Our teachers and caregivers are trained, ready and excited to help spark lightbulb moments for your child. We invite you to visit and see our Balanced Learning approach in action

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Our Vision

Primrose Students
Tend to Outperform
Their Peers.

Find out how our time-tested Balanced Learning approach makes the difference.

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Meet Amanda and Mark Kienbaum, parents to three young girls and proud Franchise Owners of Primrose School of Middleton. Longtime supporters of Primrose Schools, the Kienbaums are thrilled to bring the quality experience they know and love to the children and families of Middleton. Amanda was first introduced to Primrose Schools in 2006 when she accepted a director position at a Primrose school in Minnesota. She previously worked in children’s services, so she immediately warmed to the nurturing environment she observed at the school. Impressed and inspired by the Primrose commitment to serve each individual child and family, Amanda knew right away that she’d found the perfect fit — both for her career and for the care of her own children in the future.“What I love most about Primrose is we’re all truly focused on the child,” said Amanda. “The Balanced Learning® approach is unparalleled and its focus on character development helps each child set the foundation she needs for success. But the piece that has always stood out the most to me is the investment in each individual child and family.”Mark, too, has a past with Primrose Schools that began before the Kienbaums started exploring their options as Franchise Owners. In fact, Primrose is tied into the couple’s love story — they met through a colleague of Amanda while she was in her director position.“Back when Amanda and I met and she first introduced me to Primrose, I told her if I had kids, I would send them to Primrose right then and there,” Mark said. “That’s how strongly I felt about the brand from the very start.”For the Kienbaums, opening Primrose School of Middleton is a dream come true. They’re eager to bring Primrose to families in a community where they saw a distinct need for a premier, quality early education and care provider. Their own daughters, Myra, Eden and Emery, attend/have attended the school.Amanda, who graduated from the University of Minnesota-Twin Cities with a degree in child psychology, will bring her passion for serving children with years of experience in child education to the school. Mark will provide his expertise in marketing and finance to support the behind-the-scenes operations. A business graduate from the University of Wisconsin-Platteville, he grew up in Southern Wisconsin and has always believed Middleton is the perfect location to open a Primrose school.“Not only is this area home to one of the best school districts in the state, but it’s also a thriving business center,” said Mark. “Now, many commuting parents can have peace of mind knowing there is a premier child care option close to where they work that will fully prepare their children for success in school and life.”Amanda and Mark enjoy offering Middleton families a loving, warm atmosphere where their children can grow Active Minds, Healthy Bodies and Happy Hearts®. As Franchise Owners, their goal is to provide parents with an environment where they can feel good about leaving their children, knowing their little ones are receiving the best quality of care.Opened in August 2016, Primrose School of Middleton features the Balanced Learning curriculum in Infant through Private Pre-Kindergarten classrooms and the Primrose Explorers after-school and summer program for students through age 12. Developed and taught exclusively at Primrose Schools, the research-informed curriculum blends purposeful play with nurturing guidance to encourage curiosity, confidence and compassion.Primrose School of Middleton is located at 3000 Deming Way. For more information, visit <a href="http://www.primrosemiddleton.com/">www.PrimroseMiddleton.com</a>.

Latest News

Parents Looking for Child Care in Middleton

We aren’t just a daycare in Middleton, we are a premier early education and child care experience for children and families. We are conveniently located just minutes down the road from Middleton Firefighters Memorial Park on Deming Way.
Our Programs (ages 6 weeks to 12 years)

Infant, Toddler, Early preschool, Preschool, Pre-kindergarten, After school, Summer adventure club
We bus to the following elementary schools:

Elm Lawn Elementary School, Sauk Trail Elementary School, Park Elementary School and West Middleton Elementary School
Happy Anniversary!

Happy Anniversary to two of our fabulous staff this month! We are so thankful for the hard work you have put in over the years! Thank you for all that you do!
Happy Halloween!

Happy Halloween! It’s no surprise that this year looked a little different but our friends enjoyed their Primrose Pumpkin Party just the same! 🎃 From pumpkin cookies to pumpkin decorating and spook-tacular games, the students dressed up and had so much fun! Wishing you all a SAFE and healthy Halloween! 👻🎃🕸🕷
Grounded in research, fueled by fun

Our new exclusive Harmony & Heart™ program integrates our proprietary music and books in a variety of thoughtful ways each day. Through learning about music, while simultaneously being exposed to concepts in math, language, and character development, your child will grow as a musician, a student, and a person.

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Thanks to You!

Sending a Friday shout out to these amazing women. This amazing leadership team has worked tirelessly since March 2020, pivoting and taking each day one moment at a time, to keep our school safe, healthy, and operating as normal as normal can be for our students, families, and teachers. Thank you for your endless passion and dedication to our Primrose family, Mrs. Engedal, Mrs. Pivonka and Ms. Bierman!
Red Shoe Award

Help us win the Red Shoe Award and help keep families close to their loved ones!!! Help raise critical funds for RMHC-Madison and help our team lower its score and win the Red Shoe Award! The Golf Classic is RMHC-Madison’s largest annual fundraiser and provides critical funds to serve guest families. For every $100 donated our score goes down by one stroke. At RMHC $100 goes a long way! It can help provide an overnight stay for a family with a sick child, dinner for guest families, or more than a week of lunches through the Augie's Lunches with Love program. Help us raise funds for families and lower our score through 2:30 pm on October 5, 2020.
Health & Safety First

Each Primrose school is held to high standards of safety and cleanliness while maintaining a caring and nurturing environment where children can thrive.

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Happy Anniversary!

Happy Anniversary to Mrs. Engelkes! We are so very happy to have had you as a part of our team since the beginning and we are so excited for you to be a part of our wonderful leadership team!
Working Parents Day

Now more than ever parents are making some of the hardest decisions they have ever had to make. Don’t let this be one of them! You are amazing and you are doing amazing things! HAPPY WORKING PARENTS DAY! Your children are watching you pursue your dreams, provide for your family and do amazing things! So... #LetGuiltGo you got this and we are here to support you!
Primrose Students Show Readiness for Kindergarten

At Primrose®, we nurture curiosity, creativity, confidence and compassion and pay close attention to all aspects of your child’s development.

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Happy Grandparents Day!

Happy Grandparent’s Day to all our amazing Primrose Grandparents! We sure miss having all these amazing grandmas and grandpas visit and spend time in the classroom with their grandchildren, but instead we had the students send hugs... and it was a hit! Grandparents are the roots from which strong leaves grow!
Go Orange!

Go Orange Day!! Don’t forget today we are supporting Second Harvest Foodbank of Southern Wisconsin! Curbside Back to School BBQ will be available for pick up between 4:15 and 5:00. Snap a photo at our socially distant photo booth and share it with NBC15 Madison using #Orange4SHFB! Each photo donates 20 meals!
What Are “QI Skills,” and Why Does My Child Need Them?

There’s no question that parents want their preschoolers to grasp the basics of colors, numbers and letters to foster a lifetime of learning.

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Welcome Primrose Students!

Today we kicked off the 2020-2021 school year! A little bit of normal mixed with a lot of precaution for the health and safety of our students and teachers... we look forward to the journey this school year will bring!
Hello 2020 School Year!

We are so excited to start the 2020-2021 school year! Welcome back to school, Primrose friends!
How We Teach Math at Primrose

It might seem odd to think about your preschooler exploring data analysis and algebra.

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A New School Year

Today our staff officially said goodbye to summer and prepared for a new and different, but exciting school year!! Wishing our entire Primrose team the best school year yet!! Thank you teachers and staff for your hard work, dedication and passion for early childhood education! Our Primrose Family is lucky to have each and every one of you!
National Superhero Day

Our teachers were washing hands before it was cool! Today was National Superhero Day and we said thank you to our Superheros with some yummy soap and hand cream!
Why Balanced Learning® Works

It's a fact: children learn better when they are engaged. That's why purposeful play and nurturing guidance from teachers are key components of Balanced Learning. See how this time-tested approach with a strong emphasis on life skills and character development can help your child develop and excel.

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Rainbow Day

In times such as these, take a moment to find a rainbow! 🌈 Happy Find a Rainbow Day! 🌈 Show us your rainbow!
Fun at Home

Playing with puppets and stuffed animals can help the learning continue! Here is one of our Pre-Kindergarten friends leading Circle Time for her puppet and stuffed animal friends during her At Home Learning! Can you find Percy?