Our teachers and caregivers are trained, ready and excited to help spark lightbulb moments for your child. We invite you to visit and see our Balanced Learning approach in action
Meet Amanda and Mark Kienbaum, parents to three young girls and proud Franchise Owners of Primrose School of Middleton. Longtime supporters of Primrose Schools, the Kienbaums are thrilled to bring the quality experience they know and love to the children and families of Middleton.
Amanda was first introduced to Primrose Schools in 2006 when she accepted a director position at a Primrose school in Minnesota. She previously worked in children’s services, so she immediately warmed to the nurturing environment she observed at the school. Impressed and inspired by the Primrose commitment to serve each individual child and family, Amanda knew right away that she’d found the perfect fit — both for her career and for the care of her own children in the future.
“What I love most about Primrose is we’re all truly focused on the child,” said Amanda. “The Balanced Learning® approach is unparalleled and its focus on character development helps each child set the foundation she needs for success. But the piece that has always stood out the most to me is the investment in each individual child and family.”
Mark, too, has a past with Primrose Schools that began before the Kienbaums started exploring their options as Franchise Owners. In fact, Primrose is tied into the couple’s love story — they met through a colleague of Amanda while she was in her director position.
“Back when Amanda and I met and she first introduced me to Primrose, I told her if I had kids, I would send them to Primrose right then and there,” Mark said. “That’s how strongly I felt about the brand from the very start.”
For the Kienbaums, opening Primrose School of Middleton is a dream come true. They’re eager to bring Primrose to families in a community where they saw a distinct need for a premier, quality early education and care provider. Their own daughters, Myra, Eden and Emery, attend/have attended the school.
Amanda, who graduated from the University of Minnesota-Twin Cities with a degree in child psychology, will bring her passion for serving children with years of experience in child education to the school. Mark will provide his expertise in marketing and finance to support the behind-the-scenes operations. A business graduate from the University of Wisconsin-Platteville, he grew up in Southern Wisconsin and has always believed Middleton is the perfect location to open a Primrose school.
“Not only is this area home to one of the best school districts in the state, but it’s also a thriving business center,” said Mark. “Now, many commuting parents can have peace of mind knowing there is a premier child care option close to where they work that will fully prepare their children for success in school and life.”
Amanda and Mark enjoy offering Middleton families a loving, warm atmosphere where their children can grow Active Minds, Healthy Bodies and Happy Hearts®. As Franchise Owners, their goal is to provide parents with an environment where they can feel good about leaving their children, knowing their little ones are receiving the best quality of care.
Opened in August 2016, Primrose School of Middleton features the Balanced Learning curriculum in Infant through Private Pre-Kindergarten classrooms and the Primrose Explorers after-school and summer program for students through age 12. Developed and taught exclusively at Primrose Schools, the research-informed curriculum blends purposeful play with nurturing guidance to encourage curiosity, confidence and compassion.
Primrose School of Middleton is located at 3000 Deming Way. For more information, visit www.PrimroseMiddleton.com.
We aren’t just a daycare in Middleton, we are a premier early education and child care experience for children and families. We are conveniently located just minutes down the road from Middleton Firefighters Memorial Park on Deming Way.
Infant, Toddler, Early preschool, Preschool, Pre-kindergarten, After school, Summer adventure club
Elm Lawn Elementary School, Sauk Trail Elementary School, Park Elementary School and West Middleton Elementary School
The whole month of February our students and families will be collecting and donating new and very gently used books as part of our Primrose Promise! All our book donations will go to REACH-A-Child- Helping First Responders Comfort Children-In-Crisis. Learn more about REACH-A-Child here: https://www.reachachild.org/
Practicing kindness in and outside of the classroom will help children's character development. Learn more about nurturing compassion in this parent resource.
Our students spent time learning about Martin Luther King, Jr. and his I Have a Dream speech. They then created clouds of dreams they have. This was an introduction into our learning for Black History Month this February.
Each February, students at Primrose schools across the country collect their favorite books to donate to local libraries, hospitals, schools and nonprofit organizations.
From our family to yours, a very Merry Christmas and the Happiest of Holidays! May your days be filled with love, play and family! All our love, The Kienbaums
To better meet the individual needs of every child, we’re proud to implement Ages & Stages Questionnaires® (ASQ®-3 and ASQ®:SE-2) in Primrose schools across the country.
We concluded our #caringandgiving food drive this week! Our students worked hard all month earning money helping with chores at home so they could donate that money to purchase more food for our drive! Along with all the awesome donations, our students raised $350 to purchase more food! Our donations went to Middleton Outreach Ministry and the students had so much fun helping load the truck!!
Each Primrose school is held to high standards of safety and cleanliness while maintaining a caring and nurturing environment where children can thrive.
Congratulations to our November Apple of Our Eye, Ms. Dohm. We are so thankful to have you as a part of our wonderful Pre-Kindergarten team! We know your parents and students have enjoyed their time with you this school year. Thank you for all you do!
There’s no question that parents want their preschoolers to grasp the basics of colors, numbers and letters to foster a lifetime of learning.
Happy Thanksgiving to you and yours from all of us! We are thankful for each and every one of you!
It might seem odd to think about your preschooler exploring data analysis and algebra.
Happy Anniversary to Ms. Hannifan! We are so happy to have you as a part of our Primrose family and can't wait to watch you grow here! Thank you for all you've done for our community the last two years. We appreciate you!
It's a fact: children learn better when they are engaged. That's why purposeful play and nurturing guidance from teachers are key components of Balanced Learning. See how this time-tested approach with a strong emphasis on life skills and character development can help your child develop and excel.
Congratulations to Ms. Herbrand, our October Apple of Our Eye! We have loved having you as a part of our Primrose team and appreciate all you've done over the past few months. Thank you for all you do!
A little magic makes so many memories!
Happy Anniversary to these wonderful ladies! What a wonderful year it has been for all of you. We are so excited to be celebrating you three this month. We appreciate all you do - thank you!
Happy Anniversary month to Mrs. Xavier! We have loved being able to celebrate you in September and appreciate all you have done for our Primrose community in the last two years. Thank you so much!
Congratulations to our September Apple of Our Eye, Ms. Squire! Thank you for all that you do in our awesome Preschool team. We appreciate all the relationships you are building, especially with your new families and students. Keep up the great work!
What a beautiful day to celebrate grandparents! Wishing all our Primrose grandparents a Happy Grandparent’s Day! It was wonderful having grandparents back for our first grandparent event since 2020!!
Reminder: We are closed Monday, September 5th in observation of Labor Day! We will see everyone Tuesday! We hope you spend the day doing something that brings you joy!
Summer slowly slipped away last week! Thank you to everyone who helped us say goodbye to summer at our Back to School BBQ Thursday! And Friday brought an amazing day of professional development and school year preparation for our teachers. We are ready for Back to School today!
Happy Anniversary month to Ms. Schloesser and Mr. Train! We are so happy to have you as a part of our Primrose Family and can't wait to watch you both grow over more years with us. We appreciate all your hard work - thank you!
Congratulations to our August Apple of Our Eye, Ms. Taylor. Thank you for all you do for your young toddler children and families. We are so happy to have you as a part of our Primrose team. We appreciate you!
Congratulations to our July Apple of Our Eye, Mrs. Jain! We are so proud of all that you have done as a part of our Primrose family. Thank you for all that you do!