Early Morning
Circle TimeEach day begins with a warm welcome as children gather to build a strong sense of community and belonging.
Now Enrolling
Now Hiring
The Leader in Early Education and Care®
Hours & Location
M-F 7:00 am-5:30 pmAccreditation
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Early Education and Care in Middleton, WI
Our school is more than a daycare. Through purposeful play and nurturing guidance, we help lay the foundation for a lifelong love of learning. Right down the road from Middleton Municipal Airport and minutes from Downtown Middleton, we are conveniently located on Deming Way. Come by and see Balanced Learning® in action.
Every Moment Matters
- The components of our Balanced Learning® approach are intentionally aligned to create developmentally appropriate learning experiences.
- Your child will stay engaged all day with the right balance of child-initiated and teacher-guided learning experiences.
- Our students learn the foundational skills to develop Active Minds, Healthy Bodies, and Happy Hearts® that will forge a path to a brighter future.
A Day in The Life at Primrose
Mid-Morning
Noggin Joggin’Through thought-provoking discussions, children are encouraged to wonder, predict and think critically.
Late Morning
Harmony & HeartChildren discover the joy of music, melody and self-expression as they sing, dance and play instruments.
Early Afternoon
Small GroupTeachers build meaningful relationships while offering individualized support, encouragement and challenges.
Early Afternoon
Wonder TimesWonder students explore concepts through hands-on investigations, thoughtful conversations, songs and more.
Mid-Afternoon
Small Group LiteracyVenture students find their voice and express their ideas through drawing, writing, storytelling and bookmaking.
Late-Afternoon
Thumbs Up!Children build coordination, balance and body awareness while practicing teamwork and healthy habits.
Late-Afternoon
Reflections of the DayChildren come together to celebrate their learning, share discoveries and reflect on the day’s experiences.
Franchise Owners
Bethany Jana & Vikram Choudhary
Welcome to Primrose School of Middleton! We are proud to bring high-quality preschool and child care to young children and families in the Middleton community.
For Bethany, Primrose has always been a part of her life. Her journey began at just two years old when she attended a Primrose school herself. Her family later opened the first Primrose in Nebraska, where she grew up surrounded by the values and joy of the Primrose experience. Years later, she returned as a teacher and, most recently, as a parent when her son joined the Primrose Infant Classroom. Those roles – student, teacher, parent, and now owner-operator – have given her a deep appreciation for the meaningful connections that grow within a Primrose community.
Beyond her personal history with Primrose, Bethany’s professional background includes managing national research projects focused on child care and nutrition policy, as well as teacher mental health and wellbeing—work that further shaped her commitment to creating supportive, high-quality learning environments for both children and educators. She holds a Master of Public Health (MPH) in Health Behavior from the UNC Gillings School of Global Public Health.
Vikram’s connection to Primrose began as a parent. When his daughters were young, he wanted the best early education experience for them-and discovering Primrose was a turning point. That experience inspired him to bring the Primrose Vision to Wisconsin through the founding of Primrose School of Brookfield. Over the years, seeing the impact of the Primrose experience on children, families, and teachers has strengthened his belief in the power of nurturing environments that focus on both character development and early learning. Vikram earned his Bachelor of Science degree from Widener University and later received his MBA from Villanova University.
Together, we are committed to creating a school where children feel safe and inspired, families feel welcomed and supported, and teachers feel valued, empowered, and equipped to do their best work. At Primrose, we believe who children become is as important as what they know. Our exclusive early learning approach balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence and compassion.
Warmly,
Bethany and Vikram
Franchise Owners
Primrose School of Middleton
Frequently Asked Questions
Are all staff members background-checked and CPR/first-aid certified?
Yes. Every Primrose staff member undergoes a thorough background check before joining our school. All staff are also CPR and first–aid certified, so you can feel confident your child is in safe, prepared hands every day.
What curriculum or educational philosophy do you follow?
Our school uses the proprietary Primrose Schools Balanced Learning® curriculum, which is research-informed and designed to nurture the whole child — intellectually, socially, emotionally and physically. We believe in balancing teacher-guided learning with purposeful play to build a strong foundation for the future.
How do you support school readiness and the transition to kindergarten?
All of our programs are designed in age-appropriate ways to prepare children for kindergarten and beyond. We focus on early literacy and numeracy as well as social-emotional skill development — so children arrive at kindergarten confident and ready to thrive. 96% of Primrose Schools Pre-K students met ASQ benchmarks for problem solving.*
What are your hours of operation?
We are open Monday through Friday from 7:00 am-5:30 pm.
How do you keep parents informed about their child's day?
Connecting school to home is one of the ways we help children thrive. We use the Procare app to share daily updates and photos so you stay connected to your child’s joy, learning and special moments
Do you offer a summer program?
Yes! In addition to our year-round classrooms for children ages 0–5, we offer Summer Adventure Club for elementary school students in kindergarten through 5th grade. Our summer program uses hands-on activities and rotating weekly themes to keep children engaged while continuing to support their development.
How do you accommodate children with allergies or special medical needs?
Health and safety is our top priority, and we work closely with families to accommodate allergies and medical needs. We ask that parents provide detailed information during enrollment so we can create a safe plan for their child. All Primrose schools are nut-free facilities.
What is your policy for school closures?
We follow a structured calendar with planned days off communicated in advance for the year. For any unexpected closures — including weather-related closures — we will communicate them as early as possible.
