Ed and Marta Guevara are proud to find themselves living the American Dream as small business owners.Ed left the country of Venezuela at the age of 14 to come start a new life in the United States of America. It was here that he learned to speak English, pursue a new way of life and acclimate to American values. Ed studied hard, worked hard and prospered. He started his career in the restaurant industry with Wendy’s. After moving up into management, he shifted gears and began to work for Penske, the truck rental company. Developing strong managerial skills and excellence in overall business practices enabled Ed to flourish in this new industry while simultaneously achieving his bachelor’s degree in business administration. After significant success, he decided to explore the route of independent business owner and bought into the Planet Smoothie franchise. It was with Planet Smoothie that Ed eventually went on to own, manage and operate five different locations while simultaneously growing the territory as the Franchise Area Developer for Planet Smoothie. This experience is what prepared Ed for effective management of a Primrose School. In 2012, Ed, along with other family members, purchased his first Primrose School in Longwood, near Orlando. Most recently, in October 2016, Ed and his lovely wife, Marta, made the decision to purchase and operate the Primrose Schools at Julington Creek and St Johns Forest, both located in St Johns County.Marta’s own story is similar to Ed’s. After spending her childhood under the communist rule of Fidel Castro, Marta and her family left Cuba for the United States when Marta was just 17 years old. With no background in the English language, Marta entered public high school and began to learn by immersion. With hard work and perseverance, Marta managed to master the language and graduate from high school. Once she met Ed, it was a love story in the making. Together, they focused on their goals of raising a loving and faith-filled family. Marta dedicated her time to raising and educating their children, Marilyn and Eduardo, while Ed pursued his interests in business. Today, Marilyn and Eduardo are both successful college students on the verge of their own interesting and productive careers. With more time on her hands, Marta is looking forward to joining Ed in the mission of loving and caring for the children of Primrose.

Franchise Owner

Ed and Marta Guevara are proud to find themselves living the American Dream as small business owners.

Ed left the country of Venezuela at the age of 14 to come start a new life in the United States ...

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