I had just left law enforcement to start a new business of my own when my son was born. We held on as long as we could financially with my very latina (by that I mean "passionate" about our son:) wife staying at home. 18 months and the bank accounts needed a "refill" and it was time to make a change. With my (legal) background I ask a lot of questions. Sadly, I think most people are lying. I look for the gaps in stories and I am suspect of everyone. Admittedly so, I was perhaps too skeptical, but that is what makes my experience that much more impressive. Needless to say, I can be a little hard to please and from a father's perspective I wanted nothing but the best for my family (security, compassion, education, and comfort). A big piece of this was also my wife's emotional transition - which I will comment on in a moment.
When we looked around for area schools, we read reviews, yelp, google, talked to friends, called a dozen places, and eventually visited our top (3). This was literally the biggest decision I have made as a father, in my opinion. Please understand, I have seen first-hand the worst of the worst scenarios in child care. So imagine the opposite... and that in a nutshell is Rick and his team at Primrose DTC, specifically Ashley and Dana and the incredible teachers in the Toddler groups! A few highlights are as follows:
As I mentioned, my wife was very emotional about going back to work. The staff totally understood and for the first week called her every day (sometimes more than once) with updates. They took photos of him enjoying the day and emailed them to both of us. They ALWAYS pick up the phone and physically check on your child if you ask them to. They went above and beyond to make sure that she felt good about where our son was. He had a few rough days, but what made it easier is that they told us BEFORE hand it was going to happen and take about 4 weeks to adjust. Like clockwork, both mom and kiddo settled in as scheduled and we are in a wonderful routine. I don't think there is anything unique about my experience. I think they have great leadership, incredible staff, a good business model, and it shows.
Take the tour before making a decision and see for yourself. Even though it is a franchise, Rick is taking personal ownership and accountability over his "small" business and he willing to provide his personal story which is key to understanding the "why" behind his motivations.