Primrose Schools® Rewards Excellence with Contributions to Local Communities

ATLANTA (April 1, 2019) Primrose Schools, a high-quality early education and care leader, has awarded 12 locations with donations to local charities for demonstrating its values of serving with passion, living with integrity, treating others with respect, and giving without expectation. The recognition is part of the organization’s Wow Moments Awards program, which celebrates actions that bring to life Primrose values and the character traits developed daily in Primrose classrooms.

“Special moments of kindness, respect and going above and beyond for others happen every day in Primrose schools across the country,” said Annette C. Heng, chief school excellence officer for Primrose Schools. “It is with intention that Franchise Owners, teachers and staff model positive values and exceptional character for children daily. The Wow Moments Awards program is one way we celebrate their outstanding efforts that ultimately prepare children for success in learning and life.”

Of the nearly 400 Primrose schools across the country, the following 12 schools were recognized for the special moments they created in 2018:


  • Primrose School of Peachtree Corners hosted a daddy-daughter dance class to encourage healthy habits in young children and create fun memories for families. The school will donate its $1,000 winnings to Bert’s Big Adventure. DALLAS-FORT WORTH, TEXAS
  • Primrose School of Bent Trail celebrated its pre-kindergarten and kindergarten graduates in a big way, lining the school driveway with individual signs for each graduate, surprising students with confetti canons during the ceremony, and livestreaming the event for family members who were unable to attend in person. The school was voted the grand-prize winner of this year’s Wow Moments Awards and will receive $3,000, which will benefit the Dallas Elite Track Club.
  • Primrose School of West Allen turned a classroom into a science lab by setting up an interactive science table and inviting students up to explore different substances, like syrup, using their senses. The school will donate its $1,000 winnings to The Samaritan Inn. DENVER, COLORADO

Read more about the winning moments on the Primrose Pointers for Parents blog. To find a Primrose school near you, visit


About Primrose Schools®

Primrose Schools is the leader in providing premier early education and care to children and families in the United States. Founded in 1982, there are nearly 400 Primrose schools in 29 states today. Each school is independently owned and operated by Franchise Owners who work together with parents to help children build the right foundation for future learning and life. Primrose believes who children become is as important as what they know. The Primrose-exclusive Balanced Learning® approach is created from the best early education wisdom and balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence and compassion. For more information, visit, connect with us on Facebook and Twitter, explore our blog, sign up for our Pointers for Parents emails and find a Primrose school near you.

Image of Houston Primrose students giving back