Primrose Schools Launches Innovative Proprietary Music and Literature Program Nationwide

Harmony & Heart™ enhances children’s intellectual learning, physical and character development as part of the Primrose Schools Balanced Learning® curriculum, helping children develop Active Minds, Healthy Bodies and Happy Hearts®

ATLANTA (September 14, 2020) – Over the last century, jobs have evolved drastically as technology expands at a rapid rate and the world continues to become more interconnected than ever before. Many of the careers today will likely not be jobs the next generation inherits, leading educators to question how to properly prepare children. While the need for measurable hard skills remains, the demand for social-emotional skills has never been greater for life-long personal and professional growth.

Today, Primrose Schools is implementing Harmony & Heart™, a new music and character development program that offers a unique approach to music and children’s literature, teaching important music skills while reinforcing these critical social-emotional skills in a fun and engaging manner. In this program, the thoughtful integration of music and books complement each other to teach music skills like rhythm and melody, strengthen cognitive skills like math and language, and help reinforce character lessons such as fairness and empathy. While character development and music education have been an ongoing part of the Primrose Schools Balanced Learning® curriculum since the schools’ inception, this exclusive program was designed to help children grow as students, musicians and people, inspiring children to think creatively, listen intently and act compassionately.

“Children love music, dancing and listening to stories – and the early development benefits of these activities with young children are undeniable. At Primrose, we saw an opportunity to create an innovative curriculum rooted in music and literature,” said Jo Kirchner, CEO of Primrose Schools. “In a time when social and emotional skills are valued more than ever before, our Harmony & Heart program provides delightful early learning experiences that nurture active minds, healthy bodies and happy hearts in young children and skills that will influence their development for life.”

Primrose Schools sought the expertise of world-renowned children’s authors and experts in early music theory to develop the Harmony and Heart™ curriculum. The literature collection was developed in partnership with pediatrician and author Laura Jana, MD and children’s author Julia Cook, MS. The music curriculum was developed in partnership with early music learning theory experts Jennifer Sutton McDonel, PhD and Heather Kirby, MM. Designed for infants to Kindergartners, children experience this exclusive program at least twice a day at Primrose schools.

About Primrose Schools®

Primrose Schools is the leader in providing premier early education and care to children and families in the United States. Founded in 1982, there are more than 400 Primrose schools in 31 states today. Each school is independently owned and operated by Franchise Owners who partner with parents to help children build the right foundation for future learning and life. Primrose believes who children become is as important as what they know. The Primrose-exclusive Balanced Learning® approach is created from the best early education wisdom and balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence and compassion. For more information, visit, connect with us on Facebook and Twitter, explore our blog, sign up for our Pointers for Parents emails and find a Primrose school near you.