Privacy

PRIVACY POLICY

EFFECTIVE DATE: 12/31/19

Primrose School Franchising Company LLC and its affiliates and subsidiaries (“Primrose,” “we,” “our,” or “us”) value your privacy. In this Privacy Policy (the “Policy”), we describe how we collect, use, and disclose information that we obtain about visitors to our websites located at www.primroseschools.com, www.primrosecares.com, www.primrosefranchise.com, www.primroseadvantage.com, www.theprimroseadvantage.com, and all individual school sites linked to www.primroseschools.com (collectively, the “Sites”). This Policy does not apply to information that we or our franchisees collect from you offline, at, or through individual schools.

By visiting the Sites, you agree that your personal information will be handled as described in this Policy. Your use of our Sites and any dispute over privacy are subject to this Policy and our Terms and Conditions of Use including its applicable limitations on damages and the resolution of disputes. The Primrose Terms and Conditions of Use are incorporated by reference into this Policy.

WHAT INFORMATION DO WE COLLECT AND WHY?

Primrose collects Personally Identifiable Information and other information regarding visitors to our Sites. “Personally Identifiable Information” is information that Primrose has collected and can reasonably link to a specific person or device. We may collect Personally Identifiable Information or other information about you directly from you and from third parties, as well as automatically through your use of our Sites.

Information We Collect Directly from You. We collect Personally Identifiable Information directly from you in various ways:

• Certain areas and features of our Sites may require registration. For example, to register for the Primrose Newsletter, you must provide your email address. When you submit a request for more information on Primrose Schools, we may collect Personally Identifiable Information such as your first and last name, email address, home phone, street address, city, state, and zip code as well as your child’s first name and date of birth.

• We may also collect Personally Identifiable Information such as your name, address, phone number, and email address from you in connection with sweepstakes, contests, or other promotions that we may conduct or offer through our Sites.

• We also host blogs and online communities, such as Pointers for Parents, which allow you to post text, photos, videos, and other information online. Please note that all of this information will be available for public viewing, so you should not post any information that is considered confidential and/or that you would prefer to keep private.

Information We Collect Automatically. We may automatically collect the following Personally Identifiable Information or other information about your use of our Sites through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; device ID; the length of time you visit our Sites; page views; and the referring URL or webpage that led you to our Sites. Please see the section “Our Use of Cookies and Other Tracking Mechanisms” below to learn more about our use of cookies and other tracking mechanisms.

HOW WE USE YOUR INFORMATION

We use the Personally Identifiable Information or other information that we gather about you for the following purposes:

• To respond to your inquiries and for other customer service purposes.

• To tailor the content and information that we may send or display to you, to offer location customization and personalized help and instructions, and to otherwise personalize your experiences while using the Sites.

• To administer sweepstakes, contests, and other promotions we may conduct from time to time through the Sites.

• For marketing and promotional purposes. For example, we may use your Personally Identifiable Information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about information we think may interest you. We also may use the information that we learn about you to assist us in advertising on third-party websites.

• To manage the Careers page on the Sites, which is a tool used by Primrose and our franchisees to assist in employee recruiting efforts.

• To better understand how users access and use our Sites, both on an aggregated and individualized basis, in order to improve our Sites and respond to user desires and preferences, and for other research and analytical purposes.

HOW WE SHARE YOUR INFORMATION

We may share the information that we collect about you, including Personally Identifiable Information, as follows:

Affiliates. We may disclose the information we collect from you to our franchisees, affiliates, or subsidiaries; however, if we do so, their use and disclosure of your Personally Identifiable Information will be subject to this Policy.

Service Providers. We may disclose the information we collect from you to third-party vendors, service providers, contractors, or agents who perform functions on our behalf. For example, we may disclose your email address to a third-party vendor or service provider for the purpose of sending you updates about the local Primrose School in which your child is enrolled.

Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.

In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms and Conditions of Use or this Policy, or as evidence in litigation in which Primrose is involved.

Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research, or similar purposes.

Facebook. We also use Personally Identifiable Information and other information provided by users in combination with Facebook to create and target audiences, as well as measure and optimize our advertising. Personally Identifiable Information is locally hashed on our system before we upload and pass such data to Facebook to be used to create a custom audience (the “Hashed Data”), and/or is sent securely via an API. For more information on Facebook Custom Audiences go here or to opt-out, go to the Facebook ad preferences page. We may also work with other ad networks and marketing platforms that enable us and other participants to target ads to audiences submitted by us and others. You may control how Facebook and other ad networks display certain ads to you, as explained further in their respective privacy policies or by using the opt-outs described below (link to “in the Third-Party Ad Networks section below”).

Third Parties. We do not share your Personally Identifiable Information with third parties for their direct marketing purposes unless we have obtained your consent to do so in advance.

OUR USE OF COOKIES AND OTHER TRACKING MECHANISMS

• We use cookies and other tracking mechanisms to track information about your use of our Sites. We may combine this information with other Personally Identifiable Information we collect from you.

Cookies. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster log-in process or to allow us to track your activities at our Sites. Our media advertising partners also may use cookies or other tools to identify individuals or groups for marketing purposes.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The “Help” portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Sites who disable cookies will be able to browse certain areas of the Site, but some features may not function.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (aka web beacons, web bugs or pixel tags), in connection with our Site to, among other things, track the activities of Site visitors while using the site, help us manage content, and compile statistics about usage of our Sites. We and our service providers also use clear GIFs in HTML emails to our customers to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded.

Conversions API. Conversions APIs allow advertisers to send web events from their servers directly to third party ad networks, such as Facebook. Server events are linked to a pixel and are processed like browser pixel events. This means that server events are used in measurement, reporting, and optimization in the same way as browser pixel events.

Analytics. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Sites. We also may use other analytic means to evaluate our Sites. We use these tools to help us improve our Sites performance and user experiences. These entities may use cookies and other tracking technologies to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://policies.google.com/privacy. You can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.

Do Not Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt out of targeted advertising by following the instructions in the Third-Party Ad Networks section.

DO NOT TRACK DISCLOSURES

Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions in the Third-party Ad Network section.

THIRD-PARTY AD NETWORKS

We use third parties such as network advertisers to serve advertisements on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors, and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs, conversion APIs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These cookies and other technologies are governed by each entity’s specific privacy policy, not this one. We may provide these advertisers with information, including Personally Identifiable Information, about you.

Users in the United States may opt-out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on a consumer choice website, your opt out may not be effective.

SECURITY OF MY PERSONAL INFORMATION

We have implemented commercially reasonable precautions, including, where appropriate, password protection, encryption, SSL, firewalls, and internal restrictions on who may access data to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorized access to your accounts and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.

CHOICES REGARDING USE OF PERSONALLY IDENTIFIABLE INFORMATION

As explained above, Primrose may send periodic promotional or informational emails to you about recommendations or other information we think may interest you. If, at any time, you prefer not to receive such email communications from Primrose, you will have the ability to unsubscribe by means of a link provided in such emails from Primrose. Please note that it may take up to 10 business days for us to process opt-out requests.

If, at any time, you prefer not to receive any other form of communication from Primrose, you will have the ability to unsubscribe from such communications by contacting us at digitalsupport@primroseschools.com. Please include with your unsubscribe request your first and last name and the email address you wish to unsubscribe from such communications.

LOCATION AND STORAGE OF INFORMATION

Primrose controls and operates the Sites from locations in the United States. By using the Sites, you consent to the transfer of your Personally Identifiable Information within and to the United States.

CHILDREN UNDER 13

Our Sites are not designed or intended for use by children under 13 and we do not collect Personally Identifiable Information from children under 13. If we discover that a child under 13 has provided us with Personally Identifiable Information, we will delete such information from our systems. Please note that certain features of our Sites allow for the posting of testimonials, photos, and videos. If you are posting any materials to our Site, you may not post any materials showing or depicting a child unless you are either the parent and/or legal guardian of that child and authorized to post such material.

CONTACT US

If you have questions about this Policy, please contact us:

By Email: privacy@primroseschools.com

By Mail:
Attention: Privacy Policy, USA
Primrose School Franchising Company LLC
3200 Windy Hill Road, Suite 1200E
Atlanta, Georgia 30339

By Phone: 770-529-4100

CHANGES TO THIS POLICY

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Sites, at https://www.primroseschools.com/privacy.