Welcome to
Primrose Schools®

Our teachers and caregivers are chosen for their passion for helping children achieve their full potential. We invite you to visit and see our Balanced Learning® approach in action.

Our Vision

Primrose Students
Tend to Outperform
Their Peers.

Find out how our time-tested Balanced Learning approach makes the difference.

Franchise Owners

franchise owners picture
Angela and Steve Richter, Heather and Bobby Moore

Latest News

  • Meet our May Family of the Month

    Read below to learn more about The Brown Family and their experience at Primrose. We are so happy they found us when they moved to Richmond!

  • Summer Camp

    Calling all aspiring makers, roboticists, movie directors, time travelers, chefs, and adventurers. Primrose Summer Adventure Club is back! We have limited spaces for summer camp for our elementary age children. Talk to us about summer enrollment today

  • Skills to Teach Your Child Before They Ride a Bike

    Dr. Steve Sanders shares exercises that teach children the motor skills they need to ride a bicycle.

  • Congratulations to our Kitchen team for being voted "Apple of our Eye" for March

    Eric and Beth work hard every day making healthy and delicious meals and snacks for our children and staff! They go the extra mile in everything they do, and always have a smile and a positive attitude. Congratulations to this fantastic team - we are so lucky to have them!

  • Read Across America Day

    We enjoyed celebrating Read Across America Day. A big thank you to all of our Primrose parents who took time out of their day to read to our classes!

  • Expert Series: Sunscreen Tips For Young Children

    As summer approaches, Dr. Laura Jana shares some helpful tips to keep your child protected from the sun while playing outside.

  • Book Drive

    We want to say thank you to all of our Primrose families for donating to our book drive.

  • Primrose School Voted Best Preschool again this year!

    Thank you to all of our Primrose families and to the Style weekly readers for voting Primrose School as the "Best of Richmond" in the Best Preschool category for another year!

  • Easy Ways to Teach Children About Conservation

    Help your child learn how to be environmentally friendly early on with these activities.

  • This Drumming Activity Teaches Your Child About Sound

    Expert Rob Sayer shares how making homemade drumsets can help a child develop a musical ear.

  • Primrose Students Donated 50,000 Books Last Month

    We are so proud of our Primrose students who donated over 50,000 of their favorite books to hospitals, foster homes, and community centers during Og's Bountiful Book Drive!

  • Science Fun: Making Crystal Geodes

    Science meets art in this simple experiment.

We'd love for your family to meet ours.