Now Enrolling for 2026 - 2027
Why Parents in Knoxville, TN, Choose Primrose

Why Parents in Knoxville, TN, Choose Primrose

Families choose Primrose School of West Knoxville because our school is more than a daycare. Guided by our Balanced Learning® approach, we blend purposeful play, nurturing guidance and character development alongside our 12 Primrose Friends to help children build confidence, curiosity, creativity and a lifelong love of learning.
  • Small classes with personalized attention
  • Joyful learning every day
  • Safe and nurturing environment
  • Outdoor play area
  • Nutritious breakfast, lunch and snacks included
cognia seal

See What Families Are Saying

I love how safe Primrose is. I love the staff. I love that every staff member knows and cares about my child. The facility is clean, organized. My kid has learned in leaps and bounds!

Lindsay S

Primrose School of West Knoxville

Caring teachers, wonderful curriculum, nice facility, daily updates.

Georgios P

Primrose School of West Knoxville

Primrose has been a wonderful fit for our family. From day one the attention and warmth given to our daughter has erased any fear we had of leaving her at a full-time school. The teachers really take care of her as if she was their own family member. I love that each day she is getting not only play with other children her age but is being engaged through structured lessons and activities by the teachers. I have also found the teachers and school to be very flexible with keeping to our daughter's schedule and working with her transitioning from bottles only to solid foods. Overall, a great experience so far and we look to watching her grow and develop with Primrose!

Elsa M

Primrose School of West Knoxville

Primrose has been wonderful for my daughter. Her teachers, and actually all of the staff, have been so caring and supportive! I highly recommend this school!

Jessica V.

Primrose School of West Knoxville

Management and teachers are incredible! The curriculum is excellent and really set my daughter up for success in kindergarten.

Lauren W

Primrose School of West Knoxville

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A Day in The Life at Primrose

Circle Time image

Early Morning

Circle Time

Each day begins with a warm welcome as children gather to build a strong sense of community and belonging.

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Mid-Morning

Noggin Joggin’

Through thought-provoking discussions, children are encouraged to wonder, predict and think critically.

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Late Morning

Harmony & Heart

Children discover the joy of music, melody and self-expression as they sing, dance and play instruments.

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Early Afternoon

Small Group

Teachers build meaningful relationships while offering individualized support, encouragement and challenges.

Wonder Times image

Early Afternoon

Wonder Times

Wonder students explore concepts through hands-on investigations, thoughtful conversations, songs and more.

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Mid-Afternoon

Small Group Literacy

Venture students find their voice and express their ideas through drawing, writing, storytelling and bookmaking.

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Late-Afternoon

Thumbs Up!

Children build coordination, balance and body awareness while practicing teamwork and healthy habits.

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Late-Afternoon

Reflections of the Day

Children come together to celebrate their learning, share discoveries and reflect on the day’s experiences.

Neighborhoods We Serve in Knoxville

Neighborhoods We Serve in Knoxville

Primrose School of West Knoxville is located in Knoxville, TN, on S Peters Road. We proudly serve families in:

Bearden
West Knoxville
Rocky Hill
Northshore
Franchise Owners Courtney and Christopher Brinkmann

Meet the Owners

Courtney & Christopher Brinkmann are so excited to bring Primrose Schools to the Knoxville Area! Courtney has worked in leadership for Primrose Schools for 18 years in several different markets. Courtney is a Knoxville native and University of Tennessee Alumna. Christopher is originally from South Florida and a University of Central Florida Alumnus. With Courtney’s background in education and Chris’s background in business, they are excited to bring this dream to reality in a community they know…

FAQs About Primrose School of West Knoxville

Primrose School of West Knoxville is located right off I-40 down the road from West Valley Middle School and Blue Grass Elementary School, on S. Peters Road.

We’ve been named Best of the Best Preschool and City View Best Preschool, a recognition that reflects what local families experience in our school every day.

Primrose School of West Knoxville is open Monday through Friday, 7:00 a.m. to 6:00 p.m.

We close for New Year’s Day, Martin Luther King Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day and the day after, and typically one week surrounding Christmas.

Yes, Primrose School of West Knoxville is Cognia® accredited and an Approved Child Care® Aware Provider, reflecting our commitment to providing a high-quality early learning and care experience for every child.

These recognitions mean our curriculum, teaching practices, health and safety procedures and family partnerships are regularly evaluated against outside standards and re-evaluated on an ongoing basis to stay current.

Accreditation is not a one-time achievement. It is an ongoing process of continuous improvement that helps ensure we consistently deliver a nurturing, engaging and high-quality learning environment where children can thrive.

We follow the Balanced Learning® approach, exclusively developed by Primrose Schools®, to nurture the whole child intellectually, physically, socially and emotionally.

Through Balanced Learning®, our dedicated teachers create engaging learning experiences that inspire curiosity, creativity, confidence and compassion.

By thoughtfully blending purposeful play, guided discovery and nurturing support, we help your child build the skills to learn, grow and thrive, from our Infant classroom through Kindergarten.

Each day, our caring teachers combine structured learning, purposeful play and rest into a rhythm suited to every age group, integrated with circle time, small-group lessons, Children’s Choice Learning Centers, meals and rest.

At our school, children also enjoy additional enrichment experiences like soccer and gymnastics that inspire creativity, confidence and new skills.

School readiness begins in our Infant program and grows through every stage of our Balanced Learning® approach, with each year building the academic, social-emotional and life skills children need for future success.

Using balanced assessments and ongoing teacher observations, we monitor each child’s development, individualize learning experiences and partner with families through regular communication to support a confident transition to kindergarten and beyond.

No, our teachers work one-on-one with each family to support potty training at your child’s own pace, keeping the routine consistent between school and home.

Yes, Primrose School of West Knoxville has private, heavily shaded secure play structures and multi-surface fields tailored for infancy through Pre-K gross motor development, giving children daily outdoor time as part of their regular schedule.

Our playgrounds are carefully monitored to ensure children can explore, play and learn safely. Staff remain closely involved during playtime, staying current on daily safety checks and constant supervision.

Ongoing environmental monitoring and weather-related precautions work together to keep every outdoor experience secure.

Yes, we offer after-school pickup from A.L. Lotts Elementary School and Blue Grass Elementary School.

After school, your child heads straight into homework time, and there’s still plenty of the afternoon left for outdoor play before we close at 6:00 p.m.

Yes! Our on-site chef prepares breakfast, lunch and snacks fresh each day in our own culinary kitchen, all part of our Balanced Menus. At Primrose School of West Knoxville, breakfast might include an omelet with milk.

Our lunch menus include favorites like chicken teriyaki with rice, broccoli and sliced oranges, giving children variety and proper nutrition throughout the week.

All foods and meals are age-appropriate.

We work closely with each family to build an individualized plan, so your child eats safely and confidently at our school.

Our teachers and kitchen staff are trained to accommodate peanut and tree nut allergies, milk and dairy allergies and egg allergies, as well as vegetarian, vegan and kosher diets.

Our Balanced Learning® approach is designed to meet children where they are. Teachers adapt activities, instruction and support to match each child’s developmental stage and learning needs.

Through purposeful play and nurturing guidance, we help every child build confidence and grow at their own pace.

For families working with outside early intervention or special education providers, our teachers welcome ongoing communication to help support the child’s experience in the classroom.

Yes, every team member completes a detailed background check before joining our school and maintains current CPR and first-aid certification.

Primrose School of West Knoxville maintains teacher-to-child ratios that meet or fall below the requirements of the Tennessee Department of Human Services for every age group.

With smaller ratios, children get more one-on-one attention. Teachers have time to get to know them individually.

Primrose School of West Knoxville is licensed and regulated by the Tennessee Department of Education, which sets requirements for staff qualifications, health and safety and classroom ratios.

We are also Cognia® accredited and an Approved Child Care Aware® Provider, additional layers of independent evaluation beyond state licensing.

Yes. Medication administration at Primrose School of West Knoxville is handled by our school leadership, who are trained to respond quickly and safely to each child’s needs.

For any child with medical needs, leadership keeps an individualized care plan on file, so they know exactly how to respond.

Every classroom at Primrose School of West Knoxville follows a Safe School Plan designed to help our team respond calmly and quickly whenever the need arises.

Staff and children practice these drills monthly, and the plan stays continually updated to keep families informed.

We use an app to keep families connected throughout the day by sharing photos, classroom activities, curriculum information, nap updates, and diaper change and bathroom visit notifications.

The app also offers two-way communication, making it easy to stay in touch with your child’s teachers.

We value open, ongoing communication and connect with families in person during drop-off and pick-up to discuss your child’s day, answer questions and share observations from the classroom.

© 2026 Primrose School Franchising SPE, LLC. All Rights Reserved.

This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. We will not offer you a franchise unless and until we have complied with applicable registration and disclosure requirements in your jurisdiction. Contact Primrose School Franchising SPE, LLC, 3200 Windy Hill Road SE, Suite 1200E, Atlanta, GA 30339, to request a copy of our FDD.

*Study was conducted on a representative sample of Primrose Pre-Kindergarten students across twelve Primrose schools in nine states in the Spring of 2024. The Bracken School Readiness Assessment 4th Edition assesses children’s school readiness in terms of their understanding of concepts that are strongly related to early childhood cognitive and language development as well as early academic achievement.

**Based upon recent assessments of approximately 3,900 Primrose students aged 4 screened using the Ages & Stages Questionnaires®, Third Edition during the 2024-2025 school year. Ages & Stages Questionnaires® and ASQ® are registered trademarks of Paul H Brookes Publishing Co, Inc.