Primrose School Franchising Company LLC and its affiliates and subsidiaries (“Primrose,” “we,” “our,” or “us”) value your privacy. In this Privacy Policy (the “Policy”), we describe how we collect, use, and disclose information that we obtain about visitors to our websites located at,,,,, and all individual school sites linked to (collectively, the “Sites”). This Policy does not apply to information that we or our franchisees collect from you offline, at, or through individual schools.

By visiting the Sites, you agree that your personal information will be handled as described in this Policy. Your use of our Sites and any dispute over privacy are subject to this Policy and our Terms and Conditions of Use including its applicable limitations on damages and the resolution of disputes. The Primrose Terms and Conditions of Use are incorporated by reference into this Policy.


Primrose collects Personally Identifiable Information and other information regarding visitors to our Sites. “Personally Identifiable Information” is information that Primrose has collected and can reasonably link to a specific person or device. We may collect Personally Identifiable Information or other information about you directly from you and from third parties, as well as automatically through your use of our Sites.

Information We Collect Directly from You. We collect Personally Identifiable Information directly from you in various ways:

• Certain areas and features of our Sites may require registration. For example, to register for the Primrose Newsletter, you must provide your email address. When you submit a request for more information on Primrose Schools, we may collect Personally Identifiable Information such as your first and last name, email address, home phone, street address, city, state, and zip code as well as your child’s first name and date of birth.

• We may also collect Personally Identifiable Information such as your name, address, phone number, and email address from you in connection with sweepstakes, contests, or other promotions that we may conduct or offer through our Sites.

• We also host blogs and online communities, such as 360parenting, which allow you to post text, photos, videos, and other information online. Please note that all of this information will be available for public viewing, so you should not post any information that is considered confidential and/or that you would prefer to keep private.

• We also use Personally Identifiable Information and other information provided by users in combination with Facebook’s custom audience feature to create an audience using user’s data such as email addresses and phone numbers. When using Facebook’s custom audience feature, Personally Identifiable Information is locally hashed on our system before we upload and pass such data to Facebook to be used to create a custom audience (the “Hashed Data”). For more information on this feature, go to

Information We Collect Automatically. We may automatically collect the following Personally Identifiable Information or other information about your use of our Sites through cookies, web beacons, and other technologies: your domain name; your browser type and operating system; web pages you view; links you click; your IP address; device ID; the length of time you visit our Sites; page views; and the referring URL or webpage that led you to our Sites. Please see the section “Our Use of Cookies and Other Tracking Mechanisms” below to learn more about our use of cookies and other tracking mechanisms.


We use the Personally Identifiable Information or other information that we gather about you for the following purposes:

• To respond to your inquiries and for other customer service purposes.

• To tailor the content and information that we may send or display to you, to offer location customization and personalized help and instructions, and to otherwise personalize your experiences while using the Sites.

• To administer sweepstakes, contests, and other promotions we may conduct from time to time through the Sites.

• For marketing and promotional purposes. For example, we may use your Personally Identifiable Information, such as your email address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about information we think may interest you. We also may use the information that we learn about you to assist us in advertising on third-party websites.

• To manage the Careers page on the Sites, which is a tool used by Primrose and our franchisees to assist in employee recruiting efforts.

• To better understand how users access and use our Sites, both on an aggregated and individualized basis, in order to improve our Sites and respond to user desires and preferences, and for other research and analytical purposes.


We may share the information that we collect about you, including Personally Identifiable Information, as follows:

Affiliates. We may disclose the information we collect from you to our franchisees, affiliates, or subsidiaries; however, if we do so, their use and disclosure of your Personally Identifiable Information will be subject to this Policy.

Service Providers. We may disclose the information we collect from you to third-party vendors, service providers, contractors, or agents who perform functions on our behalf. For example, we may disclose your email address to a third-party vendor or service provider for the purpose of sending you updates about the local Primrose School in which your child is enrolled.

Business Transfers. If we are acquired by or merged with another company, if substantially all of our assets are transferred to another company, or as part of a bankruptcy proceeding, we may transfer the information we have collected from you to the other company.

In Response to Legal Process. We also may disclose the information we collect from you in order to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

To Protect Us and Others. We also may disclose the information we collect from you where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of our Terms and Conditions of Use or this Policy, or as evidence in litigation in which Primrose is involved.

Aggregate and De-Identified Information. We may share aggregate or de-identified information about users with third parties for marketing, advertising, research, or similar purposes.

Third Parties. We do not share your Personally Identifiable Information with third parties for their direct marketing purposes unless we have obtained your consent to do so in advance.


We use cookies and other tracking mechanisms to collect information related to your use of our Sites. We may combine this information with Personally Identifiable Information we collect from you. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Sites, while others are used to enable a faster log-in process or to allow us to track your activities on our Sites. There are two types of cookies: session and persistent cookies.

Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged into the Sites. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Sites.

Persistent Cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity or for third-party analytics and tracking as described below.

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The “Help” portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Sites who disable cookies will be able to browse certain areas of the Sites, but some features may not function.

Third-party Analytics and Tracking. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Sites. We also may use other analytic means to evaluate our Sites. We use these tools to help us improve our Sites, performance, and user experiences. These entities may use cookies and other tracking technologies to perform their services. Our media advertising partners also may use cookies or other tools to identify individuals or groups for marketing purposes. We do not share your Personally Identifiable Information with these third parties.


Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions in the Third-party Ad Network section.


We use third parties such as network advertisers to serve advertisements on third-party websites or other media (e.g., social networking platforms). This enables us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors, and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs, and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third-party’s specific privacy policy, not this one.

Users in the United States may opt-out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance (“DAA”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Sites or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt-out on the DAA or NAI websites, your opt-out may not be effective. Additional information is available on the DAA’s website at or the NAI’s website at


We have implemented commercially reasonable precautions, including, where appropriate, password protection, encryption, SSL, firewalls, and internal restrictions on who may access data to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our best efforts, no data security measures can guarantee 100% security.

You should take steps to protect against unauthorized access to your accounts and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.


As explained above, Primrose may send periodic promotional or informational emails to you about recommendations or other information we think may interest you. If, at any time, you prefer not to receive such email communications from Primrose, you will have the ability to unsubscribe by means of a link provided in such emails from Primrose. Please note that it may take up to 10 business days for us to process opt-out requests.

If, at any time, you prefer not to receive any other form of communication from Primrose, you will have the ability to unsubscribe from such communications by contacting us at Please include with your unsubscribe request your first and last name and the email address you wish to unsubscribe from such communications.


Primrose controls and operates the Sites from locations in the United States. By using the Sites, you consent to the transfer of your Personally Identifiable Information within and to the United States.


Our Sites are not designed or intended for use by children under 13 and we do not collect Personally Identifiable Information from children under 13. If we discover that a child under 13 has provided us with Personally Identifiable Information, we will delete such information from our systems. Please note that certain features of our Sites allow for the posting of testimonials, photos, and videos. If you are posting any materials to our Site, you may not post any materials showing or depicting a child unless you are either the parent and/or legal guardian of that child and authorized to post such material.


If you have questions about this Policy, please contact us:

By Email:

By Mail:
Attention: Privacy Policy, USA
Primrose School Franchising Company LLC
3200 Windy Hill Road, Suite 1200E
Atlanta, Georgia 30339

By Phone: 770-529-4100


This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Sites, at