National Preschool Franchise Launches Awards Program to Celebrate Values like Kindness, Generosity

ATLANTA, Ga. (March 12, 2018) We have all heard about random acts of kindness, but one leading early education provider is taking the concept a step further. Primrose Schools® is encouraging its students, teachers, staff and Franchise Owners to regularly celebrate small, but significant moments of generosity and thoughtfulness through its Wow Moments Awards program. Recently, 10 Primrose preschools across the country were recognized as the inaugural Wow Moments Awards winners for simple, everyday acts that exemplify positive values, receiving $8,000 total to donate to children’s charities in their communities.

The Primrose Schools Wow Moments Awards included six categories. Winners of each category were selected by a committee at the Primrose National Leadership Support Center, which evaluated 600 total submissions from the 375 Primrose schools across the country. Following are the winners and a description of their uplifting efforts:

Primrose School of NW Oklahoma City won the Best “Best Practice” category for thoughtful “Get Well Soon” packages that the school sends home with sick students.

Primrose School of Buford in Metro Atlanta won the Newsmakers category for when students wrote encouraging notes to Atlanta Falcons players after their loss in the Big Game in 2017.

Five schools in the Greater Nashville area won the Primrose PromiseSM category for their Day of Giving event where teachers, staff, students and families spent the day cleaning up and beautifying a local Head Start campus.

Primrose School of Crystal Falls outside of Austin, Texas, won the Active Minds category for inviting a local CBS meteorologist to visit the school to help teach the students about weather.

Primrose School of Brassfield in Greensboro, N.C., won the Healthy Bodies category for having students learn about nutrition by harvesting fruits and vegetables from the school’s garden, which they later sold at a pop-up farmers’ market at the school.

Primrose School of Gambrills near Baltimore, Md., won the Happy Hearts category for when preschoolers made a giant Valentine’s Day card for the local police station to thank their local heroes.

“Special moments of kindness, generosity and true service excellence happen every day in Primrose schools,” said Annette C. Heng, senior vice president of school excellence for Primrose Schools. “Through the Wow Moments Awards program, we aim to recognize and celebrate our Franchise Owners, teachers and staff for bringing Primrose values to life and shaping the next generation to be compassionate, creative and curious – ready to take on the world and lead by example.”

Each category winner received $1,000 from the Primrose Children’s Foundation®, the nonprofit arm of Primrose Schools, to donate to a local charity of its choice. Additionally, Primrose Franchise Owners and other members of the organization voted for a grand-prize winner, which received another $2,000 to donate to charity.

Over 400 votes were cast to select the grand-prize winner, and with more than half of the votes, the winner was the five Nashville-area schools: Primrose School of Brentwood, Primrose School of Hendersonville, Primrose School of Murfreesboro, Primrose School of Nashville Midtown and Primrose School of Spring Hill. Their Day of Giving event brought together more than 150 people to give back to the Susan Gray Head Start in Nashville, Tenn. Volunteers painted murals, planted community gardens, cleaned the campus and donated supplies and books for the school’s library.

“Each of our schools – with their teachers, staff and families – put their all into the Day of Giving event at Susan Gray Head Start,” said Amy James, Franchise Owner of Primrose School of Brentwood and Primrose School of Nashville Midtown. “Giving back is an important responsibility we all take part in, and it was a great lesson to share with our children. We’re thrilled to receive the grand prize and will be donating the winnings to Bows and Ballcaps, an organization that supports children fighting cancer and was started by a former Primrose School of Hendersonville student.”

To learn more about Primrose Schools, visit


About Primrose Schools®

Primrose Schools is the leader in providing premier early education and care to children and families in the United States. Founded in 1982, there are more than 375 Primrose schools in 29 states today. Each school is independently owned and operated by Franchise Owners who partner with parents to help children build the right foundation for future learning and life. Primrose believes who children become is as important as what they know. The Primrose-exclusive Balanced Learning® approach is created from the best early education wisdom and balances purposeful play with nurturing guidance from teachers to encourage curiosity, creativity, confidence and compassion. For more information, visit, connect with us on Facebook and Twitter, explore our blog,sign up for our Pointers for Parents emails and find a Primrose school near you.

Group of Franchise Owner participating in Primrose Promise