools®

Our teachers and caregivers are chosen for their passion for helping children achieve their full potential. We invite you to visit and see our Balanced Learning® approach in action.

Our Vision

Primrose Students
Tend to Outperform
Their Peers.

Find out how our time-tested Balanced Learning approach makes the difference.

Franchise Owners

franchise owners picture
Angela and Steve Richter, Heather and Bobby Moore

Latest News

  • Supporting Anthem LemonAid

    Our Traditional Explorer's did a fantastic job selling lemonade to support Anthem LemonAid and children with cancer. Thank you to all of our families for helping the students raise $136!

  • Congratulations to our Primrose Family of the Month ...the Campbells!

    We are so fortunate to have the Campbell family as part of our Primrose Family. Read below to learn more about them.

  • Prep Step #3: Pack a Disaster Supplies Kit

    Regardless of the type of disaster or emergency, there are essential items and supplies that your family will need to have easy access to. Learn more about creating an emergency supplies kit.

  • Primrose School Voted Best Preschool again this year!

    Thank you to all of our Primrose families and to the Style weekly readers for voting Primrose School as the "Best of Richmond" in the Best Preschool category for another year!

  • Spring Fling

    Annual Spring Fling to support Save the Children

  • Prep Step #2: Create a Family Emergency Plan

    Preparation is key when it comes to navigating emergencies – it’s important that each family member knows exactly what to do if a scary situation occurs. Use this "Spot the Difference" activity to begin the discussion with your child.

  • Prep Step #1: Know Your Emergency Contacts

    Learn how an ICE card Teach your child the importance of having an ICE card (In Case of Emergency) with this fun activity.

  • Simple Steps to Teach Your Preschooler Safety Skills

    ​Safety is a top priority at Primrose. Helping young children understand emergencies and how to be prepared for them is extremely important. That’s why we’ve teamed up with national partner Save the Children®, the national leader in child-focused emergency preparedness and response, again this year to promote its Get Ready. Get Safe. initiative.

  • Why Balanced Learning® Works

    It's a fact: children learn better when they are engaged. That's why purposeful play and nurturing guidance from teachers are key components of Balanced Learning. See how this time-tested approach with a strong emphasis on life skills and character development can help your child develop and excel.

We'd love for your family to meet ours.