Giving Back This Season

“There are two lasting bequests we can give our children: One is roots, the other is wings.”

 – Hodding Carter, Jr. 

This quote reminds me of our ultimate goal as parents, educators and caregivers: We hope to build a strong foundation for children by teaching important values like honesty, kindness and generosity, thereby empowering them to have a meaningful impact on their community.

It’s important to reflect on this goal, especially around the holiday season when many of us take a step back to think about what is truly important. As parents and grandparents, we cherish the smiles and excitement brought to children’s faces around this time of year, but we’re also reminded of the families and children less fortunate than ourselves. Not every child is receiving the roots and wings they need to be successful in life, which is something that Primrose Schools hopes to change with the help of our families and charitable partners.

This holiday season, every Primrose location is participating in Save the Children’s Child Sponsorship program. Our newest nonprofit partner, Save the Children, is the world’s top independent charity for children in need. Its Child Sponsorship program provides vital resources like nutrition, health care and education for children in the U.S. and around the world.

Save the Children’s Child Sponsorship program is especially close to my heart, as I have chosen to become a sponsor myself. The opportunity to make a difference at a fundamental stage in a child’s life is a very rewarding experience.

You can watch the above video to learn more about how Primrose schools are taking part in this important effort.

This holiday season, I urge you to draw on the joy and compassion that comes with giving back to others and join me in sponsoring a child with Save the Children. Together, we can help make a powerful difference in the lives of children in the greatest need and move one step closer to making equal access to early education a reality in our country. Not only will you be contributing to an incredibly meaningful cause, but your own child will observe the happiness you feel giving to others and learn the joy and importance of generosity.

At Primrose, giving without expecting is one of our core values, and we teach this valuable skill to our students through our Balanced Learning® cirriculum. It’s important for children to learn to give to others at a young age so they develop a sense of empathy and citizenship, and the best way they learn this is by actively giving. No matter how you and your family decide to give back this year, I encourage you to involve your children as much as possible so we can pass along the spirit of giving to the next generation.


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About the Author
Jo Kirchner

Jo Kirchner is CEO of Primrose Schools. In her more than 20 years with the organization, she has proudly helped Primrose grow from four schools in Atlanta to more than 260 schools nationwide. With this growth, Primrose has been able to provide children all over the country the early learning foundation they need to become successful in elementary school and beyond. Before her tenure with Primrose began, Jo was a working mother looking to find quality care for her own children with the peace of mind all parents deserve. A few years after her children had already entered elementary school, she visited a Primrose school and was so impressed with what she saw there. The school blended the two major philosophies in early childhood education: teacher-directed and child-initiated activities. Each classroom was abuzz with creativity, play and learning. She had wanted that for her own children and was sure other parents would feel the same. Today, she feels fortunate to have that opportunity for her two grandchildren who attend a Primrose school. Jo and Rick, her husband of more than 35 years, enjoy spending time on their horse farm and visit often with their two grown children and two grandchildren. For Jo, there is no better feeling than watching children grow and become confident adults who love who they are and what they do. She hopes the 360 Parenting Blog helps you to read about and share stories that make that kind of journey possible for your own children.