Primrose School Building

Primrose School of North Shore - Danvers

Our Staff

  • Laura Lawrence, Director of Family and Client Services

    Laura Lawrence

    Director of Family and Client Services

    I am Ms. Lawrence and I want to tell you about myself. I fell in love with the idea of caring for children at a very young age. As I was growing up, my family was lucky enough to care for many children of all ages, as we hosted foster children in our home. It was amazing to get to be a part of so many lives in a positive light and made me realize that my calling was to work with children and their families. I have experience in the NICU and other pediatric floors at Boston Children’s Hospital, as well as in a Children’s Inpatient Psychiatric ward, through volunteer experience and training as a Child life Specialist. I started working in a childcare facility in high school at age 16 and have continued in the education field ever since; working my way from assistant, to teacher, to lead teacher, to director over the past 16 years, which has provided me with the wonderful opportunity that I have been given, to continue my passion for education, here at Primrose of the North Shore – Danvers, as their Director! I can’t wait to learn more about you and your family.

    Child care experience: 16 years in the education field; 8 years as a teacher, followed by 8 years as a Center Director

    Education Background: Double Major Bachelor’s Degree in Psychology & Human Development, with a minor in Children’s Health, as well as an Associate Degree in Early Childhood Education

    My Favorite Thing About Working with Children: I can’t choose just one! I ADORE watching the children learn and grow through their hands on experiences, but I would have to say my absolute favorite part of working with children, is the connection I get to form with the kids and their families.

    Favorite children’s book: “Go, Dog. Go!” By P.D. Eastman

    In My Personal Time: I spend all of my personal time enjoying life with family and friends. I have a wonderful daughter who I enjoy every minute with, so whether it be crafting, reading, going on an outdoor adventure, or just being silly, we are always having a great time together!

    What I’m most excited about this school year: I am so excited to meet the children and their families and welcome them to Primrose! I am very much looking forward to becoming familiar with everyone’s learning styles and interests and building great relationships along the way.

  • Sofi Voci, Director of Operations

    Sofi Voci

    Director of Operations

    Hi, I’m Ms. Voci! I have been working with children for over 12 years! My bachelor's degree in Psychology and Elementary Ed. gave me a great foundation to begin my career in education, and after exploring different age groups I found my home with Early Childhood Education. I have always felt that working with young children allows you to see the wonder in the world. Watching children learn and grow- and better yet, being a part of that journey- is nothing short of magical. I truly believe in the Primrose philosophy that who children become is as important as what they know, and I am looking forward to helping ensure every child who enters our school leaves with a foundation they can build on for the rest of their lives!

    When I’m not at the school I spend most of my time outdoors! My partner and I love taking our dog Juneau out for weekend hikes, and when we’re not in the woods we’re usually out on the water paddle boarding, kayaking or fishing!

    I am so excited to get to know all our new families and to be a part of their journey!

  • Hayley Greco, Faculty Development Coordinator

    Hayley Greco

    Faculty Development Coordinator

    Hi, I’m Ms. Greco! My journey in Early Education began in 2011, when I received my bachelor’s degree in psychology from Emmanuel College. I started working in childcare centers with children of all ages, and various backgrounds. I truly fell in love with the preschool age, as they are so curious and eager to learn. After eight years of being a Preschool Lead Teacher, I believe that my classroom experience has formed my passion for children and their early education. I am very excited to continue this journey with the Primrose School of the North Shore!

    Outside of work, I love spending time with my friends, family, and of course my dog, Reggie! I enjoy snowboarding in the winter months, and during the summer, I can be found relaxing at the beach, or playing a round of golf at a local golf course.

    I feel privileged to be a member of the Primrose family and I am thrilled to be working with your children. My goal is to foster their interest in learning, which will enable them to become confident, successful adults!

  • Kristen TenBroek and Danielle Rodrigues, Franchise Owner

    Kristen TenBroek and Danielle Rodrigues

    Franchise Owners

    Welcome to the Primrose School of North Shore – Danvers. We are the proud owners, Kristen TenBroek and Danielle Rodrigues. Kristen and her husband Trampas have three daughters (Dylan, Ella and Mia) and Danielle and her husband Pedro have a son and a daughter (Maxx and Madelyn). Kristen and Danielle know firsthand the balance between working and parenthood as well as the difficult decision it can be to entrust your child in the care of others.

    We started this journey looking for something we could do together and are passionate about. Once we learned of the Primrose Mission to forge a path that leads to a brighter future for all children, we knew this aligned with our own vision and values.

    Kristen has been a Registered Nurse for 15 years and has been working in Early Intervention and a developmental day school for the last 5 years. I have been able to be on both sides of the door. The parent leaving their child and the person who is ensuring that child is safe, nurtured, and happy. I am excited to create that space for your family so you can go to work, or about your day, assured that your children are in the most qualified hands with teachers and staff that will treat them like their own. In my free time I love to run and spend time with family and friends. I recently qualified for the Boston Marathon and am thrilled to be part of this race in the Spring!

    Danielle has been a Physical Therapist for the past 20 years, starting in a public school district prior to transitioning to home care, working hand in hand with patients and their families across the lifespan (youngest patient was 5 days old and oldest was 103!). As my children entered elementary school, I became very involved as a parent leader for Destination Imagination Teams, a student-lead STEAM challenge program that sparked my interest in wanting to be more involved in childhood education. In my spare time I can be found on a sports field cheering on Maxx and Madelyn in soccer, basketball, baseball, or football. Triathlons have become my own sport of choice and plan to compete in 3 this upcoming season!

    Our previous career experience in healthcare has prepared us to provide the safest possible environment for your children, especially considering the current Covid-19 pandemic. We truly believe in the Primrose statement “who children become is as important as what they know”. We are so excited to bring the Primrose curriculum and culture to the North Shore and look forward to you joining our Primrose Family!

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