President and CEO
Primrose Schools is a national system of accredited private preschools that provides a premier early education and child care experience for children and families. Our Franchise Owners, Leadership Teams and School Staff partner with parents to help build the right foundation for future learning and in life.
Primrose Schools is launched!
Founded by Paul and Marcy Erwin in Marietta, Georgia, we make education the center of our curriculum in a time when “all-play” is the accepted norm.
Primrose awards first franchise in Georgia and launches the educational childcare franchise concept.
We set standards high. And, to maintain them, we create an internal review process called the Service Excellence Assurance.
Primrose becomes the first educational child care company to receive accreditation from the Commission on International and Trans-Regional Accreditation (CITA) and the Southern Association of Colleges and Schools (SACS CASI) Council on Accreditation and School Improvement, two prestigious associations recognized as the gold standard in evaluating high schools, colleges and universities.
We align our curriculum with leading early childhood education philosophies, research and best practices. And then we introduce our proprietary Balanced Learning®.
Celebrating 20-years of learning fun!
We continue to innovate. Primrose is the first to integrate the use of wireless laptops into preschool and pre-K curriculum for teacher and student use.
To facilitate infant and young toddler communication and language development, we add a sign language program.
24 new Primrose Schools open in one year – a new record!
The Primrose Children’s Foundation® is launched to enable schools to make a greater impact on the needs of underserved children in their communities.
We establish our partnership with Reach Out and Read® by donating $100,000 to support the integration of literacy into pediatric care facilities.
Children learn languages most easily before age five, so we introduce our Spanish language curriculum Mucho Mundo®.
KIDWARE® software programs are introduced in preschool and pre-K classrooms to provide online extensions for learning activities and experiences.
With 176 schools in our system, we celebrate our 25th anniversary!
We form the Education Advisory Board, a team of leading early childhood experts, who advise us on current research and trends in high-quality early childhood.
Primrose expands our national support center campus with a 22,000 square foot Primrose School of Education. Now Primrose Franchise Owners and school management teams from across the country can come together for training and development.
The Primrose system expands to more than 220 schools in 30 U.S. markets across 15 states.
We partner with The Music Class to introduce our proprietary Rhythm and Notes® music program.
AdvancED selects Primrose to partner with them in developing and piloting the new Standards for Quality Early Learning Schools. And, we become the first early education company to earn AdvancED Corporation Systems Accreditation under these new standards.
We launch a national partnership with Save the Children® in a multi-year initiative that promotes early literacy, child sponsorship and protection for at-risk children in North America.
We name our Corporate Social Responsibility commitment Primrose Promise and integrate it throughout our organization, including our children and families.
We’re coast-to-coast! We open schools for the first time in Pleasanton, California and Boston, Massachusetts.
FranchiseGrade.com names Primrose Schools as the leader in Franchisee Satisfaction in the Children's sector.
We did it! Families, students and staff of local Primrose schools raise a record- breaking $500,000 for charities during Spring Fling events. A portion is donated to the Primrose Children’s Foundation, which is used to support Save the Children and Reach Out and Read.
Primrose marks the opening of its 300th school in Brookhaven, GA.
You can be sure that our purposeful curriculum for infant care and early education has passed through many levels of scrutiny from our expert education panel and esteemed advisory board. Our focus is always on what will best serve the needs of Primrose children and families with an eye on innovation and advocacy for quality early education for all children.
Working together toward a common goal is something we practice every day at Primrose Schools. We foster meaningful relationships with families, school staff and the community to help optimize each child’s learning and growth. We call it 360 Partnering® for Children.
Safety and security are top priorities for you, and they are for us too. We implement a consistent Safe School Plan at every Primrose School to keep children safe and parents well-informed in the event of an emergency.
Our new 360Connect™ email delivers daily peace of mind and engagement in your child’s learning experience. As a Primrose parent, you’ll receive an update on your child’s activities, naps, meals and milestones. We also post photos so you can see what a great day your child is having.
For more than 30 years, Primrose Schools has partnered with parents, children, staff and the communities we serve to make a difference in the lives of children. We believe that every child represents the promise of a better tomorrow and we are committed to making a difference for all of America’s children—especially those at greatest risk. We call this the Primrose Promisesm.
The Primrose Children’s Foundation® is a not-for-profit organization that combines funding from our schools and national support center in order to make a greater national impact. Over the years, the foundation has donated more than $2.4 million to national charities such as Save the Children, Children’s Miracle Network, Ronald McDonald Charities, Reach Out and Read and other child-focused organizations.
Our partnership with Save the Children advocates for early literacy, child sponsorship and protection for children in underserved communities in North America. Our children also make meaningful connections with pen pals as part of the U.S Sponsorship program.
Primrose School Franchise Owners, School Leadership Teams and school staff, and Primrose National Support Team, are mutually dedicated to delivering service excellence and the highest standards of safety, health, education, and, of course, hugs!
Our quality assurance and continuous improvement processes help foster a safe and consistent experience for children and families.
In 1998, Primrose Schools became the first early childhood education organization to earn national accreditation from AdvancED. In 2012, Primrose Schools was the first education organization to earn Corporation Systems Accreditation through AdvancED. AdvancED is a 100-year-old non-profit made up of the largest community of education professionals in the world. They conduct rigorous, on-site external reviews of pre-K-12 schools and school systems to ensure that all learners realize their full potential.