Primrose School of Urbandale

Our Staff

  • Anissa Deay, School Director

    Anissa Deay

    School Director

    Anissa has over 30 years of experience in early childhood development. In addition to raising her own daughter, she has made it her mission to help parents find the right fit for their children's needs! Although COVID-19 has put a hold on some of her more social activities, Anissa has found a silver-lining as she is now able to spend more time enjoying nature-filled walks, working on her garden, and enjoying meals on her patio.


  • Rhea Parekh, Assistant Director

    Rhea Parekh

    Assistant Director
  • Megan Jurrens, Education Coach

    Megan Jurrens

    Education Coach
  • Natasha Benson, Education Coach

    Natasha Benson

    Education Coach
  • Umesh Parekh and Deepa Parekh

    Franchise Owner

    Thank you for your interest in the Primrose School of Urbandale! The Parekh’s are the proud owners and operators in the Primrose School of Urbandale opened this November of 2020. Impressed by the premium quality of education Primrose School provides and their passion for community encouraged them to open a Primrose School in Polk County.

    Deepa with over ten years of experience in early childhood education identified the crucial need for premium early education. Umesh is a proven business owner, previously operating retail stores nationwide. With the identified need and their passion for giving back to the community, the Parekh’s began to search for an opportunity that would allow them to give back to the next generation of bright citizens. After visiting their daughter at Drake University, they fell in love with the life and culture of the Midwest, specifically the community of the Des Moines area. Once their business partner had mentioned the quality of education Primrose provides, the Parekh’s were thrilled with the opportunity to bring a Primrose School to Des Moines Metropolitan Area.

    The Parekh’s as parents themselves understand the decisions regarding a child’s early education is emotional and crucial to a child’s development. Deepa and Umesh take great pride in bringing an exceptional academic program to the community and will be involved in daily operations. The primary goal of the Parekh’s is to create a safe and encouraging environment for family’s to feel proud of their children’s experience at Primrose of Urbandale.

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