Primrose Schools® Announced as Winner, Receives Two Honorable Mentions in 2023 PRNEWS Digital Awards


ATLANTA (June 10, 2023) - Primrose Schools® recently won the 2023 PRNEWS Digital Award for Use of Generated Content for its Teacher Appreciation Week campaign, celebrating Primrose school teachers. The brand also received honorable mentions for the Digital Marketing Campaign and Digital PR Campaign categories. 

The award-winning campaign honored Primrose school teachers for their service excellence by highlighting heartfelt comments from the Primrose parent community. Primrose took to social media during the duration of the campaign to share unique stories from families about how teachers at their Primrose school have positively impacted their educational childcare journey.  

“Primrose school teachers play a leading role in our mission to forge a path that leads to a brighter future for all children,” said Tim Roush, Chief Marketing Officer of Primrose Schools. “I am proud of our support team members for crafting three unforgettable campaigns that recognize the commitment of Primrose school teachers, franchise owners and each school team member to make a difference in the lives of children.”  

Primrose received an honorable mention in the Digital Marketing Campaign category recognizing its innovative, STEM-based robotics curriculum, modeled after the design thinking process of major engineering universities. The second honorable mention in the Digital PR Campaign category honors Primrose for establishing National Day of Belongingness, a day created to help children feel included and nurture respect, kindness and understanding from an early age through books, at-home activities and other resources. 

The PRNEWS Digital Awards mark excellence in communications across people, teams and campaigns. Each year, the distinguished awards program recognizes the most innovative and industry-altering digital communicators and campaigns. 

About Primrose Schools®  

Primrose Schools is the leader in providing premier early education and care to children and families in the United States. Founded in 1982, there are more than 480 Primrose schools in 33 states today. Each school is independently owned and operated by Franchise Owners who partner with parents to help children build the right foundation for future learning and life. Primrose believes who children become is as important as what they know. The Primrose-exclusive Balanced Learning® approach is created from the best early education wisdom and balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence, and compassion. For more information, visit, connect with us on Facebook and Twitter, explore our blog, sign up for our emails and find a Primrose school near you.   

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