Primrose School of West Lake Hills

Our Staff

  • Ms. Rosa Cervantez, Director

    Ms. Rosa Cervantez


    Hello, I am the Director at Primrose school of West Lake Hills. I helped open this location in 2017. I am an Austin native.

    You see at Primrose we are more than a team of professional teachers and childcare education specialists. We are a family, and we care for every child as if they are our own. Our school is a second home that provides a secure, nurturing environment that fosters discovery, growth, and a love for learning. I first stepped foot into Primrose School of Bee Cave, summer 2016 and fell in love with everything about it. As a Director, since 2019, I have been blessed to see children graduate that took their first steps in front of me. Watching a child learn to read and the fulfillment my teachers' experience in those moment is the highlight of my day while at the schools. I am a proud fur mom of 3 three large lap dogs. I love to do anything outdoors and be active with my loved ones and significant other. I absolutely love building relationships and connecting with people.

  • Ms.Eloise Smith, Curriculum Coordinator

    Ms.Eloise Smith

    Curriculum Coordinator
  • Ms. Sam Drake, Office Manager

    Ms. Sam Drake

    Office Manager

    Hello All, first and foremost I am a Proud Texan and Austin native. I have ventured to the east and west coast and found the third coast is the best coast. I started my journey in the education world as an American Sign Instructor. I have my associates in Interpreting for the Deaf with a minor in Deaf Studies. I am a proud Texas State University Alumnus, Eat em up Cats! I have my bachelors degree from Texas State in Applied Arts and Science. I have three beautiful children with my high school sweetheart of 16 years. In our free time we enjoy exploring the great state of Texas and making memories that will last a lifetime.

    Fun fact, my socks never match!

  • Ms. Marlen Dominguez, Enrollment Coordinator

    Ms. Marlen Dominguez

    Enrollment Coordinator

    Hello! My name is Marlen Dominguez. I am the Enrollment Coordinator for the Primrose School of Austin at Mueller and Primrose School of West Lake HIlls location. I first started my career with Primrose in fall of 2018 and have since loved every moment of it.

    I have such an admiration for our team and the motto that we instill; "Impacting lives: Big and small." and cannot wait to see what the future holds for me in the years to come!

    I have grown up in the Austin, Tx area my entire life and absolutely love it here. I am the mother of two wildly adorable children and could not imagine life without them. We enjoy being adventurous, camping outdoors and will go swimming every chance we get!

    A couple fun facts about me: I could re-watch the "Harry Potter" series all day, everyday! I live off of cheese, and am pursuing a career in Pediatrics!

  • Christy and Jared Black, Franchise Owner

    Christy and Jared Black

    Franchise Owner

    Hello and thank you for inquiring about our school! We would love to get the opportunity to show you all the wonderful things that Primrose can offer your child and family! We know that firsthand, as we have now raised four children through the Primrose culture. Our oldest son, Jaden, began at 20 months of age and our other three children Tylar, Beau and Cotton all started at 6 weeks. Let us tell you our story:

    Jared and Christy met while attending Texas A&M University and were married in 2003. In 2007, they moved to the Fort Worth area where Jared got a job as a project manager for a general contracting firm, building public schools and Christy was hired as the Assistant Director at a Primrose School in Southlake. After a short time, Christy was promoted to the Director position at the school, which she maintained for the next 6 years. In the spring of 2014, they got the opportunity to purchase their own Primrose School and it became official in October of 2014 after a move to the Austin area. We have been here ever since and continue to love it more each and every day!

    Inside, you will find our culture to be a positive, engaging, and joyful one. It is an atmosphere of fun, educational, safe, and best of all, purposeful play. We pride ourselves in making sure that each child, family, staff member, and leadership team member has the same experience day in and day out. We are available any time to discuss anything going on in your lives or simply get to know you better. You will find us here almost every day and at all of our major events. Our Primrose family is an extension of our own family. We jokingly tell people around town that instead of having a fifth child, we had 175 of them.

    We look forward to getting the opportunity to get to know your story and what brought you to Primrose. Please let us or our leadership team know how we can help you in any way and we thank you again for your interest!

    All the best!

    Jared and Christy Black

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